XXX: Team Kawasaki SRC Ninja ZX-10R World Race Bike

I know we have mentioned before our love for endurance racing machines. The FIM Endurance World Championship just doesn’t get nearly enough play to soothe our appetite. It is the last international motorcycle racing series that has a proper tire war; it has strong factory involvement that can see a number of brands winning on any given weekend; and it is also the only true “team sport” in motorcycle racing. What’s not to like, right? Leading the pack so far this season is Team Kawasaki SRC, which won the season-opener at Le Mans, with riders Greg Leblanc, Matthieu Lagrive, and Fabian Foret at the helm. Team Kawasaki SRC has always been one of the stronger teams in the Endurance World Championship, and this year it looks like thing could finally come together for “Team Verte”.

The SnoPed is An Evil Villain’s Snowbike

Summer is right around the corner for those of us in the Northern Hemisphere, so the obviously appropriate time to talk about a snowbike is now, right? What the SnoPed lacks in seasonal appropriateness, it absolutely makes up for in super-villain stature, as the modern-looking snowbike looks like it rolled (is that the right verb?) off the set of a Hollywood spy movie. The brainchild of American designer Joey Ruiter, SnoPed features a 90cc engine (out of a Chrysler Sno-runner) underneath its sculpted body, which isn’t exactly going to blow your socks off when knee-deep in the powpow, but is enough to scurry down a groomed cross-country trail. Ruiter’s project with the SnoPed is really a design exercise and a good excuse to play dress-up. We take it as such, at least.

The Next, Next Big Thing in Motorcycles: Action Cameras

I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales. So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain. The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles.

Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

BMW Motorrad Q1 2016 Sales Up 7.7%

04/11/2016 @ 1:29 pm, by Jensen Beeler2 COMMENTS

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BMW Motorrad says that its first-quarter 2016 motorcycles sales are the best start to its motorcycle season, ever for the German manufacturer. To this point, in the first three months of the year, BMW sold 33,788 bikes to customers, up from last year’s mark of 31,370 units.

That 2,418 unit increase comes to a 7.7% growth in Q1 for BMW Motorrad, over the equivalent period from last year. The bulk of those sales came in March, with 16,465 units delivered to customers.

The news is a continuation of BMW’s sales growth, and the German brand has been a testament to what motorcycle OEMs can achieve purely with large-displacement machines, though that will begin to change for the marque.

What the Motorcycle Industry Can Learn from Video Games

03/28/2016 @ 2:43 pm, by Jensen Beeler42 COMMENTS

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For many, video games might just seem like a good way to waste an hour. But you should take note, as video games are roughly a $100 billion industry worldwide.

With that much money on the line, the gaming industry has had to evolve much more rapidly than our two-wheeled world, with video game companies not only looking for the latest trends and technologies, but also needing to be keenly more aware of their consumers’ traits and desires.

Because of this, the video game industry has made some interesting progress on understanding its users, and catering to their wants and needs.

One of these frameworks has always struck me as being highly salient to the motorcycle industry (among others), and since I finally bought my first gaming console a few weeks ago, the idea has come back to me as something we should talk about here on Asphalt & Rubber.

BMW Motorrad Made Close to €2 Billion in 2015

03/09/2016 @ 5:16 pm, by Jensen Beeler23 COMMENTS

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BMW Motorrad and KTM are two European motorcycle brands growing at an expeditious rate. KTM has eclipsed BMW in terms of motorcycle sales, with 180,801 KTM and Husqvarna motorcycles sold in 2015, compared to BMW’s 136,963.

That is a 32% unit sales advantage for KTM, which has brought the Austrians roughly €1.02 billion in revenue.

While that’s an impressive figure, it is BMW Motorrad that will be laughing all the way to the bank, as the BMW Group has disclosed that its motorcycle sales generated almost double the figure, with €1.99 billion in total sales for 2015.

Ducati North America Has Record Sales Year in 2015

02/01/2016 @ 12:01 pm, by Jensen Beeler1 COMMENT

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Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%).

The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015.

Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler.

