Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

For Sale: One Italian Motorcycle Company – Slightly Used

02/18/2011 @ 2:16 pm, by Jensen Beeler10 COMMENTS

Moto Morini’s bankruptcy has been going painfully slow, but it’s all about to come to a head, as the Italian company will be put up on the auction block April 13th. The Super-Saver Moto Morini package includes all the appropriate intellectual property, assets, and equipment (sans motorcycles, which are being sold separately) for the cool sum of €5.5 million. Should no one want the whole kit ‘n kaboodle, a cheaper price of €2.6 million will be set for the production complex with two years use included. These prices are of course the auction’s guide prices.

Moto Morini Opening Again…Sorta Not Really

01/19/2011 @ 12:27 pm, by Jensen Beeler5 COMMENTS

Don’t get too excited Moto Morini fans, the Italian brand isn’t making a comeback from the dead as of yet. However Piero Aicardi, Moto Morini’s receiver (the person in charge of handling the company’s affairs during the liquidation/bankruptcy process), wants to re-open the Bologna factory to assemble 45 bikes that are apparently sitting in parts at the factory.

With 16 Scamblers and 29 Granpasso’s capable of being built, Aicardi foresees that Moto Morini could open temporarily to build the 45 bikes, which would sell for €6,300 – €7,100 ($8,500 – $9,600), and use the proceeds to pay off some of Moto Morini’s debts.

Get a Moto Morini on the Cheap [UPDATED]

07/12/2010 @ 6:43 am, by Jensen Beeler7 COMMENTS

UPDATE: Moto Morini’s liquidator has now announced that all the available units have been sold.

As the dust continues to settle around Moto Morini, the Italian marque sees an expiration date looming in its future. Pushing its final days into September of this year, as the company looks for a new potential buyer, assets of this motorcycling misadventure continue to be sold. While many were upset at Moto Morini closing its doors, the good news is that the company has an ample stock of bikes, which it is now selling for severely discounted prices.

The Death of Moto Morini – Acquisition Deal Falls Through as Garelli/Berlusconi Walk Away

06/14/2010 @ 12:26 pm, by Jensen Beeler14 COMMENTS

We were hoping to hear something definitive about the Moto Morini acquisition early this week, and the news arrived right on schedule…but just not what we thought we’d hear. Unable to reach an agreement with the trade unions, Paolo Berlusconi’s company, New Garelli, which was created specifically for the takeover of Moto Morini, has backed out of the acquisition of the historic Italian brand.

In their statement, New Garelli cites the company’s inability to reach a mutual agreement with the labor unions as it’s main reason for backing out of the deal. With no other buyers in the mix, and the trade unions seemingly an immovable object, Moto Morini seems destined for the dead pool. Find the company’s statement after the jump.

Moto Morini Purchase Almost Complete

06/09/2010 @ 8:28 am, by Jensen Beeler3 COMMENTS

After getting his first offer to purchase Moto Morini rejected by the local unions, Paolo Berlusconi looks to have overcome the setback, and could finalize the purchase of the other Bologna brand by as early as next week. This news comes after provincial administrators called an emergency meeting, which resulted in some concession by Berlusconi.

At the center of the controversy is the number of workers Berlusconi will keep on at the Bologna-based plant. According to reports, this number has been increased from 20 to 26, out of total of 57 workers who worked at the plant before it entered into receivership. This concession does not come without consequences though.

Unions Put the Kibosh on Moto Morini Acquisition

05/18/2010 @ 2:18 pm, by Jensen Beeler11 COMMENTS

You have to love labor unions sometimes. Faced with the prospect of being completely out of work, the labor union negotiators have rejected a proposal from Paolo Berlusconi that would save Moto Morini from going completely out of business. Of course us Americans can relate to this plight, as we just recently watched the UAW try to pull the same tactic while the US automotive industry crumbled around them. The blocked agreement is obviously bad news for Moto Morini, but Berlesconi is likely not done pursuing the troubled Italian manufacturer.

Oberdan Bezzi’s Second-Take on a Bimota/Moto Morini – MMB2 FighterMotard

04/21/2010 @ 5:04 pm, by Jensen Beeler1 COMMENT

Just a couple days after Oberdan Bezzi inked this incarnation of a Bimota MMB1 (Bimota Moto Morini), he brings us this drawing of a streetfighter/hypermotard version of his imaginative cross-pollination of the two Italian brands. The drawing of course looks great, but we have our same criticism from his previous render…it looks more of the same.

We were pretty tough on Bezzi for his prior design, and the problem is we take these drawings as compared to each other, whereas in the real world there would be only one iteration of these designs, which no doubt would look fantastic on its own. We especially appreciate how Obiboi has channeled Bimota’s genius in the frame design. So with that, we still hope for a change of inspiration from the Italian designer, but we’d gladly welcome any of these bikes in the A&R garage.

Obiboi Does a Bimota Moto Morini MMB-1

04/19/2010 @ 2:27 pm, by Jensen Beeler2 COMMENTS

Topically Moto Morini has been in the news lately with its rumored saving from the dustbin by Paolo Berlusconi, and as such Oberdan Bezzi has inked another sketch that sees the Italian manufacturer linking up with Bimota to create the MMB1, the first Moto Morini powered Bimota motorcycle. The pairing seems a bit odd, as Moto Morini isn’t exactly known for its amazing motor design, although we are a sucker for a good v-twin here at A&R. Additionally, Bezzi’s design reminds of sketches of his that we’ve seen before, surely in his imaginary world Bimota would find a new vein of motorcycle design to explore Moto Morini with?

Moto Morini Saved From Bankruptcy? – Paolo Berlusconi Makes €2.9 Million Offer

04/13/2010 @ 1:58 pm, by Jensen Beeler1 COMMENT

Quirky Italian motorcycle manufacturer Moto Morini has reportedly been saved from the chopping block by Paolo Berlusconi. If that names rings a bell, it should because Berlusconi is the brother to Italy’s Prime Minister, and owns Garelli scooters. The Italian businessman has also been recently linked to acquiring MV Agusta, which if both transactions go through could see Berlusconi owning the parts of a formidable Italian motorcycle company. Berlusconi has reportedly made a €2.9 million offer for Moto Morini which includes the company name, infrastructure, and rights to past and future product lines.

Reports of Moto Morini’s Death Appear to Be Un-True

12/09/2009 @ 9:23 am, by Jensen Beeler9 COMMENTS

After we posted yesterday that Moto Morini had shut down its production line, amid the Italian company’s financial problems, other publications began covering the company’s complete closure. This caught the folks at Moto Morini off-guard, who while on an extended day-off, insist they are still keeping the production line functioning, if admittedly at a significantly reduced capacity.