Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

The 5 Most Dangerous Motorcycles in America?

07/17/2014 @ 8:35 pm, by Jensen Beeler57 COMMENTS

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Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous.

While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Teaser: Baron von Grumble Goes to the Isle of Man TT

06/09/2014 @ 12:49 pm, by Jensen Beeler2 COMMENTS

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My sleep schedule is almost back to normal, so that must mean that Asphalt & Rubber has just about wrapped up our 2014 Isle of Man TT coverage. After a great fortnight of TT racing, we were pleasantly surprised to see that our favorite YouTube personality, Baron von Grumble, was able to witness the Isle of Man TT in person as well, him with his video cameras in tow.

You might remember The Baron from his misadventures off-roading on a Suzuki GXR-1000 a couple years ago. Since then, His Lordship has become one of motorcycling’s most popular video bloggers — I wonder how many marketing executives in the motorcycles business could name the industry’s top five blogs and YouTube channels? Clearly Dainese and AGV can, since they helped bring Von Grumble to the Rock. Good on them.

The plan is for more videos from the Isle of Man TT trip to come forth from Von Grumble. If they are anything like this teaser (after the jump), then we are in for a real treat. I’ve played this probably 10 times so far. Nice work fella!

The Easiest Way to Follow the Isle of Man TT on Twitter

06/03/2014 @ 1:19 am, by Jensen Beeler4 COMMENTS

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It’s better late than never, so we thought we would share one of the ways we are keeping up with all that’s going on with the 2014 Isle of Man TT, and that’s our custom Isle of Man TT Twitter list.

To save you the trouble of hunting down all the teams and riders on the interwebs though, we’ve made a public list of the Isle of Man TT personalities that you should follow to keep up-to-date on the TT’s happenings.

Riders, teams, photographers, and local Manx news — all in one stream. Click that link, and hit “Subscribe” on the left-hand side…it’s that easy. Enjoy!

Yamaha “Spy Footage” to Be “Leaked” Online, By Yamaha

02/27/2014 @ 12:37 pm, by Jensen Beeler5 COMMENTS

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We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.

Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!

What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.

You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?

Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.

Beyond the Ben Spies Twitter Fiasco

08/26/2013 @ 3:21 pm, by Jensen Beeler55 COMMENTS

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Ben Spies was, and perhaps still is, America’s great white hope when it comes to MotoGP racing. A sensational young rider, Spies cut his teeth in the AMA on six class championships before going onto winning the World Superbike Championship in his rookie season.

Fast-tracked into MotoGP, Spies served his time, by rule, in Hervé Poncharal’s Monster Yamaha Tech 3 team, before finally getting the nod into Yamaha Racing’s factory outfit.

Fans expected a punctuated evolution from Spies when he put on Yamaha’s blue and white factory colors, as the Texan had shown great promise at Tech 3, and surely now with the very best that the tuning fork brand had to offer, Spies’s star would continue to rise, and a new generation of American GP domination could be ushered into the premier class. That was the hope at least, as unreasonable as it was.

Coming off a disastrous season at Yamaha in 2012, which ended with Yamaha declaring it had lost faith in the American, and Spies throwing a wrench in Yamaha’s marketing machine at the US GP at Laguna Seca, the hope would be that Spies’s move to Ducati would be a fresh start.

Instead, Spies entry into the Ignite Ducati squad has been a non-starter, with the Texan competing in only two grand prix races thus far this season. Instead of redemption, we have seen frustration, which perhaps is what brings us to today’s news, if you can call it that.

Lin Jarvis Explains Yamaha’s New Social Media Policy

03/29/2013 @ 5:12 pm, by David Emmett10 COMMENTS

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There was much consternation ahead of the Jerez MotoGP test, when it emerged that the Factory Yamaha MotoGP team had imposed a new social media policy. Given that Yamaha has perhaps the strongest presence on social media of all MotoGP teams, fans feared that the access they had been given would be restricted.

Apart from riders Valentino Rossi and Jorge Lorenzo, Yamaha also has Alex Briggs, mechanic to Valentino Rossi, Ramon Forcada, crew chief to Jorge Lorenzo, and Wilco Zeelenberg, team manager to Jorge Lorenzo on their payroll, all three popular figures on Twitter.

At the official launch of Yamaha’s 2013 MotoGP campaign, we spoke to Yamaha Racing Managing Director Lin Jarvis to ask about the policy, and try to clear up any confusion surrounding the situation. Our first question was naturally, did Yamaha indeed have a new social media policy?

