The American motorcycle industry continues to soften, as Harley-Davidson has reported its Q2 2018 sales were down 6.4% in the United States.

That loss translated into a noticeable drop in Harley-Davidson’s total sales, which were down 3.6% for Q2, though it should be noted that international sales were in fact up, 0.7% over the same time period.

This translates into 46,490 Harley-Davidson motorcycles sold in the USA for Q2, with 78,428 bikes sold in total around the world. For the first half of the year though, sales results for Harley-Davidson are looking even worse.

For the first six months of 2018, Harley-Davidson sold 129,514 motorcycles worldwide, of which 75,799 were sold in the United States. This equates to a 5.1% drop in sales globally, with an 8.7% drop in USA sales for the first six months of 2018.

On the money side of things, these decreases in domestic and international sales have translated into a decrease in Harley-Davidson’s bottom line.

Revenue is down, both for Q2 (4%) and the first six-months of the year (0.5%). Income is down too, a whooping 23.3% for Q2 and 24.9% for the first-half of the year.

Harley-Davidson Retail Motorcycle Sales:

  Q2 2018 First Six Months 2018
  2018 2017 Change 2018 2017 Change
U.S. 46,490 49,668 (6.4)% 75,799 82,984 (8.7)%
EMEA 17,844 17,230 3.6% 28,706 27,397 4.8%
Asia Pacific 7,718 8,308 (7.1)% 14,047 15,171 (7.4)%
Latin America 2,569 2,355 9.1% 5,075 4,697 8.0%
Canada 3,807 3,827 (0.5)% 5,887 6,188 (4.9)%
International Total 31,938 31,720 0.7% 53,715 53,453 0.5%
Worldwide Total 78,428 81,388 (3.6)% 129,514 136,437 (5.1)%

Source: Harley-Davidson