Forget American Chopper, it looks like The Discovery Channel has finally gotten hip to the what sort of reality show motorcycle enthusiasts really want to see on their television. Following AMA American Superbike privateer Larry Pegram, Discovery HD Theater’s new show Superbike Family follows the close-nit crew of Pegram Racing as they battle against teams who are factory-backed, well-funded, and have more resources and manpower at their disposal in the premier AMA Pro Racing class.

With Pegram’s interesting backstory, and ample amounts of “personality”, it should be an interesting show to watch, not to mention being a great promotion for our sport and the AMA Pro Road Racing series. Showtimes are below, but be sure to double check your local listings, as schedules may be different in your locale.

WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.

Auditel (the Italian version of Nielson), is reporting that MotoGP TV ratings were up during the German GP, which coincidently was also the venue for Valentino Rossi’s return to motorcycle racing. The loveable Italian rider is more popular than pasta in his home country, and with Rossi back in the premiere class, MotoGP’s ratings got a big shot in the arm. Reporting 5.5 million viewers during the German GP, Auditel estimates that nearly 43.5% of Italian TV viewers were watching the GP. Warning, spoilers after the jump.

TV ratings for the Dutch TT at Assen are in for the Italian TV market (one of the largest markets for MotoGP), and once again they show a decline in MotoGP’s allure without Valentino Rossi. With 2,579,000 viewers, making up 16.79% of the total television audience, MotoGP in Holland attracted only half the audience from last year’s event (5,249,000 viewers, 31.69% of the total television audience). With a similar trend in 125GP and Moto2, some in the Italian press are calling for Dorna CEO Carmelo Ezpeleta’s resignation, as these ratings are surely a sign of the sport’s demise.

The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.

It doesn’t seem like a topic that really needs that much explaining, but after suffering through this weekend’s MotoGP race coverage here in the United States, it would seem there is some confusion on how to properly pronounce “Lorenzo”, as in Jorge Lorenzo’s last name. Continue reading if you want to see a leviathan description of Spanish language and how it relates to motorcycle racing in an admittedly over-the-top and pretentious sort of way.

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200′s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

The MotoGP season is kicking off this weekend at Qatar. The oddity of the night race is good news for us Americans, as the race will hit the airwaves at a semi-decent hours. Accordingly, SPEEDTV will kick-off the season with a 1PM PST (4PM EST) live broadcast of the Qatar round.

“In addition to the international feed shared by all partners, SPEED will produce SPEED-specific features, interviews and graphic enhancements,” said Rick Miner, SPEED SVP of Production & Network Operations. “We are really stepping up the presentation for the American audience.”

Commentary will come from Greg Creamer as the in-studio host for SPEED, and Nick Harris will handle the play-by-play for the international feed. Providing analysis is Ian Wheel, with Gavin Emmett reporting from the pits. For 90% of race enthusiasts this means simply the absence of Greg White. Time and schedule of races after the jump.

That’s right your favorite motorcycle show to hate, American Chopper, is back on TLC for another season, this time pitting father against son. American Chopper: Senior vs. Junior centers around both Paul Sr. and Paul Jr. building motorcycles in a sort of head-to-head competition. The father-son duo hasn’t spoken in over a year, which has created a great deal of drama in what was hailed as the last season of the original show. It looks like that drama is set to return to a television near you.

Dorna Sports has announced that this year’s MotoGP season will be shot in HD and broadcasted in high definition where available. After suffering through years of regular definition coverage that was often grainy and poorly saturated (there’s a reason MotoGP bikes have bright colors), race fans will hopefully be able to see their favorite riders lap the track in more clarity. Bonus for us American viewers, SPEED Channel has agreed to carry the races on its HD channel.