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Ducati North America Posts Strong 2010 Q3 & Q4 Numbers

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BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009’s sales figures.

Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.

Ducati North America attributes the strong sales results to the bevy of new bikes the company released in 2010, namely the Hypermotard 796, Hypermotard 1100EVO/EVO SP, Monster 696 ABS, Monster 796, 848EVO Superbike, 1198S Corse Superbike, and the Multistrada 1200.

This trend in North America is in line with Ducati’s growth globally, as Ducati Motor Holdings just completed a three-year strategic plan that saw the Italian company increase sales by 5% last year, and take an 8.6% market share in all motorcycles sold worldwide.

Source: Ducati North America

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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