Harley-Davidson Sales Take Another Drop – Q2 Down 3.6%

The American motorcycle industry continues to soften, as Harley-Davidson has reported its Q2 2018 sales were down 6.4% in the United States.

That loss translated into a noticeable drop in Harley-Davidson’s total sales, which were down 3.6% for Q2, though it should be noted that international sales were in fact up, 0.7% over the same time period.

This translates into 46,490 Harley-Davidson motorcycles sold in the USA for Q2, with 78,428 bikes sold in total around the world. For the first half of the year though, sales results for Harley-Davidson are looking even worse.

For the first six months of 2018, Harley-Davidson sold 129,514 motorcycles worldwide, of which 75,799 were sold in the United States. This equates to a 5.1% drop in sales globally, with an 8.7% drop in USA sales for the first six months of 2018.

On the money side of things, these decreases in domestic and international sales have translated into a decrease in Harley-Davidson’s bottom line.

Revenue is down, both for Q2 (4%) and the first six-months of the year (0.5%). Income is down too, a whooping 23.3% for Q2 and 24.9% for the first-half of the year.

Harley-Davidson Retail Motorcycle Sales:

Source: Harley-Davidson