Don’t Call It a Bromance: Pedrosa on Marquez on Pedrosa

03/27/2013 @ 3:10 pm, by Jensen Beeler14 COMMENTS

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I don’t know who sold HRC and the Repsol Honda on their aggressive social media strategy, but it is winning over our hearts and minds. It seems it was only last year that we bemoaning the un-dynamic duo of Dani Pedrosa and Marc Marquez, two riders through either their shyness (Pedrosa) or PR whitewashing (Marquez) were about as lovable to the global MotoGP audience as metal flakes in an oil change.

At that same time of course, we were being entertained by the online banter between Yamaha’s mechanics and riders, who were adding to the on-track spectacle with their off-the-track banter, insights, and analysis. What a difference a year makes though, because Yamaha Racing has reportedly clamped down on its members taking to social media, and HRC is looking more and more like a social media genius.

Latest from Repsol’s media pool is a video that pits young-gun Marquez against old-hat Pedrosa. The two Spaniards give their thoughts on each other, and…gasp…come across as the human beings that paddock insiders knew existed all along. Between Pedrosa’s late-season surge last year, and his smiling and laughing personality here, you can’t help but root for the Honda rider. The rapture is near my motorcycling brethren.

Motorcycle Racing vs. Social Media: How Dorna Could Turn Losing the Battle into Winning the War

03/11/2013 @ 10:23 am, by David Emmett12 COMMENTS

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When the news that Dorna would be taking over World Superbikes broke, there was a wave of outrage among fans, expressing the fear that the Spanish company would set about destroying the series they had grown to love.

So far, Dorna has been careful not to get involved in debates about the technical regulations which seem to be so close to fans’ hearts, its only criteria so far appearing to be a demand that bikes should cost 250,000 euros for an entire season.

Yet it has already make one move which has a serious negative impact on the series: it is clamping down on video footage from inside the paddock.

There was some consternation – and there is still some confusion – about the situation at the first round of WSBK at Phillip Island at the end of February. Where previously, teams and journalists had been free to shoot various videos inside the paddock, there were mixed signals coming from Dorna management, with some people told there was an outright and immediate ban, with threats of serious consequences should it be ignored, while others were saying that they had heard nothing on the subject.

That Dorna is determined to reduce the amount of free material on YouTube became immediately clear after the race weekend was over: in previous years, brief, two-minute race summaries would appear on the official World Superbike Youtube channel after every weekend. After the first race of 2013, only the post-race interviews were posted on the site. It is a long-standing Dorna policy to try to strictly control what ends up on YouTube and what doesn’t. It is its most serious mistake, and one which could end up badly damaging the sport unless it is changed very soon.

Following Fillmore – A Web Series

02/21/2013 @ 12:52 pm, by Jensen Beeler5 COMMENTS

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It is good to see the AMA Pro Road Racing paddock getting some love this month, the series desperately needs it. With more than a few video projects going on in the AMA, fans should have a bevy of good media to consume this year, even with all the shenanigans going on with TV rights this year.

Our latest attention turns to a new web series, Following Fillmore, which as the name implies, follows KTM factory rider Chris Fillmore as he trains with the Bostrom Brothers, gets some chalk-talk from Jason Pridmore, and hits on Cal Crutchlow, among other things.

Coming to a YouTube channel near you starting March 7th, if the show is anything like the trailer, we should be in for a real treat…especially the ladies, who tell me “Chris is so dreamy” all…the…time. The trailer is after the jump, enjoy.

Audi e-bike Wörthersee – More than an Electric Bicycle

05/17/2012 @ 5:57 pm, by Jensen Beeler6 COMMENTS

We have already shown you Julien Dupont playing around on the Audi e-bike Wörthersee, but now we have got some more details about the German brand’s electric bicycle. Designed to be a fun and sporty urban two-wheeler, the Audi e-bike Wörthersee resides somewhere between the growing electric motorcycle trend and a moped, but boasts some impressive technology no matter what segment you think it hails from.

At the heart of the electric drivetrain is a synchronous permanent magnet motor that puts out 3 hp, and a 48-volt .53 kWh lithium-ion battery pack. With the whole cycle weighing 46 lbs (21 kg), the package is heavy by bicycling standards, though very light in practical application. Charging in 2.5 hours off European electricity, the pack itself being detachable from the e-bike for charging (presumably allowing for pack swapping).

While electric bike/mopeds are nothing new, the Audi e-bike Wörthersee certainly brings a level of build and spec to the space that has never been seen before, but the real secret sauce is the electronics package the German automaker has included with its design, and how it has adapted the two-wheeler to fit our daily lifestyles.