Yamaha Motor USA is seeing a resurgence in its motorcycle market, with Yamaha posting a healthy 28% sales increase in the North American market, for the first-half of 2015.
Overall, Yamaha’s motorcycle business is seeing good growth, up another 14% in the European markets (boosted by the MT-09 Tracer), for a total increase of 7.6% in revenue (¥36.8 billion) across all markets.
Most importantly, Yamaha saw an increase to the bottom line for its motorcycle business, with operating income tipping ¥18.6 billion, and 65.8% increase over last year’s figures for the same time period.
2015 is looking like the year that Yamaha’s motorcycle business returns to profitability, which is certainly good news for the marque, and also a telling reminder of how brutal the recession was for the Japanese motorcycle manufacturers.
For motorcycle enthusiasts, this is doubly good news, as the rebirth of the motorcycle industry likely means that brands like Yamaha will continue to pick-up their business, developing and releasing more new models.