Victory Ignition Concept Is A Very Sporty Cruiser

It had been widely rumored that Victory Motorcycle would launch a sportier offering, using the 60° water-cooled 1,200cc engine that powered the Project 156 race bike almost to the top of Pikes Peak. The new model is a tectonic shift for Victory, which also this year debuted its first electric model – though the Empulse TT is really just a rebadged Brammo Empulse R. Debuting the Ignition concept at the 2015 EICMA show today though, it’s clear that Victory Motorcycle is becoming more than a modern alternative to Harley-Davidson and the metric cruisers from Japan. The design is attractive, even to our sport-bike focused eyes. That’s due in part to designer Urs Erbacher, who specializes in custom-styled drag bikes.

2016 Benelli Leoncino Brings Back the Lion Cub

Benelli is not a brand we usually talk about with great reverence, as the Italian company has steadily lost its luster since its acquisition by China’s Qianjiang Group. Benelli’s motorcycles were never known for being terribly reliable, and unfortunately the artful designs that they exuded have slowly eroded away over time. The big announcement for Benelli at the 2015 EICMA show is the new Benelli Leoncino, the “lion cub” model that’s rooted in Benelli’s post-WWII history. This modern take on the classic Benelli Leoncino is an attractive scrambler model, which makes 47hp from its 500cc parallel-twin engine. This also means that the Benelli Leoncino a well-suited A2 license machine in Europe, and its wire-spoked wheels are 19″ in the front and 17″ in the rear, and should make the Leoncino surprisingly adapt at light off-road use.

Bimota Tesi 3D RaceCafe Is “Pinnacle Weird”

We present you with perhaps the strangest motorcycle to debut at the 2015 EICMA show. The Bimota Tesi 3D champions the hub-center steering chassis design, and is one of the more unique motorcycles in the industry right now. Its design is positively futuristic, so it is a little strange that Bimota is trying to make the Tesi 3D into a café racer with the launch of the Bimota Tesi 3D RaceCafe. Powered by the same 803cc air-cooled v-twin engine that’s found in the Scrambler series, you can tell that Bimota is trying to latch onto the post-heritage trend that is dying a slow death in the motorcycle industry, but hasn’t quite figured out how to do it yet.

Bimota Impeto, Supercharger Optional

The Bimota range has a long history of Ducati-powered machines, as the Italian brand has been used the most out of all the motorcycle manufacturers to power Bimota’s street and race bikes. The Bimota Impeto adds another Ducati-powered model to the slew of others, but it differentiates itself as the only 162hp streetfighter in the lineup. If the Impeto looks familiar to the Bimota DB8, there’s good reason, as the two bikes share the Ducati Diavel’s Testastretta 11° DS engine. As such, the chromoly steel chassis share a number of components, leaving most of the differences down to styling choices between the two liquid-cooled models. Our personal favorites are the exhaust and seat, which mirror each other with a rising flair.

The Aprilia RSV4 R-FW Misano Is Basically a MotoGP Bike

The Aprilia Factory Works program is easily the most ridiculously awesome thing to come out of the 2015 EICMA show because it offers regular consumers (with a healthy pocketbook) the chance to own a 230hp+ Aprilia RSV4 superbike, just like what they race in the World Superbike Championship…and very close to what they race in MotoGP. Aprilia was a little vague though on what the Factory Works program entailed, but thankfully today at the EICMA show they clarified what exactly would be available from Aprilia Racing. Coming up with five trim-levels for the RSV4 superbike, Aprilia has basically answered every track day enthusiast’s / amateur racer’s wet dream, and distracted us from the fact that the Noale company has a woefully aging product lineup.

Here is What the 2017 Suzuki GSX-R1000 Will Look Like

As we predicted, Suzuki has debuted a new Suzuki GSX-R1000 superbike at the EICMA show, though before you get your hopes too high, we should preface that the model is actually the Suzuki GSX-R1000 concept. Suzuki clearly isn’t ready to bring the GSX-R1000 to market in-time for the 2016 model year, and our sources tell us that the Suzuki GSX-R1000 Concept will in fact be the 2017 Suzuki GSX-R1000, which will debut in the second half of 2016. That being said, the news is an exciting development from Suzuki, which says that the new Suzuki GSX-R1000 is the lightest and most powerful superbike ever from the Japanese manufacturer. To our eye, it looks to be the most advanced as well.

