Racing

The ‘Stars Align for Jorge Lorenzo

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The Yamaha Racing factory MotoGP team may not have a title sponsor for the 2011 season, but reigning MotoGP World Champion Jorge Lorenzo has had no problem getting some personal sponsorships for next season. Rumors were rife a few weeks ago that Lorenzo had made a switch from Dainese to Alpinestars for his leathers, boots, and gloves sponsorship (making an inverse flop with Nicky Hayden who was making the switch from Alpinestars to Dainese), and last week we brought you the first photos of what looked like a photo shoot that Lorenzo did with Rockstar Energy Drink.

Entering into MotoGP for the first time, Rockstar is Lorenzo’s only American sponsor. No terms have been released on the deal, but we hope Lorenzo is getting a boatload of cash from the energy drink producer, as the Spaniard has had some sort of Rockstar emblazoned garment on him at all times during his trip to Indonesia (including scuba diving?).

“It is a pleasure to secure this sponsorship agreement with Rockstar Energy Drink, and I believe that this is the start to a very close relationship. I love to be different than the others in my sport and I believe I’ve got that with Rockstar Energy Drink,” said Lorenzo. “This is my first American sponsor ever, and no other rider in MotoGP has an endorsement deal with Rockstar. I am very proud to bring the Rockstar brand into our sport, and I can only hope to offer the same results for 2011 that I delivered last year.”







“Jorge is an fantastic brand ambassador for Rockstar, we couldn’t be more excited about this deal,” said Jason May Executive VP of Marketing for Rockstar Energy Drink. “Very few things say ‘energy’ better than MotoGP, and there is no better rider is the series to support Rockstar than Jorge Lorenzo. As we continue to expand Rockstar’s international footprint, our alignment with Lorenzo will further propel Rockstar’s positioning as a global brand.”

While Yamaha’s MotoGP team is expected to run the factory colors at the upcoming Sepang test, Lorenzo’s trip to Indonesia spurred some good rumors that the AirAsia could be close to signing on as the title sponsor for the factory team in 2011. At the time of this writing, Alpinestars has not officially announced Lorenzo’s sponsorship for the 2011 season, but we expect that announcement any day now.

Source: Rockstar Energy Drink













Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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