Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

2016 MotoGP Rules Clarified: 7 Engines, 22 Liters, 157kg, & Performance Balancing

The Grand Prix Commission have filled in the last question marks over the 2016 MotoGP regulations. While the decision on the amount of fuel the bikes would be allowed to run had already been decided last year, the rules on a minimum weight, the number of engines to be used, and how and whether the concessions allowed to manufacturers without a win would be extended into 2016 and beyond. All of these questions were settled at Qatar. The GPC meeting, where Dorma, the FIM, the manufacturers and the teams meet to agree a set of rules, confirmed that all bikes in MotoGP next year will use 22 liters of fuel.

Yamaha YZF-R1M Has Sold Out in Europe

It’s tough cookies if you want to order a Yamaha YZF-R1M in the European Union right now, as what is shaping out to be the superbike of 2015 has sold out in every European country. This means only those riders who pre-ordered an R1M online, on Yamaha Europe’s registration system, will be able to get a 2015 model — perpetuating the saying from the translated French: “you snooze, you lose”. To rub salt into the wounds, all European customers of the R1M will get to join Colin Edwards and other Yamaha racing staff at an upcoming Yamaha Racing Experience events in July. Schwing!

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

2012 Kawasaki ZX-14 Comes Together in Teaser Videos

09/16/2011 @ 1:08 pm, by Jensen Beeler9 COMMENTS

Kawasaki is gearing up to launch its new hyperbike, the 2012 Kawasaki ZX-14 or the 2012 Kawasaki ZZR1400 as it’s known to our friends outside of the US market. Keeping a constant stream of video teaser videos over the past few weeks, Team Green has finally given us a glimpse at the new Kawasaki ZX-14 in it’s latest “Ultimate” video. Flashing the dimensions “84 x 65mm” in the video, the new ZX-14/ZZR1400 will surely live up to its name with a 1,440cc engine displacement, and is expected to make over 200hp in production trim.

The new ZX-14 is also likely to include anti-lock brakes and traction control, in order to help tame all that hyperbike power on-tap. If you’ve missed out on Kawasaki’s teaser campaign, we’ve got all of them waiting for you after the jump in reverse chronological order. Expect to see the 2012 Kawasaki ZX-14 unveiled on October 10th if Kawasaki can keep it under wraps for that long, sooner if the Japanese company can’t.

Videos: The Ducati Diavel Explained

07/14/2011 @ 10:44 am, by Jensen Beeler8 COMMENTS

We’ve already talked at length at how much we liked riding the Ducati Diavel, as the Italian company’s take on the American power cruiser is a peppy and fun machine to ride on the streets and in the canyons. While there’s been plenty of reservations prior to the Diavel’s launch, Ducati seemingly has a winner on its hands as many dealerships in the US are sold-out on the machine, and the Bologna factory just reported that 5,000 units have been sold worldwide already this year (about 1,000 or so of those ending up in the United States).

There’s also a strong business case as to why Ducati had to build the Diavel, and by most journalists’ accounts, the company has successfully walked the line between staying true to the Ducati brand and extending the Italian company’s reach onto riders in other demographics. Shedding some insight onto the development and features of the Ducati Diavel, the Italian company put together a series of videos that expound further on perhaps one of the hottest bikes for 2011.

They’re obviously marketing materials and an overview of some of the Diavel’s core features, but for someone on the fence about buying a new Ducati Diavel, there’s a bit of edutainment to be had here. Find all five videos after the jump.

Paul Sr. Quietly Selling Bikes from His Personal Collection

01/31/2011 @ 8:58 am, by Jensen Beeler12 COMMENTS

UPDATE: Add a 1943 BSA M20 to the list of bike’s available from Paul Teutul Sr.’s personal collection.

Paul Teutul Sr. cannot seem to stay out of the news lately. First the senior Teutul sued his son for ownership of Orange County Choppers, invoking a minority buyout clause that would pay Paul Jr. the market value of the business, which was allegedly valued at nothing, thus robbing Paul Jr. of his shares.

Then just recently at the end of the last week we learned that GE Capital and OCC were in disagreement over the terms of OCC’s loan from the credit company. Displeased by having to pay full-price on a devalued building, Paul Sr. has stopped paying back his loans to GE Capital, which have resulted in the financing firm filing for foreclosure on the custom chopper crew.

Allegedly Paul Sr. has the money, but wanted to sway GE into renegotiating the loan. While we were skeptical of this claim, it’s interesting to note that Paul Sr. has since quietly put two motorcycles from his personal collection up on eBay (a Ariel T-5 & BSA B33).

Using the account of OCC Head Assembly and Technician Supervisor Nicholas Hansford to list the bikes, it looks like at least two more motorcycles (maybe an A&R reader can help us identify them) are set to go up for sale. While Hansford has a video of the BSA B33 sitting in his YouTube channel, two other unlisted bikes (another BSA and a Norton) are included in the channel with video titles labeled “bikes for sale.”

Where there’s smoke there’s fire, and it all sorta makes you wonder what’s really going on in Orange County, New York. More info on the auctions after the jump.

