MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Living the Dream – A Photographer’s Story: Qatar

Imagine if just for once you didn’t have to stick to your usual nine-to-five job. Instead you were able to do the one job you’ve always wanted to do, but any number of things (it’s usually money) have stood in the way. This is exactly the situation I found myself in six months ago when the company I had worked at, for the last 14 years, decided to close, making everyone redundant. This decision did not come as a surprise; in fact, I had been hanging around for the last few years hoping that it would happen, as I had a plan. Fast-forward six months and I have just finished photographing the opening round of the 2014 MotoGP World Championship in Qatar. The plan is starting to unfold.

Fuel or Electronics? Where Are Nicky Hayden & Scott Redding Losing Out on the Honda RCV1000R?

The news that Honda would be building a production racer to compete in MotoGP aroused much excitement among fans. There was much speculation over just how quick it would be, and whether it would be possible for a talented rider to beat the satellite bikes on some tracks. In the hands of active MotoGP riders, the gap was around 2 seconds at the Sepang tests. Nicky Hayden – of whom much had been expected, not least by himself – had made significant improvements, especially on corner entry. The difference in performance and the big gap to the front has been cause for much speculation. Where are the Honda production racers losing out to the Factory Option bikes?

KTM Videos – A Case Study on Promoting a New Motorcycle

11/14/2011 @ 2:34 pm, by Jensen Beeler7 COMMENTS

KTM Videos   A Case Study on Promoting a New Motorcycle KTM Freeride E 635x422

Loyal readers to Asphalt & Rubber should know by now that on semi-regular basis I like to lambast motorcycle companies, both individually and as a whole, for they’re dismal understanding of what often gets referred to as “new media” (the fact that such a title is applied to a medium that has been in commercial form for over two decades should shed some insight on the situation I’m dealing with here). Now often this tradition of mine revolves around pointing out some of the gems of imagination that emanate from our industry, which in turn leads to me saying things that result in A&R being uninvited to future events held by the company in question. C’est la vie.

Of course if you are not part of the solution, then you are part of the problem. So in the interest of trying to make the world a better place, I’ll offer these three videos by KTM as examples to the companies that have received my ire, and suggest that if you need some inspiration on how put together a rich and compelling video media campaign for a motorcycle you’ve recently launched, then compare and contrast the following with your own work-product in order to highlight your deficiencies.

Lastly, a couple points to ponder. If motorcycles are an aspirational purchase, then put some aspiration into your message. If motorcycles are an expression of individuality, then make sure your bike’s identity shines through. If motorcycles are supposed to be a form of recreation, then better damn well be grinning ear-to-ear after you are done. Videos after the jump.

2012 Kawasaki ZX-14 Comes Together in Teaser Videos

09/16/2011 @ 1:08 pm, by Jensen Beeler9 COMMENTS

2012 Kawasaki ZX 14 Comes Together in Teaser Videos 2012 Kawasaki ZX 14 teaser 635x407

Kawasaki is gearing up to launch its new hyperbike, the 2012 Kawasaki ZX-14 or the 2012 Kawasaki ZZR1400 as it’s known to our friends outside of the US market. Keeping a constant stream of video teaser videos over the past few weeks, Team Green has finally given us a glimpse at the new Kawasaki ZX-14 in it’s latest “Ultimate” video. Flashing the dimensions “84 x 65mm” in the video, the new ZX-14/ZZR1400 will surely live up to its name with a 1,440cc engine displacement, and is expected to make over 200hp in production trim.

The new ZX-14 is also likely to include anti-lock brakes and traction control, in order to help tame all that hyperbike power on-tap. If you’ve missed out on Kawasaki’s teaser campaign, we’ve got all of them waiting for you after the jump in reverse chronological order. Expect to see the 2012 Kawasaki ZX-14 unveiled on October 10th if Kawasaki can keep it under wraps for that long, sooner if the Japanese company can’t.

Videos: The Ducati Diavel Explained

07/14/2011 @ 10:44 am, by Jensen Beeler8 COMMENTS

Videos: The Ducati Diavel Explained Ducati Diavel 635x429

We’ve already talked at length at how much we liked riding the Ducati Diavel, as the Italian company’s take on the American power cruiser is a peppy and fun machine to ride on the streets and in the canyons. While there’s been plenty of reservations prior to the Diavel’s launch, Ducati seemingly has a winner on its hands as many dealerships in the US are sold-out on the machine, and the Bologna factory just reported that 5,000 units have been sold worldwide already this year (about 1,000 or so of those ending up in the United States).

