Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Casey Stoner Leads MotoGP Testing at Sepang

02/22/2011 @ 12:14 pm, by Jensen BeelerComments Off

Casey Stoner set the pace today at MotoGP’s second off-season test at Sepang. The Australian, and the rest of the four factory Honda riders, proved to be very impressive on the Malaysian track, as the 2011 Honda RC212V seems to be hitting its stride just before the season opener in Qatar in a few weeks.

The Honda riders don’t have things all sewn up though, as the Yamaha of Jorge Lorenzo was looking very fast, as were Americans Ben Spies and Colin Edwards. Earlier in the day, nine-time World Champion Valentino Rossi even cracked into the Top 5 on the standings, and despite finishing the day just over a second behind Stoner, the Italian was upbeat about the team’s progress and his physical condition.

Photo of the Week: It’s Called Marlboro Ducati for a Reason

01/24/2011 @ 8:52 am, by Scott Jones1 COMMENT

Editor’s note: Scott Jones will graciously be running a weekly series of his best photos from the AMA, WSBK, and MotoGP racing events here on Asphalt & Rubber. For more of his work, you can catch him at ScottJones.net.

Besides the Rossi-Ducati situation, how Casey Stoner will fare with HRC’s 2011 bike is on everyone’s mind, not least of all Jorge Lorenzo’s, who was just quoted as saying Stoner, not Rossi, would be his main competition in 2011. Stoner’s rookie MotoGP season showed flashes of brilliance, ruined repeatedly by a Michelin front tire that was not up to the demands Stoner placed on it.

Back on a Honda, Stoner will have the magnificent Bridgestone front tire without the Ducati’s temperament to manage at every corner, plus several years’ experience and a world title in his pocket since that rookie season. Given what Stoner got out of the Ducati, he should be very dangerous indeed on HRC’s final 800cc bike.”

Traffic.

09/19/2010 @ 1:03 am, by Jensen Beeler1 COMMENT

Photo: Courtesy of Bridgestone Corporation © 2010 All Rights Reserved

Valentino Rossi Goes to Ducati – Officially Official

08/15/2010 @ 5:59 am, by Jensen Beeler16 COMMENTS

The worst kept secret in the paddock is finally official, thus completing what MotoGP fans (especially Italians) have been waiting for: Valentino Rossi signing with Ducati Corse. The nine-time World Champion and Italian celebrity is finally paired up with Italy’s most iconic motorcycling brand for the 2011 season, an action that has been the subject of intrigue not only for the better part of this season, but for years inside MotoGP.

Announcing their partnership today, Rossi and Ducati have their work cut out for them in taking-on impressive up-start Jorge Lorenzo and the formidable Yamaha YZR-M1. Press releases from Ducati & Fiat-Yamaha after the jump, along with a quote from Valentino himself.

V-Day Will Be Sunday after the Race

08/12/2010 @ 4:50 pm, by Jensen Beeler2 COMMENTS

Asked when he would announce his move to Ducati his future plans during the pre-race press conference today, Valentino Rossi confirmed that he would make an announcement after Sunday’s Czech GP race. The next few days will probably be the longest ever to occur in Italy, but we all must wait a little longer for the the arrival of V-Day, and to know what we already know.

Valentino Rossi Signs Two-Year Contract with Ducati

07/09/2010 @ 3:30 pm, by Jensen Beeler62 COMMENTS

UPDATE 3: Ducati has officially announced signing Valentino Rossi.

UPDATE 2: Ducati Motor Holdings CEO Gabriele del Torchio has confirmed that Valentino Rossi will race with Ducati in 2011.

UPDATE: Ducati & Yamaha have made a gentlemen’s agreement to delay the announcement of Rossi’s move until after Laguna Seca, in exchange for letting the Italian test the Desmosedici GP10 at the Valencian Round.

Let’s avoid the the “scoops”, “exclusives”, and “OMG’s”, and just say that Asphalt & Rubber has received word from a trusted source that Valentino Rossi has signed a two-year agreement with Ducati, that’s set to be announced on Monday…and boom goes the dynamite (sorry, we couldn’t resist). The Rossi/Ducati fantasy has been put forth for years, with the fervor on the subject reaching its pinnacle this season, as Ducati reportedly wafted a €15 million salary (almost double Yamaha’s offer) in front of the nine-time World Champion.

Likely less to do with money, and more about prestige and priority, the announcement comes on the heels of Casey Stoner’s exodus from the Ducati team, as the Australian has jumped ship back to HRC, in what is to be some sort of multinational threesome with energy drinks involved. Ok Italy, it’s almost time to change the sheets, this wet dream is nearly a reality. Stay tuned for Monday.

BREAKING: Stoner Officially Leaving Ducati at the End of the Season – HRC Announcement Imminent

07/09/2010 @ 2:01 am, by Jensen Beeler2 COMMENTS

UPDATE: HRC has announced that they have signed Casey Stoner for the 2011 season, and that he will likely ride with both Dani Pedrosa and Andrea Dovizioso.

Now officially official, Ducati has officially announced what we’ve known for months: that the Australian rider would be leaving the Marlboro Ducati team at the end of the 2010 season.

The relationship was first marred last season when Stoner came under a mysterious illness (too mysterious for some commentators), missed a number of races, and since then has been seemingly the bond between Stoner and Ducati has been unsalvageable. Compounded by poor results so far this season, rumors intensified as links between the Australian and HRC became evident.

While Stoner has not mentioned where he will ride for the 2011 season, an announcement about his move to Repsol Honda is expected later today.

Silly Season: Ducati Offers Rossi €15 Million & Benefits – Yamaha Reduces Salary to €9 Million

06/24/2010 @ 2:36 pm, by Jensen Beeler17 COMMENTS

The Italian press is buzzing about the latest silly season info regarding Valentino Rossi, and where he will be racing next year. According to Corriere dello Sport, Ducati has upped their offer to Rossi to €15 million and has included provisions that would allow the Italian to race later with either Ferrari F1 or Fiat Rally teams once he’s finished with motorcycle racing.

Now…you’d expect Yamaha to up its ante on the nine-time World Champion, right? Not quite. Instead Yamaha has reduced Valentino’s Rossi contract price from the €14 million they current pay him each year to €9 million. More on the reasoning behind that after the jump.

Stoner’s Mechanics Given Notice

06/21/2010 @ 9:06 am, by Jensen Beeler1 COMMENT

GPweek.com is reporting that Casey Stoner’s mechanics in the Marlboro Ducati garage have been warned “that they may have to seek new employment for next season.” If true, this is a strong indication that Ducati does not expect the Australian GP Champion to return to the Italian team for the 2011 season. While many sources are quick to make the link that this means Rossi is inbound to the Ducati team, we’re still hesitant to subscribe to that faulty logic.

Stoner “Has Already Decided to Go” to Honda

05/25/2010 @ 2:05 pm, by Jensen Beeler6 COMMENTS

Crash.net is reporting that Casey Stoner has already made his mind up to leave Ducati, according to a high-ranking Marlboro Ducati team member. While rumors were rife a couple weeks ago that Stoner had signed a deal to ride with HRC in the upcoming season, parties were quick to correct that nothing had been signed, and this was still rumor. Rumor it might be, but the skinny in the MotoGP paddock is that Stoner has basically come to terms with riding with Honda in 2011, with the contract ready to go, but still sans signatures.