Erik Buell Racing Deal Falls Thru – Will Be Sold…Again

The situation around Erik Buell Racing is rapidly becoming comical, as the American motorcycle brand is headed back to auction, after its sale to Bruce Belfer failed to close. The Milwaukee Journal-Sentinel reports that Erik Buell Racing will go back to the auctioning block on December 10th, because Belfer was unable to secure financing on his $2.25 million purchase price for Erik Buell Racing. As has become the trend among Buell-loyalists, Belfer blames Hero MotoCorp for the failure of his deal to close. “They (Hero) went in before we closed and started to remove things, to the point where an entire warehouse was moved,” Belfer said to the Milwaukee Journal-Sentinel.

The Yamaha MT-10 Is Not Your Grandpa’s FZ-1

Perhaps a model whose debut is obvious to us now, hindsight always being 20/20, Yamaha has just dropped the 2016 Yamaha MT-10 on us at this year’s EICMA show. The Yamaha MT-10 helps round out Yamaha’s MT brand, with affordable and edgy models available from 125cc all the way up to now 1,000cc. Without even riding the Yamaha MT-10 we are fairly certain that this street bike, with its Yamaha YZF-R1 race track DNA, is a hoon to ride with its over-abundance of personality – it would have to, with a face like that. There is no word yet if the 2016 Yamaha MT-10 will come to the USA, potentially supplanting the Yamaha FZ-1 from its perch. Considering how different those two bike demographics are though, we have a hard time seeing it.

2016 Ducati Multistrada 1200 Enduro – More ADV

This is Ducati’s first real foray into the adventure-touring segment of motorcycles, and the 2016 Ducati Multistrada 1200 Enduro promises to up the ante on the Multistrada 1200’s off-road ability, with a purpose-built trail stomper. As we can see from the photos, there have been several changes to the Multistrada 1200 to make it more ADV capable, the most important of which is the double-sided swingarm, for added strength and rigidity. Other changes include a 19″ front wheel, shod with knobby tires, a skid plate, and a higher-mounted single exhaust can. We are told the fuel tank has been punched out to 30 liters, which is almost 8 gallons – certainly enough fuel to get you properly lost in the great outdoors.

Bimota Impeto “Hyper-Naked” Debuting at EICMA

In addition to the Bimota Tesi 3D RaceCafe that will debut at the EICMA show in Milan next week, the boutique Italian brand has another new model for our two-wheeled consumption, the Bimota Impeto. Bimota is calling the Impeto a “hyper-naked” model, which we take to mean a nasty-fast streetfighter machine, which will take over from the Bimota DB9. We say this because sometimes things get lost in translation when it comes to Bimota press releases. Bimota does clearly say though that the Ducati Testastretta 11° DS engine will power the Bimota Impeto, which should mean that the Impeto will make around 162hp with its dual-spark engine.

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

2012 Kawasaki ZX-14 Comes Together in Teaser Videos

09/16/2011 @ 1:08 pm, by Jensen Beeler9 COMMENTS

Kawasaki is gearing up to launch its new hyperbike, the 2012 Kawasaki ZX-14 or the 2012 Kawasaki ZZR1400 as it’s known to our friends outside of the US market. Keeping a constant stream of video teaser videos over the past few weeks, Team Green has finally given us a glimpse at the new Kawasaki ZX-14 in it’s latest “Ultimate” video. Flashing the dimensions “84 x 65mm” in the video, the new ZX-14/ZZR1400 will surely live up to its name with a 1,440cc engine displacement, and is expected to make over 200hp in production trim.

The new ZX-14 is also likely to include anti-lock brakes and traction control, in order to help tame all that hyperbike power on-tap. If you’ve missed out on Kawasaki’s teaser campaign, we’ve got all of them waiting for you after the jump in reverse chronological order. Expect to see the 2012 Kawasaki ZX-14 unveiled on October 10th if Kawasaki can keep it under wraps for that long, sooner if the Japanese company can’t.