Crunching the Numbers of BMW’s Record Sales Year

01/22/2016 @ 3:55 am, by Jensen Beeler20 COMMENTS

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BMW Motorrad set another record year of sales in 2015, seemingly along with all the European motorcycle manufacturers (Husqvarna, Ducati, & KTM). BMW quotes that 136,963 motorcycles and maxi-scooters were sold last year, and thankfully the Bavarian brand is fairly forthright with its sales data.

This allows us to make some interesting points of observation about BMW Motorrad, the most potent of which is the brand’s success in the sport bike market, which accounts for 16% of all BMW motorcycles sold last year.

Equally interesting is the fact that BMW’s boxer-engine machines, the R-Series, accounts for over half of BMW Motorrad’s sales (see the chart above) – a strong signal to the power of BMW’s iconic past.

Husqvarna Has Another Year of Record Sales

01/20/2016 @ 1:52 pm, by Jensen Beeler6 COMMENTS

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In case you missed it, KTM as a company is doing extremely well, selling over 180,000 units last year. KTM the company now has two brand of motorcycles under its roof though: its namesake, and then also the Swedish brand of Husqvarna.

The latest report from Mattighofen suggests that the sales success of KTM isn’t due solely to the KTM brand, and that Husqvarna had a very strong 2015 as well.

As such, Husqvarna is reporting that it sold 21,513 units in 2015, an increase of 31% over last year’s figure of 16,337. This means that 2015 was another record for Husqvarna, the best in the company’s 112 year history.

KTM Made Over €1 Billion in Revenue in 2015

01/18/2016 @ 4:35 pm, by Jensen Beeler12 COMMENTS

KTM

To put it succinctly, KTM is crushing it. In 2015, the Austrian company posted another banner year, which is nothing terribly new from a European motorcycle brand; but in just a few five short years, KTM has addd over 100,000 motorcycles to its volume of production.

As such, the Austrians sold 180,801 KTM and Husqvarna motorcycles in 2015, making €1.02 billion in the process. This is a 14% increase over KTM’s sales in 2014, a 18% increase in revenue, and a 26% in income (€95 million, EBIT).

This also makes 2015 the first time that KTM has exceeded a billion euros in revenue, and the fifth year in a row that KTM sales have increased.

According to KTM, this makes them the fastest growing motorcycle company in the world.

Ducati Sold 54,800 Bikes in 2015 – Another Record

01/14/2016 @ 6:24 pm, by Jensen Beeler5 COMMENTS

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As expected from earlier sales reports, Ducati Motor Holding is posting a banner year for 2015. The Italian motorcycle maker says that it sold 54,800 bikes last year, a 9,683 unit (+22%) increase over the number of bikes sold in 2014.

Helping break the 50,000 units barrier, the Ducati Scrambler line accounted for virtually all of Ducati’s sales growth in 2015, with over 16,000 Scrambler models sold worldwide. As we have reported before, this paints an interesting picture of what is going on behind Borgo Panigale’s walls.

“The record sales of 2015 are the result of our company’s courage and skill,” said Claudio Domenicali, CEO of Ducati Motor Holding.

“Ducati closes 2015 with record volumes and also a substantial growth of 22% over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler, which immediately won global acclaim with over 16,000 sales worldwide.”

Pro Italia Online Sold to AMS Ducati Dallas

01/12/2016 @ 12:21 pm, by Jensen Beeler3 COMMENTS

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Though the announcement is only going public today, Pro Italia Online was sold to AMS Ducati at the end of last year, on December 31, 2015.

The news is a big deal in the world of Ducatisti, as Pro Italia’s online store is one of the largest online retailers for Ducati parts in the United States.

Therefore, its movement from one top Ducati dealership (Pro Italia in Glendale, CA) to another (AMS Ducati in Dallas, TX) is tectonic shift in the retail power found in Ducati’s online landscape.

BMW Motorrad Sold 136,963 Motorcycles in 2015

01/11/2016 @ 11:04 am, by Jensen Beeler1 COMMENT

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After hearing of the sales growth from BMW Motorrad USA for 2015, we speculated that we would soon here from the German marque on its yearly results internationally, and it seems we were right.

As such, BMW Motorrad is happy to report its fifth consecutive all-time best sales year, with 2015 seeing 136,963 motorcycles and maxi-scooters sold by the German brand. That figure is an impressive 10.9% gain over the sales from 2014, and BMW shows no signs of slowing down.