Marzocchi Will Cease Operations by the End of 2015

It seems any efforts to save Marzocchi have been squashed, as the suspension company’s owners, Tenneco Inc., intend to cease Marzocchi’s world operations and transfer its motorcycle and bicycle business for clients to new providers. The news not only affects a number of motorcycle manufacturers, but also 127 employees at Marzocchi’s Bologna-based factory, and another 11 employees in North America and Taiwan. Tenneco announced its intent to shutdown Marzocchi back in July, though the news has been slow to permeate the motorcycle industry. Those familiar with the financial position of Marzocchi will not be surprised by this decision, as the suspension manufacturer has been operating in the red for quite some time, with a new business strategy unable to affect that position.

Confederate P51 Combat Fighter, Second Generation

Confederate Motors is making some of the most intriguing and evocative custom motorcycles on the market right now, and the company’s second-generation Confederate P51 Combat Fighter is no different. Confederate says that the G2 P51 Combat Fighter draws inspiration from the “1960’s rebel, anti-hero and the stripped, raw, chopper he rode.” The custom certainly is sinister in its look, especially in the blacked-out version. Oh, did we mention is boasts over 200hp at the rear wheel? Like all Confederate machines, these P51 Combat Fighters will be bespoke to each owner, of which there will be only 61 units made. MSRP for the blonde model is is $113,900 (30 units in total), while the brunette will cost you $119,500 (31 units to be produced). More photos and details after the jump.

New Belt-Driven Ducati Diavel Being Developed

A new Ducati Diavel has been caught by spy photographers, making this the first proper “leak” ahead of November’s EICMA show. Though keeping the overall aesthetic of the Ducati Diavel in place, the model has some clear visual and mechanic differences. Namely, a belt drive…yes, you read that right. Other changes include a feet-forward seating position, revised trellis chassis, and likely Ducati’s Testastretta DVT engine with variable valve technology. The switch from Euro 3 to Euro 4 emissions standards at the end of 2016 almost assure the DVT engine permeating its way into Ducati’s current lineup.It’s not certain how close to the production model this belt-driven Diavel is, though it’s clear that Ducati is courting the Harley-Davidson crowd.

Some Curious Details of That Stolen Victory TT Race Bike

A month ago, the Victory TT electric race bike was stolen from the Brammo’s headquarters in Talent, Oregon. Thankfully, the bike was recovered quickly, though it suffered some damage to the bodywork, and the rear wheel was removed. Two suspects were arrested in conjunction with the theft, and currently are out on $25,000 bail bonds. We will have to let the great wheel of justice sort out the facts, and awaits the two suspects in question. While one would likely not call the legal process entertaining, there are some amusing facts at issue to this case.

Yamaha “YZF-R1S” Spied in CARB Documents

When the 2015 Yamaha YZF-R1 first broke cover last year, it was with two model designations: the YZF-R1M and YZF-R1S. Obviously, only one of those machines has come to market, which is peculiar since Yamaha went to some trouble to register both names with the USPTO. What happened to the YZF-R1S is up for conjecture, though it does seem the model, whatever it may be, is destined to arrive in the US market, as the model name has been spotted in documents filed by Yamaha with the California Air Resources Board (CARB). It’s possible that all this ado about CARB documents and a third R1 model is not much at all, and that the reality is that the “YZF-R1S” has been with us all along.

Kawasaki Ninja ZX-10R Scrambler by Holographic Hammer

Taking a superbike off-road isn’t the dumbest thing we’ve ever done, but too many it certainly is sacrilegious. The truth is, the Venn diagram of motorcycles and their capabilities for different uses has a lot more overlap than riders are willing to admit. That’s why when we see our friends at Holographic Hammer working on a scrambler model based off a Kawasaki Ninja ZX-10R we get a little excited. With enough suspension travel, bash plates, and right-handed traction control, there’s no reason that a ZX-10R can’t be the basis for a fun dual-sport. And naturally, the talents at HH are going to make the project look amazing, so what’s the rub? Think differently, and have a brappy day – we say!

