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Harley-Davidson Sales Take Another Drop – Q2 Down 3.6%

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The American motorcycle industry continues to soften, as Harley-Davidson has reported its Q2 2018 sales were down 6.4% in the United States.

That loss translated into a noticeable drop in Harley-Davidson’s total sales, which were down 3.6% for Q2, though it should be noted that international sales were in fact up, 0.7% over the same time period.

This translates into 46,490 Harley-Davidson motorcycles sold in the USA for Q2, with 78,428 bikes sold in total around the world. For the first half of the year though, sales results for Harley-Davidson are looking even worse.







For the first six months of 2018, Harley-Davidson sold 129,514 motorcycles worldwide, of which 75,799 were sold in the United States. This equates to a 5.1% drop in sales globally, with an 8.7% drop in USA sales for the first six months of 2018.

On the money side of things, these decreases in domestic and international sales have translated into a decrease in Harley-Davidson’s bottom line.

Revenue is down, both for Q2 (4%) and the first six-months of the year (0.5%). Income is down too, a whooping 23.3% for Q2 and 24.9% for the first-half of the year.







Harley-Davidson Retail Motorcycle Sales:

  Q2 2018 First Six Months 2018
  2018 2017 Change 2018 2017 Change
U.S. 46,490 49,668 (6.4)% 75,799 82,984 (8.7)%
EMEA 17,844 17,230 3.6% 28,706 27,397 4.8%
Asia Pacific 7,718 8,308 (7.1)% 14,047 15,171 (7.4)%
Latin America 2,569 2,355 9.1% 5,075 4,697 8.0%
Canada 3,807 3,827 (0.5)% 5,887 6,188 (4.9)%
International Total 31,938 31,720 0.7% 53,715 53,453 0.5%
Worldwide Total 78,428 81,388 (3.6)% 129,514 136,437 (5.1)%

Source: Harley-Davidson







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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