Here’s One for the MV Agusta Fans

01/20/2011 @ 11:57 am, by Jensen Beeler2 COMMENTS

If you’re a lover of all things Italian (MV Agusta‘s in particular), and near the Midland, Michigan area, then you should stop by the Alden B. Dow Museum of Science and Art before April 10, 2011. A part of the Midland Center of the Arts, the museum is showing an exhibit on Italian art that includes a gallery full of classic and modern MV Agusta motorcycles, along with photographs of Italian cars, and 17th century Italian sketches.

Showing the merger of form and function, MV Agusta motorcycles easily top our list as some of the finest-looking two-wheeled machines ever made. As much as we slog the Italian company for going to the well on its most recent creation, the 2012 MV Agusta F3, its predecessor the MV Agusta F4, whose lines were penned by the master Massimo Tamburini, has to be the most gorgeous modern motorcycle ever produced by mortal man.

A video of the exhibit is embedded after the jump, along with a gallery of the MV Agusta F3. If any A&R readers go to the exhibit, we’d love to post your photos of the MV’s on display.

MotoGP: The 100 Million Dollar Moving City

12/10/2010 @ 1:04 pm, by Jensen BeelerComments Off

A lot of people don’t realize that during the racing season MotoGP takes on the role of a small moving city. Hopping from venue to venue and setting up camp where they land, GP teams are perhaps the more modern take on the traveling circus business model, erecting hospitality structures, team offices, rider amenities, and of course the team garage, all in the name of the big show.

Stick around the race track after a Sunday race, and you’ll see GP teams breakdown the paddock and hospitality amenities in a matter of hours, stuffing the building and bike components into container crates. Those crates in-turn are packed onto team trucks, or loaded onto Dorna’s airplanes, so that MotoGP can travel to its next venue, and start the process over anew. Rinse & repeat 18 times, and you’ve got yourself a GP season.

Compressing the hours of work it takes to setup and takedown the team garage, Rizla Suzuki, with the help of Troy Lee Designs, put together a time lapse videos showing the process. Enjoy it and a bonus video of the Rizla garage during race day after the jump.

Confederate C3 X132 Hellcat Gets Rendered – Due Date Pushed Back to Q2 2011, Price Increased

11/26/2010 @ 11:47 am, by Jensen Beeler9 COMMENTS

Confederate is readying its next iteration of its Hellcat series, posting these CAD renderings of the Confederate C3 X132 Hellcat on its website. Originally set to debut on Halloween of this year, Confederate has pushed back the launch date to the second quarter of 2011. For a bike that seemingly only exists on a computer screen, Confederate is being rather cheeky with its tech specs, simply stating that the new Hellcat will have 145 lbs•ft of torque, while listing the horsepower as “sufficient”.

Videos From Behind the Scenes as Rossi Meets the GP11

11/19/2010 @ 3:35 pm, by Jensen Beeler17 COMMENTS

UPDATE: Well looks like the party is over, as Dorna has sent us a cease and desist.

What was it like watching Valentino Rossi swing his leg over the Ducati Desmosedici for the very first time behind closed garage doors? Well thanks to someone in the Ducati pit box who had either a small camcorder or smartphone with video enabled, we can finally see what that experience was like, and what sort of atmosphere surrounded the moment.

Taking a total of six videos of the historic occasion, we can experience the first reactions of Rossi and crew as he gets ready to complete Italy’s motorcycling wet dream. Videos after the jump, and be sure to check out the first official images of Rossi riding the GP11 at Valencia, and the behind the scenes photos from Rossi’s favorite photographer Gigi Soldano.

Mick Doohan Tells You to Gear Up

11/19/2010 @ 8:46 am, by Jensen Beeler2 COMMENTS

Famed five-time 500GP Champion Mick Doohan wants to make sure you’re wearing all your gear all the time in this latest motorcycle safety commercial that was put together in South Australia. A part of the Motorcycle Accident Commission’s “Gear Up” campaign, we start off seeing a rider wearing just a shirt, jeans, and sneakers flying through the air after his motorcycle has crashed.

As Doohan points out though, this sort of attire is just about as good as riding naked, which in fact our protagonist is, as he is actually only covered in body paint, not clothing. This sort of shock safety video is a continuation of MAC’s first commercial “No Place to Race”, which can be found after the jump.

2011 KTM 125 Duke Officially Named

08/31/2010 @ 3:16 pm, by Jensen Beeler8 COMMENTS

After holding an online contest to name its 125cc four-stroke based learner street bike, KTM has shockingly come to the conclusion that it should stick to its Duke nomenclature. Schedule to be the 2011 KTM 125 Duke, KTM debuted the concepts at the 2009 EICMA show in Milan. KTM’s plan is to engage young riders with the “Ready to Race” mantra, making them lifetime Team Orange riders with this stepping-stone model.

With a sporty street bike and a stunter variant, KTM hopes the pair of bikes will resonate well with actual mischievous teenagers, just as its done successfully with adults who have a healthy go-fast inner-child residing inside them.

Look for the 2011 KTM 125 Duke to hit shops in Europe sometime in March, and hit shops in the United States in…well…never. Let KTM USA know how much fun a KTM 350/450 Duke would be in the comments section, and check out the photos and video of the KTM 125 Duke after the jump.