Videos: The Ducati Diavel Explained

07/14/2011 @ 10:44 am, by Jensen Beeler8 COMMENTS

We’ve already talked at length at how much we liked riding the Ducati Diavel, as the Italian company’s take on the American power cruiser is a peppy and fun machine to ride on the streets and in the canyons. While there’s been plenty of reservations prior to the Diavel’s launch, Ducati seemingly has a winner on its hands as many dealerships in the US are sold-out on the machine, and the Bologna factory just reported that 5,000 units have been sold worldwide already this year (about 1,000 or so of those ending up in the United States).

There’s also a strong business case as to why Ducati had to build the Diavel, and by most journalists’ accounts, the company has successfully walked the line between staying true to the Ducati brand and extending the Italian company’s reach onto riders in other demographics. Shedding some insight onto the development and features of the Ducati Diavel, the Italian company put together a series of videos that expound further on perhaps one of the hottest bikes for 2011.

They’re obviously marketing materials and an overview of some of the Diavel’s core features, but for someone on the fence about buying a new Ducati Diavel, there’s a bit of edutainment to be had here. Find all five videos after the jump.

Paul Sr. Quietly Selling Bikes from His Personal Collection

01/31/2011 @ 8:58 am, by Jensen Beeler12 COMMENTS

UPDATE: Add a 1943 BSA M20 to the list of bike’s available from Paul Teutul Sr.’s personal collection.

Paul Teutul Sr. cannot seem to stay out of the news lately. First the senior Teutul sued his son for ownership of Orange County Choppers, invoking a minority buyout clause that would pay Paul Jr. the market value of the business, which was allegedly valued at nothing, thus robbing Paul Jr. of his shares.

Then just recently at the end of the last week we learned that GE Capital and OCC were in disagreement over the terms of OCC’s loan from the credit company. Displeased by having to pay full-price on a devalued building, Paul Sr. has stopped paying back his loans to GE Capital, which have resulted in the financing firm filing for foreclosure on the custom chopper crew.

Allegedly Paul Sr. has the money, but wanted to sway GE into renegotiating the loan. While we were skeptical of this claim, it’s interesting to note that Paul Sr. has since quietly put two motorcycles from his personal collection up on eBay (a Ariel T-5 & BSA B33).

Using the account of OCC Head Assembly and Technician Supervisor Nicholas Hansford to list the bikes, it looks like at least two more motorcycles (maybe an A&R reader can help us identify them) are set to go up for sale. While Hansford has a video of the BSA B33 sitting in his YouTube channel, two other unlisted bikes (another BSA and a Norton) are included in the channel with video titles labeled “bikes for sale.”

Where there’s smoke there’s fire, and it all sorta makes you wonder what’s really going on in Orange County, New York. More info on the auctions after the jump.

Here’s One for the MV Agusta Fans

01/20/2011 @ 11:57 am, by Jensen Beeler2 COMMENTS

If you’re a lover of all things Italian (MV Agusta‘s in particular), and near the Midland, Michigan area, then you should stop by the Alden B. Dow Museum of Science and Art before April 10, 2011. A part of the Midland Center of the Arts, the museum is showing an exhibit on Italian art that includes a gallery full of classic and modern MV Agusta motorcycles, along with photographs of Italian cars, and 17th century Italian sketches.

Showing the merger of form and function, MV Agusta motorcycles easily top our list as some of the finest-looking two-wheeled machines ever made. As much as we slog the Italian company for going to the well on its most recent creation, the 2012 MV Agusta F3, its predecessor the MV Agusta F4, whose lines were penned by the master Massimo Tamburini, has to be the most gorgeous modern motorcycle ever produced by mortal man.

A video of the exhibit is embedded after the jump, along with a gallery of the MV Agusta F3. If any A&R readers go to the exhibit, we’d love to post your photos of the MV’s on display.

