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Harley-Davidson has released its Q2 2021 earnings report, and the results are a bit mixed for the American brand. Compared to 2020’s numbers, Harley-Davidson is showing some unsurprising gains.

As such, the North American market is up 43% compared to last year, while worldwide results bounced to a 24% gain over 2020’s figures.

The story is the same for the first six months of sales for the Bar & Shield brand, with North America up 38% compared to last year, and worldwide sales getting an 18% increase.

All of this is to be expected, of course, not only because sales were down across the board in 2020, but also because the motorcycle industry is booming in 2021. In this regard, the bar of measurement for the Bar & Shield brand is rather low.

Everyone knew that the coronavirus outbreak was going to be hard on sales for the motorcycle industry, but no one was certain on how big of an impact the global lockdown would be…until now.

The first shoe to drop, Harley-Davidson has released its first quarter report for 2020, and the numbers are not good.

The report shows that Harley-Davidson motorcycle unit sales in the USA are down 15.5% (22,732 units sold) compared to this time last year, with international sales taking an even bigger hit, to the tune of a 20.7% drop (16,707 units sold).

This means a total unit sales decline of 17.7% for Harley-Davidson worldwide, with 40,439 units sold around the world in the first three months of 2020, down from the 49,151 units sold last year during the same time period.

Another sales quarter, and another report of dwindling sales from Harley-Davidson. The details of the news are the same as well, as sales in the United States continue to disappear, while sales abroad improve modestly.

As such, Harley-Davidson is reporting a 13.3% sales drop on motorcycle retail sales in the United States (36,220 units), with international sales up 2.6% (23,006 units), both compared to Q3 2017. This means that Harley-Davidson’s total sales are down 7.8% for Q3 2018, with 59,226 units sold.

Comparatively, the relative market for Harley-Davidson (bikes 601cc or more in displacement) were down in sales for Q3 2018, to the tune of 9.8% – though we should note that the Bar & Shield brand accounts for roughly half of this relevant market.

The end of 2017 is here, which means that we will start to see the results from the year’s sales cycle (don’t expect good news).

As such, one of the first companies to report in is Triumph, which shouldn’t be too surprising, considering that the British brand closes its books at the end of June (it’s actually surprising that Triumph waited so long in reporting these numbers).

From July 1, 2016 to June 30 2017, Triumph Motorcycles sold 63,404 motorcycles to its dealerships making £498.5 million in revenue in the process. From that, Triumph was able to make £24.7 million, before taxes.

These numbers mean that Triumph has seen a 12.7% increase in unit sales to dealerships over the past financial period. It also means that on the money side, Triumph has seen increases of 22% (revenue) and 48% (income, pre-tax), which isn’t too shabby.

BMW Motorrad and KTM are two European motorcycle brands growing at an expeditious rate. KTM has eclipsed BMW in terms of motorcycle sales, with 180,801 KTM and Husqvarna motorcycles sold in 2015, compared to BMW’s 136,963.

That is a 32% unit sales advantage for KTM, which has brought the Austrians roughly €1.02 billion in revenue.

While that’s an impressive figure, it is BMW Motorrad that will be laughing all the way to the bank, as the BMW Group has disclosed that its motorcycle sales generated almost double the figure, with €1.99 billion in total sales for 2015.

Yamaha Motor USA is seeing a resurgence in its motorcycle market, with Yamaha posting a healthy 28% sales increase in the North American market, for the first-half of 2015.

The sales boost comes due to the release of the Yamaha YZF-R1, and likely aided by the Yamaha FJ-09, and Yamaha FZ-07 – all of which debuted to rave reviews from the moto-press.

Overall, Yamaha’s motorcycle business is seeing good growth, up another 14% in the European markets (boosted by the MT-09 Tracer), for a total increase of 7.6% in revenue (¥36.8 billion) across all markets.

2014 is another banner year for KTM, as the Austrian brand set another all-time sales record, selling 158,760 to customers last year. That figure solidifies KTM’s position as the largest European brand, beating out BMW yet again, though Team Orange got a lot of help from its Indian operations with minority partner Bajaj.

This sales figure includes sales from Husqvarna, so a little cheating is going on, but Husky’s contribution to KTM’s 28.2% sales growth is marginal at best. With that boost in sales, KTM is also reporting a 20.7% increase in revenue (€864.6 million), taking home €75 million (EBIT).

BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well.

Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.

The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

Honda appears to be the only Japanese OEM making headway in 2012, as Yamaha has reported its sales figures for Q1 2012, and the tuning fork brand is down slightly worldwide, despite being up significantly in North America. Selling 1.599 million units worldwide in the first three months of the year, Yamaha is down 5.3% when compared to the 1.689 million units it sold last year during the same time period.

With most of the lost sales occurring in the Asian markets, Yamaha is blaming the currency exchange and the flooding in Thailand for their effects on its first quarter global sales. However on a smaller front, Yamaha can at least thank the rebounding economy in North America, as domestically the company is up 25% for Q1 2012 — as insignificant to its core business as the North American markets may be.

The untold story of the global economic collapse, Honda was on a worrisome three-year downward spiral during the recession. Posting sales of 453,000, 320,000, & 189,000 powersport units in 2008, 2009, and 2010 respectively, Honda’s 2011 fiscal year sales figure of 200,000 units posts a 8.1% gain for the Japanese company, and a new healthier trajectory.

Helping the company turn that corner, Honda has reported that its Q1 2012 (Q4 2011 fiscal) sales were up 39% over last year’s figures. Selling 53,000 powersports models in the last three months, Honda is projecting that its 2012 fiscal year will see 255,000 units in North American.