Good news for American road racing fans, as AMA Pro Road Racing has inked a TV deal with the CBS Sports Network. With live flag-to-flag coverage of the National Guard SuperBike and GoPro Daytona SportBike classes, as well as a 30-minute preview show before-hand, it looks like the USA is getting proper coverage of its national motorcycle racing series through the 2014 series.
The news is a huge sigh of relief for AMA Pro Road Racing, which has been without a proper tv contract up until this point, despite being already one round into the 2013 season. For the riders and teams, this also means that their ability to attract sponsors has just been greatly improved. Able now to properly show national TV coverage, support, and attention, sponsors will be less gun-shy in handing over their marketing dollars — though one has to wonder how much damage has already been done.
For AMA Pro Road Racing, the deal means a step-back from the edge of the cliff, which could have seen the motorcycle racing here in American fall into the abyss of obscurity had it not made it onto the television screen of fans and wouldbe followers. With the deal good through the end of the 2014 season, hopefully the series can build some much needed momentum as the economy recovers. The full press release is after the jump.
AMA Pro Racing and CBS Sports Network Announce Television Agreement to Showcase GEICO Motorcycle AMA Pro Road Racing
DAYTONA BEACH, Fla. (April 23, 2013) – CBS Sports Network and AMA Pro Racing, in conjunction with Chet Burks Productions, announced today a television agreement to showcase GEICO Motorcycle AMA Pro Road Racing as part of the Network’s CBS Sports Spectacular series. CBS Sports Network will air flag-to-flag race coverage of the premier National Guard SuperBike and GoPro Daytona SportBike classes through the 2014 season. Programming begins Saturday, June 1 (2:30 p.m. ET) with a 30-minute preview show before live coverage of the Subway SuperBike Doubleheader at Road America in Elkhart Lake, Wis. (3:00 p.m. ET).
GEICO Motorcycle AMA Pro Road Racing telecasts are produced by Chet Burks Productions, long-time partner of AMA Pro Racing programs. The initial telecasts will be presented in afternoon weekend time slots, with several events airing live. In addition, encore broadcasts and an all-new 30-minute weekend preview show will air on CBS Sports Network.
Leading up to race weekends, the 30-minute preview shows will get fans up to speed with on-site coverage of qualifying sessions, highlights from previous rounds, as well as vignettes on the history of the sport and the technical aspects of motorcycle road racing. Hosted by a panel of industry experts, the show will provide insider insight on the latest paddock news, as well as interviews with riders and celebrity guests.
“We’re excited to add AMA Pro to our CBS Sports Spectacular lineup,” said Dan Weinberg, Senior Vice President, Programming, CBS Sports Network. “GEICO Motorcycle AMA Pro Road Racing is a high octane, action-packed sport featuring some of the world’s best motorcycle racers and is a great addition to our live programming this summer.”
“We are incredibly proud of this television package and excited to begin our new relationship with CBS Sports Network,” said David Atlas, Managing Board Member of AMA Pro Racing. “Through the live action and in-depth features, we will present fans with the most intense immersion into our unique and exciting racing that the sport has ever seen.”
“This agreement is the result of a tremendous amount of time and commitment from AMA Pro and is a significant step for motorcycle racing in America,” said Chet Burks, President of Chet Burks Productions. “We look forward to producing an exciting television experience for CBS Sports Network viewers.”
Source: AMA Pro Racing; Photo: © 2010 NHK / ANDiDAS.COM – All Rights Reserved