Bonneville Motorcycle Speed Trials Now Canceled

After being a tentative “go” for racing last week, the 2015 Bonneville Motorcycle Speed Trials has now been canceled because of conditions on the Bonneville Salt Flats. The announcement comes after rains in the Salt Lake City, Utah area put water on the salt flat racing course, and now currently half an inch of water sits on what the BMST calls its “Mountain Course” area. With the salt not likely to dry as quickly as normal, BMST officials couldn’t find a suitable place to relocate the Mountain Course, and in addition to that problem the international “Long Course” was not ideal over its entire length, with its quality a concern for BMST officials as well.Making matters worse, damage from the 2014 Bonneville Motorcycle Speed Trials has yet to heal on the salt flats.

Some of That 30th Anniversary Suzuki GSX-RR Goodness

I’m not gonna lie, we sorta dropped the ball when it came to sharing with you the 30th anniversary livery that Team Suzuki Ecstar is rocking in MotoGP. If anyone asks, it’s all Tony’s fault. Totally on him. Like, for reals…all Tony. Bad Tony! Bad! While Tony works on a personal apology note, hand-written naturally, for each and every one of you, we’ve got a small collection of his photos from Sachsenring and Indianapolis of Suzuki’s tribute to the GSX-R line. We think it’s pretty fetching, which only adds to the fact that the Suzuki GSX-RR MotoGP race bike is one of the best looking machines on the grid. I actually had a dream about it last night…I’m not ready to talk about it. Photos after the jump, ok? Enjoy! And Tony, I want those notes on my desk by Monday. Chop! Chop!

Is The Honda RC213V-S Really Your Dream Bike?

Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul. From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears. The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S.

E-Raw Electric Motorcycle Concept by Expemotion

Over the past few years, the electric motorcycle segment has been a playground for industrial designers to think outside of the box, especially when it comes to challenging traditional motorcycle design. The Mission One, MotoCzysz E1pc, and Xenophya Design EV-0RR come to mind when thinking about the more interesting design experiments we’ve seen from the E2V crowd, though there are certainly others we are missing. The Expemotion E-Raw concept reminds us of those earlier bikes, where the design conventions of the internal combustion crowd are deemed irrelevant for an electric two-wheeler. Maybe that’s why the E-Raw has a laminated wood seat.

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

2012 Kawasaki ZX-14 Comes Together in Teaser Videos

09/16/2011 @ 1:08 pm, by Jensen Beeler9 COMMENTS

Kawasaki is gearing up to launch its new hyperbike, the 2012 Kawasaki ZX-14 or the 2012 Kawasaki ZZR1400 as it’s known to our friends outside of the US market. Keeping a constant stream of video teaser videos over the past few weeks, Team Green has finally given us a glimpse at the new Kawasaki ZX-14 in it’s latest “Ultimate” video. Flashing the dimensions “84 x 65mm” in the video, the new ZX-14/ZZR1400 will surely live up to its name with a 1,440cc engine displacement, and is expected to make over 200hp in production trim.

The new ZX-14 is also likely to include anti-lock brakes and traction control, in order to help tame all that hyperbike power on-tap. If you’ve missed out on Kawasaki’s teaser campaign, we’ve got all of them waiting for you after the jump in reverse chronological order. Expect to see the 2012 Kawasaki ZX-14 unveiled on October 10th if Kawasaki can keep it under wraps for that long, sooner if the Japanese company can’t.

Videos: The Ducati Diavel Explained

07/14/2011 @ 10:44 am, by Jensen Beeler8 COMMENTS

We’ve already talked at length at how much we liked riding the Ducati Diavel, as the Italian company’s take on the American power cruiser is a peppy and fun machine to ride on the streets and in the canyons. While there’s been plenty of reservations prior to the Diavel’s launch, Ducati seemingly has a winner on its hands as many dealerships in the US are sold-out on the machine, and the Bologna factory just reported that 5,000 units have been sold worldwide already this year (about 1,000 or so of those ending up in the United States).