There’s also a strong business case as to why Ducati had to build the Diavel, and by most journalists’ accounts, the company has successfully walked the line between staying true to the Ducati brand and extending the Italian company’s reach onto riders in other demographics. Shedding some insight onto the development and features of the Ducati Diavel, the Italian company put together a series of videos that expound further on perhaps one of the hottest bikes for 2011.

They’re obviously marketing materials and an overview of some of the Diavel’s core features, but for someone on the fence about buying a new Ducati Diavel, there’s a bit of edutainment to be had here. Find all five videos after the jump.

Paul Sr. Quietly Selling Bikes from His Personal Collection

01/31/2011 @ 8:58 am, by Jensen Beeler12 COMMENTS

Paul Sr. Quietly Selling Bikes from His Personal Collection Paul Teutul Sr 1957 Ariel T 5 auction

UPDATE: Add a 1943 BSA M20 to the list of bike’s available from Paul Teutul Sr.’s personal collection.

Paul Teutul Sr. cannot seem to stay out of the news lately. First the senior Teutul sued his son for ownership of Orange County Choppers, invoking a minority buyout clause that would pay Paul Jr. the market value of the business, which was allegedly valued at nothing, thus robbing Paul Jr. of his shares.

Then just recently at the end of the last week we learned that GE Capital and OCC were in disagreement over the terms of OCC’s loan from the credit company. Displeased by having to pay full-price on a devalued building, Paul Sr. has stopped paying back his loans to GE Capital, which have resulted in the financing firm filing for foreclosure on the custom chopper crew.

Allegedly Paul Sr. has the money, but wanted to sway GE into renegotiating the loan. While we were skeptical of this claim, it’s interesting to note that Paul Sr. has since quietly put two motorcycles from his personal collection up on eBay (a Ariel T-5 & BSA B33).

Using the account of OCC Head Assembly and Technician Supervisor Nicholas Hansford to list the bikes, it looks like at least two more motorcycles (maybe an A&R reader can help us identify them) are set to go up for sale. While Hansford has a video of the BSA B33 sitting in his YouTube channel, two other unlisted bikes (another BSA and a Norton) are included in the channel with video titles labeled “bikes for sale.”

Where there’s smoke there’s fire, and it all sorta makes you wonder what’s really going on in Orange County, New York. More info on the auctions after the jump.

Here’s One for the MV Agusta Fans

01/20/2011 @ 11:57 am, by Jensen Beeler2 COMMENTS

Heres One for the MV Agusta Fans mv agusta f3 official photos 51 635x423

If you’re a lover of all things Italian (MV Agusta‘s in particular), and near the Midland, Michigan area, then you should stop by the Alden B. Dow Museum of Science and Art before April 10, 2011. A part of the Midland Center of the Arts, the museum is showing an exhibit on Italian art that includes a gallery full of classic and modern MV Agusta motorcycles, along with photographs of Italian cars, and 17th century Italian sketches.

Showing the merger of form and function, MV Agusta motorcycles easily top our list as some of the finest-looking two-wheeled machines ever made. As much as we slog the Italian company for going to the well on its most recent creation, the 2012 MV Agusta F3, its predecessor the MV Agusta F4, whose lines were penned by the master Massimo Tamburini, has to be the most gorgeous modern motorcycle ever produced by mortal man.

A video of the exhibit is embedded after the jump, along with a gallery of the MV Agusta F3. If any A&R readers go to the exhibit, we’d love to post your photos of the MV’s on display.

MotoGP: The 100 Million Dollar Moving City

12/10/2010 @ 1:04 pm, by Jensen BeelerComments Off

MotoGP: The 100 Million Dollar Moving City rizla suzuki garage 635x423

A lot of people don’t realize that during the racing season MotoGP takes on the role of a small moving city. Hopping from venue to venue and setting up camp where they land, GP teams are perhaps the more modern take on the traveling circus business model, erecting hospitality structures, team offices, rider amenities, and of course the team garage, all in the name of the big show.

