After what felt like a thinly veiled R1 commercial in part one, Yamaha has released the second installment of its One on One series with Ben Spies and Eddie Lawson. The two famed Yamaha riders talk about what makes a professional motorcycle racer tick, including their competitive nature, reaction to fans, and being called a Champion. We’d say the first clip is a pass, but this second video is pretty insightful, and worth the 7 minutes of your time. Video after the jump.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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Disney has just released the second trailer for its upcoming sequel to the 1980’s movie Tron. Everyone here at the Asphalt & Rubber office was pumped for this movie after the first trailer was released, now there’s pandimonium under way…and Olivia Wilde isn’t helping matters much. Tron Legacy comes out December 17, 2010. Check past the break for Jeff Bridges, Michael Sheen, Bruce Boxleitner, and one on-ramp hopping Ducati Sport Classic all wrapped up in eye-candy goodness.
Back when men were men, and GP racing’s crowning event was contested on two-stroke 500cc machines, Wayne Gardner found himself carrying the factory Honda GP team on his NSR 500. This fantastic 1986 documentary, Lone Racer, follows Gardner one year before he won the 500GP Championship, and became the first Australian to win GP racing’s premiere racing class.
The film includes great behind the scenes footage of the Aussie, his fiancée, and his team. So grab a cold beverage, put your feet up, and get ready to spend the rest of your Saturday afternoon watching the 30 minutes of video in this three part series. Videos after the jump.
Remember when Mr. Wizard explained Newton’s First Law of Motion by setting a table and whipping the tablecloth out from underneath all the cups, plates, and utensils? Well BMW has a video which takes the tablecloth trick to its next logical motorcycling related progression. Check it out after the jump.
Ever wonder what great action footage of the 2010 Ducati Multistrada 1200 would be like if you set it to the music commonly found in a piano bar? Well never fear, Ducati has the answer for you. Check it out after the jump. And just a tip, queue up your own tunes.
Phillip Island served up another nail-biter for WSBK fans this Sunday. With the race winner making a last lap pass, no one could have guessed the top four finishers in this race. With a few familiar faces, along with a few new hopefuls, wrapping up the first stop on the World Superbike Championship only wets the appetite further for the rest of the WSBK season. Rider quotes, video highlights, and race standings after the jump.
The wait is over, World Superbike racing action is back as Race 1 was underway at Phillip Island today. Perhaps a glimpse into the racing year, the action from down under did not disappoint race fans, and sets up WSBK to have a excitingly close season. Click past the jump for all the racing news of Race 1 at Phillip Island, including rider quotes, video highlights, and race standings.
“Greed, for lack of a better word…is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms: greed for life, for money, for love, knowledge, has marked the upward surge of mankind. And greed, you mark my words, will not only save motorcycling, but that other malfunctioning corporation called the USA.”
Those words were first uttered in 1987 by capitalism’s very own Gordon Gekko, and now 23 years later Michael Douglas’ character will once again take to the silver screen to espouse not only more of his economic viewpoints, but also ride a motorcycle or two.
The bikes in question are of course only the best, and the only two MotoGP spec machines available to mortal man: the Ducati Desmosedici and MotoCzysz C1. Check past the jump for a brief trailer that teases a scene featuring both motorcycles, and click here for Michael Czysz’s own account of the filming process. Yes, he does all of his own stunts.