There’s also a strong business case as to why Ducati had to build the Diavel, and by most journalists’ accounts, the company has successfully walked the line between staying true to the Ducati brand and extending the Italian company’s reach onto riders in other demographics. Shedding some insight onto the development and features of the Ducati Diavel, the Italian company put together a series of videos that expound further on perhaps one of the hottest bikes for 2011.

They’re obviously marketing materials and an overview of some of the Diavel’s core features, but for someone on the fence about buying a new Ducati Diavel, there’s a bit of edutainment to be had here. Find all five videos after the jump.

Paul Sr. Quietly Selling Bikes from His Personal Collection

01/31/2011 @ 8:58 am, by Jensen Beeler12 COMMENTS

UPDATE: Add a 1943 BSA M20 to the list of bike’s available from Paul Teutul Sr.’s personal collection.

Paul Teutul Sr. cannot seem to stay out of the news lately. First the senior Teutul sued his son for ownership of Orange County Choppers, invoking a minority buyout clause that would pay Paul Jr. the market value of the business, which was allegedly valued at nothing, thus robbing Paul Jr. of his shares.

Then just recently at the end of the last week we learned that GE Capital and OCC were in disagreement over the terms of OCC’s loan from the credit company. Displeased by having to pay full-price on a devalued building, Paul Sr. has stopped paying back his loans to GE Capital, which have resulted in the financing firm filing for foreclosure on the custom chopper crew.

Allegedly Paul Sr. has the money, but wanted to sway GE into renegotiating the loan. While we were skeptical of this claim, it’s interesting to note that Paul Sr. has since quietly put two motorcycles from his personal collection up on eBay (a Ariel T-5 & BSA B33).

Using the account of OCC Head Assembly and Technician Supervisor Nicholas Hansford to list the bikes, it looks like at least two more motorcycles (maybe an A&R reader can help us identify them) are set to go up for sale. While Hansford has a video of the BSA B33 sitting in his YouTube channel, two other unlisted bikes (another BSA and a Norton) are included in the channel with video titles labeled “bikes for sale.”

Where there’s smoke there’s fire, and it all sorta makes you wonder what’s really going on in Orange County, New York. More info on the auctions after the jump.

Here’s One for the MV Agusta Fans

01/20/2011 @ 11:57 am, by Jensen Beeler2 COMMENTS

If you’re a lover of all things Italian (MV Agusta‘s in particular), and near the Midland, Michigan area, then you should stop by the Alden B. Dow Museum of Science and Art before April 10, 2011. A part of the Midland Center of the Arts, the museum is showing an exhibit on Italian art that includes a gallery full of classic and modern MV Agusta motorcycles, along with photographs of Italian cars, and 17th century Italian sketches.

Showing the merger of form and function, MV Agusta motorcycles easily top our list as some of the finest-looking two-wheeled machines ever made. As much as we slog the Italian company for going to the well on its most recent creation, the 2012 MV Agusta F3, its predecessor the MV Agusta F4, whose lines were penned by the master Massimo Tamburini, has to be the most gorgeous modern motorcycle ever produced by mortal man.

A video of the exhibit is embedded after the jump, along with a gallery of the MV Agusta F3. If any A&R readers go to the exhibit, we’d love to post your photos of the MV’s on display.

MotoGP: The 100 Million Dollar Moving City

12/10/2010 @ 1:04 pm, by Jensen BeelerComments Off on MotoGP: The 100 Million Dollar Moving City

A lot of people don’t realize that during the racing season MotoGP takes on the role of a small moving city. Hopping from venue to venue and setting up camp where they land, GP teams are perhaps the more modern take on the traveling circus business model, erecting hospitality structures, team offices, rider amenities, and of course the team garage, all in the name of the big show.

