As Japan continues to battle with the aftermath from its 9.0 earthquake, the Japanese motorcycle industry has been placed into a holding pattern while the country handles more pressing issues. With news that the Honda, Suzuki, and Yamaha factories would be temporarily shutting down last week, more news has been released updating us on the status with these companies. Issuing current statements are: Bridgestone, Honda, Kawasaki, and Suzuki. Check their statuses after the jump.
The times are certainly tough race circuits right now. On the MotoGP roster the Hungarian Balatonring has become almost the unicorn of the paddock, while the Jerez de la Frontera Circuit is in financial crisis. Similarly back home in the United States, New Jersey Motorsports Park is going through a bankruptcy proceeding that should see the track come out unscathed, but frames the picture nicely none-the-less (not counting the increasingly popular Motorland Aragon).
Add to this list now the Automotodrom Brno, as the Czech track is facing financial concerns of its own. While the Brno round is secure for the 2011 season, talk is beginning if the track can operate in the 2012 season without national support. While the Czech GP brings in substantial revenue for the area surrounding it and the Czech Republic as a whole, the latter entity gives virtually no support to the racing event.
Using strictly the Charlie Sheen sense of the word, Zero Motorcycles is WINNING right now. Announcing today that it closed another round of financing, Zero has $17 million of a $26 million round confirmed ($9 million still outstanding). The funding continues to be lead by the Invus investment group, who have been the major financial backbone at Zero Motorcycles. A funding round of that size can only mean one thing for a motorcycle company: going into mass production. Surely enough Zero states its intended use of the funds will go towards ramping up its US-based production plans.
Out of all the electric motorcycle vehicle players, Zero has been the most active in the funding department lately, closing round after round of capital investment. With those investments we’ve already seen changes at the Santa Cruz company, with the 2011 Zero Motorcycles line-up featuring upgrade motorcycles, as well as founder Neal Saiki departing the company.
Making a new motorcycle is a tricky business. Despite the image that motorcyclists are these rebels without a cause and offshoots from the so-called mainstream of society, the truth of the matter is that as a whole, motorcyclists are just about the most resistant group to change as you can find. When a manufacturer wants to release a new motorcycle, it has to take into account that if it strays too far away from what has been previously proscribed, the motorcycling community is likely going to hate it (or at least say it hates it).
This is why manufacturers now make bikes by committee, consult with focus groups/experts, and tease concepts (or spy shots of actual bikes). These processes give motorcycle manufacturers valuable feedback into how their product will be received in the marketplace, and this concept extends to markets outside of motorcycling. If I was a new manufacturer, and I was about to launch a whole new motorcycle, I’d be very careful on how I introduced the bike to the painfully orthodox members of the Church of Motorcycling.
It’s been bad year so far for motorcycle industry CEO’s in the United States, as we hear the Piaggio Group is having a shake-up of their own. After six years with the Italian company, Paolo Timoni is stepping down from his position as President & CEO of the Piaggio Groups Americas office, and will be replaced by Miguel Martinez. Martinez is the former General Manager of Piaggio Spain, and will report directly to Stefano Sterpone, Executive Vice President EMEA & Americas 2-Wheeler Sales & Marketing.
BWM Motorrad continues to post impressive sales growth numbers for its product line, and is making a strong showing for 2011 already. With sales up 22.5% last month compared to the same time period in 2010, BMW sold over 6,700 motorcycles in February. BMW-owned Husqvarna posted even stronger numbers than its parent company, with sales up 47% for the same time period, and selling just over 900 motorcycles last month.
Dorna keeps pretty tight controls on what information gets out about its business; but when dealing with public entities, some of those figures are bound to come forth. Such is the case with Motorland Aragon, the Spanish track that recently locked in MotoGP through the 2016 season. The cost of hosting MotoGP for the next six years? €41 million. That figure breaks down into €6 million for the 2011 round, €7 million for the 2012 season and subsequent years as well.
There aren’t a lot of arguments for keeping New Jersey as a state in our more perfect union, and perhaps the only compelling reason for some citizens is to keep the Garden State around so New Yorkers will have somewhere to dump their trash and third-tier reality shows. However one of the shining beacons of hope if you’ve gotten lost on the Pennsylvania Turnpike (and I mean horribly, horribly, horribly lost) is the New Jersey Motorsports Park (NJMP).
The Millville tracks are relatively new-comers to the area, and have provided entertainment to two & four-wheeled enthusiasts alike since their construction. While NJMP has been “under construction” in some form or another for as long as we can remember, the project has seemingly finally hit the end of its troubled waters, recently filing for Chapter 11 bankruptcy protection.
You can file this one under “news we broke a month ago,” but Zero Motorcycles has finally officially announced the departure of company founder Neal Saiki, despite sending an email to its employees last week that Saiki had not been sacked from his position.
According to Zero Motorcycles, Saiki is leaving his position to enter into the Igor I. Sikorski Human Powered Helicopter Competition, which Saiki first competed in while attending Cal Poly as aeronautical engineering student in 1989. However, our sources have told us Saiki’s departure was prompted by a fundamental shift in the company, precipitated by the Zero’s financial backers.
If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.
Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.
Last week Harley-Davidson reached a deal with the leadership at the International Association of Machinists and Aerospace Workers (IAM) Local 176 and the United Steelworkers (USW) Local 760 labor unions, but details on the deal were under wraps until the labor unions’ membership at Harley-Davidson’s Kansas City plant could vote on the deal. Ratifying the seven-year contract, Harley-Davidson will be implementing a new production operating system that is being rolled out across all of Harley’s production facilities, including the Missouri plant.
While Harley-Davidson’s new production system is expected to provide greater flexibility for seasonal and other volume-related production changes, it will also allow for great flexibility in customizing customers’ bikes directly on the assembly line. Harley-Davidson has been touting its H-D1 factory customization service, and this new production system would appear to be the back-end changes necessary to make that program possible. We imagine the union members cared less about this added flexibility in Harley’s production line, and were instead more concerned over the 145 workers who would be moved from full-time positions to flexible positions.