MotoGP: The 100 Million Dollar Moving City

12/10/2010 @ 1:04 pm, by Jensen BeelerComments Off on MotoGP: The 100 Million Dollar Moving City

A lot of people don’t realize that during the racing season MotoGP takes on the role of a small moving city. Hopping from venue to venue and setting up camp where they land, GP teams are perhaps the more modern take on the traveling circus business model, erecting hospitality structures, team offices, rider amenities, and of course the team garage, all in the name of the big show.

Stick around the race track after a Sunday race, and you’ll see GP teams breakdown the paddock and hospitality amenities in a matter of hours, stuffing the building and bike components into container crates. Those crates in-turn are packed onto team trucks, or loaded onto Dorna’s airplanes, so that MotoGP can travel to its next venue, and start the process over anew. Rinse & repeat 18 times, and you’ve got yourself a GP season.

Compressing the hours of work it takes to setup and takedown the team garage, Rizla Suzuki, with the help of Troy Lee Designs, put together a time lapse videos showing the process. Enjoy it and a bonus video of the Rizla garage during race day after the jump.

Confederate C3 X132 Hellcat Gets Rendered – Due Date Pushed Back to Q2 2011, Price Increased

11/26/2010 @ 11:47 am, by Jensen Beeler9 COMMENTS

Confederate is readying its next iteration of its Hellcat series, posting these CAD renderings of the Confederate C3 X132 Hellcat on its website. Originally set to debut on Halloween of this year, Confederate has pushed back the launch date to the second quarter of 2011. For a bike that seemingly only exists on a computer screen, Confederate is being rather cheeky with its tech specs, simply stating that the new Hellcat will have 145 lbs•ft of torque, while listing the horsepower as “sufficient”.

Videos From Behind the Scenes as Rossi Meets the GP11

11/19/2010 @ 3:35 pm, by Jensen Beeler17 COMMENTS

UPDATE: Well looks like the party is over, as Dorna has sent us a cease and desist.

What was it like watching Valentino Rossi swing his leg over the Ducati Desmosedici for the very first time behind closed garage doors? Well thanks to someone in the Ducati pit box who had either a small camcorder or smartphone with video enabled, we can finally see what that experience was like, and what sort of atmosphere surrounded the moment.

Taking a total of six videos of the historic occasion, we can experience the first reactions of Rossi and crew as he gets ready to complete Italy’s motorcycling wet dream. Videos after the jump, and be sure to check out the first official images of Rossi riding the GP11 at Valencia, and the behind the scenes photos from Rossi’s favorite photographer Gigi Soldano.

Mick Doohan Tells You to Gear Up

11/19/2010 @ 8:46 am, by Jensen Beeler2 COMMENTS

Famed five-time 500GP Champion Mick Doohan wants to make sure you’re wearing all your gear all the time in this latest motorcycle safety commercial that was put together in South Australia. A part of the Motorcycle Accident Commission’s “Gear Up” campaign, we start off seeing a rider wearing just a shirt, jeans, and sneakers flying through the air after his motorcycle has crashed.

As Doohan points out though, this sort of attire is just about as good as riding naked, which in fact our protagonist is, as he is actually only covered in body paint, not clothing. This sort of shock safety video is a continuation of MAC’s first commercial “No Place to Race”, which can be found after the jump.

2011 KTM 125 Duke Officially Named

08/31/2010 @ 3:16 pm, by Jensen Beeler8 COMMENTS

After holding an online contest to name its 125cc four-stroke based learner street bike, KTM has shockingly come to the conclusion that it should stick to its Duke nomenclature. Schedule to be the 2011 KTM 125 Duke, KTM debuted the concepts at the 2009 EICMA show in Milan. KTM’s plan is to engage young riders with the “Ready to Race” mantra, making them lifetime Team Orange riders with this stepping-stone model.

With a sporty street bike and a stunter variant, KTM hopes the pair of bikes will resonate well with actual mischievous teenagers, just as its done successfully with adults who have a healthy go-fast inner-child residing inside them.

Look for the 2011 KTM 125 Duke to hit shops in Europe sometime in March, and hit shops in the United States in…well…never. Let KTM USA know how much fun a KTM 350/450 Duke would be in the comments section, and check out the photos and video of the KTM 125 Duke after the jump.