Stick around the race track after a Sunday race, and you’ll see GP teams breakdown the paddock and hospitality amenities in a matter of hours, stuffing the building and bike components into container crates. Those crates in-turn are packed onto team trucks, or loaded onto Dorna’s airplanes, so that MotoGP can travel to its next venue, and start the process over anew. Rinse & repeat 18 times, and you’ve got yourself a GP season.

Compressing the hours of work it takes to setup and takedown the team garage, Rizla Suzuki, with the help of Troy Lee Designs, put together a time lapse videos showing the process. Enjoy it and a bonus video of the Rizla garage during race day after the jump.

Confederate C3 X132 Hellcat Gets Rendered – Due Date Pushed Back to Q2 2011, Price Increased

11/26/2010 @ 11:47 am, by Jensen Beeler9 COMMENTS

Confederate is readying its next iteration of its Hellcat series, posting these CAD renderings of the Confederate C3 X132 Hellcat on its website. Originally set to debut on Halloween of this year, Confederate has pushed back the launch date to the second quarter of 2011. For a bike that seemingly only exists on a computer screen, Confederate is being rather cheeky with its tech specs, simply stating that the new Hellcat will have 145 lbs•ft of torque, while listing the horsepower as “sufficient”.

Videos From Behind the Scenes as Rossi Meets the GP11

11/19/2010 @ 3:35 pm, by Jensen Beeler17 COMMENTS

UPDATE: Well looks like the party is over, as Dorna has sent us a cease and desist.

What was it like watching Valentino Rossi swing his leg over the Ducati Desmosedici for the very first time behind closed garage doors? Well thanks to someone in the Ducati pit box who had either a small camcorder or smartphone with video enabled, we can finally see what that experience was like, and what sort of atmosphere surrounded the moment.

Taking a total of six videos of the historic occasion, we can experience the first reactions of Rossi and crew as he gets ready to complete Italy’s motorcycling wet dream. Videos after the jump, and be sure to check out the first official images of Rossi riding the GP11 at Valencia, and the behind the scenes photos from Rossi’s favorite photographer Gigi Soldano.

Mick Doohan Tells You to Gear Up

11/19/2010 @ 8:46 am, by Jensen Beeler2 COMMENTS

Famed five-time 500GP Champion Mick Doohan wants to make sure you’re wearing all your gear all the time in this latest motorcycle safety commercial that was put together in South Australia. A part of the Motorcycle Accident Commission’s “Gear Up” campaign, we start off seeing a rider wearing just a shirt, jeans, and sneakers flying through the air after his motorcycle has crashed.

As Doohan points out though, this sort of attire is just about as good as riding naked, which in fact our protagonist is, as he is actually only covered in body paint, not clothing. This sort of shock safety video is a continuation of MAC’s first commercial “No Place to Race”, which can be found after the jump.

2011 KTM 125 Duke Officially Named

08/31/2010 @ 3:16 pm, by Jensen Beeler8 COMMENTS

After holding an online contest to name its 125cc four-stroke based learner street bike, KTM has shockingly come to the conclusion that it should stick to its Duke nomenclature. Schedule to be the 2011 KTM 125 Duke, KTM debuted the concepts at the 2009 EICMA show in Milan. KTM’s plan is to engage young riders with the “Ready to Race” mantra, making them lifetime Team Orange riders with this stepping-stone model.

With a sporty street bike and a stunter variant, KTM hopes the pair of bikes will resonate well with actual mischievous teenagers, just as its done successfully with adults who have a healthy go-fast inner-child residing inside them.

Look for the 2011 KTM 125 Duke to hit shops in Europe sometime in March, and hit shops in the United States in…well…never. Let KTM USA know how much fun a KTM 350/450 Duke would be in the comments section, and check out the photos and video of the KTM 125 Duke after the jump.