The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above).
First debuting a new website before the Qatar GP, it’s clear that Dorna has its social media team out in full-force for the 2015 MotoGP Championship season — the Spanish company finally taking a shine to the online world.
So with all the news coming out of the season-opener at Losail, it is unsurprising that my social feeds are full of posts regarding Rossi’s win, Ducati’s revival, and Dani Pedrosa’s shocking revelation — on top of all the usual fanfare that comes with MotoGP finally restarting.
One story caught my eye in particular though, less for its content, and more for its source. The caption to the story was your typical craftily picked social media headline, designed to illicit clicks and responses from readers. It read: “What would we do without our lovely #MotoGP girls?!”
It was by the Official MotoGP Facebook page, and it was not referring to the organization’s female racers. Le sigh.
On Instagram, Marc Coma has seemingly confirmed his participation in the 2016 Dakar Rally with KTM, as Spaniard wrote the following on his official account:
“Today we have concluded the annual meeting at the headquarters of KTM in Mattighofen. Starting today, we set to work to defend the titles in the World Rally raid and the Dakar. I am thrilled with the decision and I feel energized to tackle our next challenge with KTM. #GasAlaBurra !!”
The news effectively puts the kibosh on rumors that Coma would follow rival Cyril Despres into the four-wheel category, as Stéphane Peterhansel had done before the both of them.
Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous.
While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.
My sleep schedule is almost back to normal, so that must mean that Asphalt & Rubber has just about wrapped up our 2014 Isle of Man TT coverage. After a great fortnight of TT racing, we were pleasantly surprised to see that our favorite YouTube personality, Baron von Grumble, was able to witness the Isle of Man TT in person as well, him with his video cameras in tow.
You might remember The Baron from his misadventures off-roading on a Suzuki GXR-1000 a couple years ago. Since then, His Lordship has become one of motorcycling’s most popular video bloggers — I wonder how many marketing executives in the motorcycles business could name the industry’s top five blogs and YouTube channels? Clearly Dainese and AGV can, since they helped bring Von Grumble to the Rock. Good on them.
The plan is for more videos from the Isle of Man TT trip to come forth from Von Grumble. If they are anything like this teaser (after the jump), then we are in for a real treat. I’ve played this probably 10 times so far. Nice work fella!
To save you the trouble of hunting down all the teams and riders on the interwebs though, we’ve made a public list of the Isle of Man TT personalities that you should follow to keep up-to-date on the TT’s happenings.
Riders, teams, photographers, and local Manx news — all in one stream. Click that link, and hit “Subscribe” on the left-hand side…it’s that easy. Enjoy!
We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.
Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!
What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.
You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?
Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.
Ben Spies was, and perhaps still is, America’s great white hope when it comes to MotoGP racing. A sensational young rider, Spies cut his teeth in the AMA on six class championships before going onto winning the World Superbike Championship in his rookie season.
Fast-tracked into MotoGP, Spies served his time, by rule, in Hervé Poncharal’s Monster Yamaha Tech 3 team, before finally getting the nod into Yamaha Racing’s factory outfit.
Fans expected a punctuated evolution from Spies when he put on Yamaha’s blue and white factory colors, as the Texan had shown great promise at Tech 3, and surely now with the very best that the tuning fork brand had to offer, Spies’s star would continue to rise, and a new generation of American GP domination could be ushered into the premier class. That was the hope at least, as unreasonable as it was.
Coming off a disastrous season at Yamaha in 2012, which ended with Yamaha declaring it had lost faith in the American, and Spies throwing a wrench in Yamaha’s marketing machine at the US GP at Laguna Seca, the hope would be that Spies’s move to Ducati would be a fresh start.
Instead, Spies entry into the Ignite Ducati squad has been a non-starter, with the Texan competing in only two grand prix races thus far this season. Instead of redemption, we have seen frustration, which perhaps is what brings us to today’s news, if you can call it that.
There was much consternation ahead of the Jerez MotoGP test, when it emerged that the Factory Yamaha MotoGP team had imposed a new social media policy. Given that Yamaha has perhaps the strongest presence on social media of all MotoGP teams, fans feared that the access they had been given would be restricted.
Apart from riders Valentino Rossi and Jorge Lorenzo, Yamaha also has Alex Briggs, mechanic to Valentino Rossi, Ramon Forcada, crew chief to Jorge Lorenzo, and Wilco Zeelenberg, team manager to Jorge Lorenzo on their payroll, all three popular figures on Twitter.
At the official launch of Yamaha’s 2013 MotoGP campaign, we spoke to Yamaha Racing Managing Director Lin Jarvis to ask about the policy, and try to clear up any confusion surrounding the situation. Our first question was naturally, did Yamaha indeed have a new social media policy?
I don’t know who sold HRC and the Repsol Honda on their aggressive social media strategy, but it is winning over our hearts and minds. It seems it was only last year that we bemoaning the un-dynamic duo of Dani Pedrosa and Marc Marquez, two riders through either their shyness (Pedrosa) or PR whitewashing (Marquez) were about as lovable to the global MotoGP audience as metal flakes in an oil change.
At that same time of course, we were being entertained by the online banter between Yamaha’s mechanics and riders, who were adding to the on-track spectacle with their off-the-track banter, insights, and analysis. What a difference a year makes though, because Yamaha Racing has reportedly clamped down on its members taking to social media, and HRC is looking more and more like a social media genius.
Latest from Repsol’s media pool is a video that pits young-gun Marquez against old-hat Pedrosa. The two Spaniards give their thoughts on each other, and…gasp…come across as the human beings that paddock insiders knew existed all along. Between Pedrosa’s late-season surge last year, and his smiling and laughing personality here, you can’t help but root for the Honda rider. The rapture is near my motorcycling brethren.