Stick around the race track after a Sunday race, and you’ll see GP teams breakdown the paddock and hospitality amenities in a matter of hours, stuffing the building and bike components into container crates. Those crates in-turn are packed onto team trucks, or loaded onto Dorna’s airplanes, so that MotoGP can travel to its next venue, and start the process over anew. Rinse & repeat 18 times, and you’ve got yourself a GP season.

Compressing the hours of work it takes to setup and takedown the team garage, Rizla Suzuki, with the help of Troy Lee Designs, put together a time lapse videos showing the process. Enjoy it and a bonus video of the Rizla garage during race day after the jump.

Confederate C3 X132 Hellcat Gets Rendered – Due Date Pushed Back to Q2 2011, Price Increased

11/26/2010 @ 11:47 am, by Jensen Beeler9 COMMENTS

Confederate C3 X132 Hellcat Gets Rendered   Due Date Pushed Back to Q2 2011, Price Increased Confederate C3 X132 Hellcat 635x370

Confederate is readying its next iteration of its Hellcat series, posting these CAD renderings of the Confederate C3 X132 Hellcat on its website. Originally set to debut on Halloween of this year, Confederate has pushed back the launch date to the second quarter of 2011. For a bike that seemingly only exists on a computer screen, Confederate is being rather cheeky with its tech specs, simply stating that the new Hellcat will have 145 lbs•ft of torque, while listing the horsepower as “sufficient”.

Videos From Behind the Scenes as Rossi Meets the GP11

11/19/2010 @ 3:35 pm, by Jensen Beeler17 COMMENTS

Videos From Behind the Scenes as Rossi Meets the GP11 valentino rossi ducati motogp test valencia 2 635x455

UPDATE: Well looks like the party is over, as Dorna has sent us a cease and desist.

What was it like watching Valentino Rossi swing his leg over the Ducati Desmosedici for the very first time behind closed garage doors? Well thanks to someone in the Ducati pit box who had either a small camcorder or smartphone with video enabled, we can finally see what that experience was like, and what sort of atmosphere surrounded the moment.

Taking a total of six videos of the historic occasion, we can experience the first reactions of Rossi and crew as he gets ready to complete Italy’s motorcycling wet dream. Videos after the jump, and be sure to check out the first official images of Rossi riding the GP11 at Valencia, and the behind the scenes photos from Rossi’s favorite photographer Gigi Soldano.

Mick Doohan Tells You to Gear Up

11/19/2010 @ 8:46 am, by Jensen Beeler2 COMMENTS

Famed five-time 500GP Champion Mick Doohan wants to make sure you’re wearing all your gear all the time in this latest motorcycle safety commercial that was put together in South Australia. A part of the Motorcycle Accident Commission’s “Gear Up” campaign, we start off seeing a rider wearing just a shirt, jeans, and sneakers flying through the air after his motorcycle has crashed.

As Doohan points out though, this sort of attire is just about as good as riding naked, which in fact our protagonist is, as he is actually only covered in body paint, not clothing. This sort of shock safety video is a continuation of MAC’s first commercial “No Place to Race”, which can be found after the jump.

2011 KTM 125 Duke Officially Named

08/31/2010 @ 3:16 pm, by Jensen Beeler8 COMMENTS

2011 KTM 125 Duke Officially Named KTM 125 Duke orange 4 635x410

After holding an online contest to name its 125cc four-stroke based learner street bike, KTM has shockingly come to the conclusion that it should stick to its Duke nomenclature. Schedule to be the 2011 KTM 125 Duke, KTM debuted the concepts at the 2009 EICMA show in Milan. KTM’s plan is to engage young riders with the “Ready to Race” mantra, making them lifetime Team Orange riders with this stepping-stone model.

With a sporty street bike and a stunter variant, KTM hopes the pair of bikes will resonate well with actual mischievous teenagers, just as its done successfully with adults who have a healthy go-fast inner-child residing inside them.

Look for the 2011 KTM 125 Duke to hit shops in Europe sometime in March, and hit shops in the United States in…well…never. Let KTM USA know how much fun a KTM 350/450 Duke would be in the comments section, and check out the photos and video of the KTM 125 Duke after the jump.