Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

A Shameless Opportunity to Talk About Mad Max: Fury Road

07/28/2014 @ 3:14 pm, by Jensen Beeler26 COMMENTS

A Shameless Opportunity to Talk About Mad Max: Fury Road Tom Hardy Mad Max Fury Road motorcycle photo 635x292

Apparently there’s a new Mad Max reboot coming out, and it looks awesome. I have nothing really to say beyond that, and will argue a tenuous link to our usual content on Asphalt & Rubber because motorcycles are one of the best ways to survive the onslaught Imperator Furisoa (Charlize Theron) in George Miller’s post-apocolyptic imagination.

It’s interesting to think about Hollywood’s inclusion of motorcycles in collapse-of-civilization scenarios though. Is it because two-wheeled transportation is the best way to get around when roads no longer exist, much in the same way that Riders for Health uses motorcycles to effectively get medical aid to remote locations?

Or, is it some subliminal message that Hollywood feeds off of (and thus also helps create) that tells us society has truly fallen apart if we are riding motorcycles…much like how a movie character’s act of smoking a cigarette was used to heighten his/hers cool or mysterious persona?

I don’t know the answer to those question, but it keeps me up at night. I am the Nightrider. I’m a fuel injected suicide machine. I am the rocker, I am the roller, I am the out-of-controller!

Get Excited for “On Any Sunday, The Next Chapter”

05/13/2014 @ 12:56 am, by Jensen Beeler14 COMMENTS

Get Excited for On Any Sunday, The Next Chapter on any sunday the next chapter 635x423

I have had to zip my lips for far too long about this project, but A&R can finally tell you about On Any Sunday, The Next Chapter - the sequel to the famous documentary of a similar name.

A project by Dana Brown, the son of Bruce Brown, the man who filmed the original On Any Sunday, this next installment follows a variety of amateur and professional racers and enthusiasts, from a broad-spectrum of two-wheeled disciplines.

Fund This Documentary: “It’s Something Inside”

02/24/2014 @ 3:13 pm, by Jensen Beeler10 COMMENTS

Last month, our friend John Shofner (you may have seen some of his work on A&R already) sent us a link to a project he was working on, and we couldn’t wait for it to become a reality.

So finally, we can talk about the full-length documentary, It’s Something Inside, that Shofner Films hopes to produce, which will tell the story behind America’s two-wheeled petrol racing culture.

To help raise the $400,000 that the It’s Something Inside project will need to produce the film, John has turned to the crowd-sourcing platform of Kickstarter.

If funded (your contributions only get collected if John meets his fundraising goal), and once completed, Shofner Films will then pitch the film to various film festivals, with the hope of ultimately getting a theater or TV deal for the film.

As you can tell from the trailer above, and the stills after the jump, John has a great photographic eye; and his previous work, including a documentary of the karting scene, shows his immense talent in storytelling as well.

We are pretty pumped to see this project go forward, and if you are too, we hope you will contribute some money towards his Kickstarter fund. Count us in for a couple bucks John!

Yamaha Riding Academy and the Story of Hidenobu Toh

11/17/2013 @ 1:00 pm, by Jensen Beeler1 COMMENT

Yamaha Riding Academy and the Story of Hidenobu Toh Hidenobu Toh yamaha riding academy 635x397

You may remember the well-done short film that Yamaha Racing put together recently about Kazutoshi Seki, the man behind the electronics of Valentino Rossi’s MotoGP race bike, and how great of a job Yamaha did in portraying someone in the MotoGP paddock that you likely have never heard of, but whose contributions are so vital to what happens on the race track every weekend.

Well today we bring you an earlier installment of Yamaha’s “Moving You” series, from which that video came from, and which instead focuses on the Yamaha Riding Academy (YRA) and its Chief Instructor Hidenobu “Concorde” Toh.

A film about the work that Yamaha does beyond just selling motorcycles, it highlights the fact that YRA primarily deals with police forces around the world, and that Toh-san is responsible for teaching the motorcycle officers both basic and advanced riding techniques, which will serve them in the line of duty, and could make the difference between life and death.

As the video explains, this is a high-stakes training effort, as many of the countries involved use officers on motorcycles for their most dangerous assignments. In that regard, Toh-san and his instructors are tasked with giving these officers the tools they need to not only perform their jobs, but to also come home safe from assignment.

Like its MotoGP counterpart, it is well-told story that focuses on the work of one individual, and how that person contributes to a larger effort. It also happens to be a great eleven-minute distraction from your weekend, which we think you will enjoy.

Trailer: Why We Ride

10/23/2013 @ 4:22 pm, by Jensen Beeler6 COMMENTS

Trailer: Why We Ride why we ride 635x423

Though the trailer to Why We Ride has been around for some time now, we have been getting emails about the two-wheeled documentary ever since its limited screening at the AIMExpo in Orlando, Florida. Encompassing every form of the motorcycling lifestyle, all accounts we have heard about the film say its a feel-good movie with a positive message about motorcycles. Think of it as a recruitment film for future motorcyclists.

Screenings of Why We Ride are limited though, with the movie set to debut in New York and Los Angeles, and with future screenings being held in the Southern California area. Hopefully the Why We Ride team can add other locales to the list. If they want to have a screening in San Francisco, Asphalt & Rubber is down to help with that. The trailer is after the jump. Enjoy!

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Video: Road Warriors 2012

02/13/2013 @ 5:06 pm, by Jensen Beeler14 COMMENTS

Video: Road Warriors 2012 road warriors ama documentary 635x357

Self-described as an “all access behind the scenes with the fastest riders in America,” Road Warriors is a documentary that follows five riders in the AMA Pro Road Racing Championship over the 2012 season: Josh Hayes, Danny Eslick, Melissa Paris, Elena Myers, and Austin Dehaven.

In a series that desperately needs to promote the sport and the riders within it, Road Warriors looks to be a much needed shot in the arm for AMA Pro Racing. We hope the full-length documentary is just as good as the trailer, and that it helps generate some buzz for the 2013 season. Check it out after the jump, and be sure to follow the film’s Facebook page.

Grand Prix Racer – A Documentary on the Manx GP

01/29/2013 @ 1:42 pm, by Jensen Beeler2 COMMENTS

<em>Grand Prix Racer</em> A Documentary on the Manx GP manx grand prix logo 635x400

If you haven’t seen TT3D: Closer to the Edge, the documentary about the Isle of Man TT, then you owe it to yourself to beg, borrow, or steal a copy for your viewing pleasure (we enjoyed it greatly at our viewing at the Isle of Man). A follow-up to that venerable film (no, not this), from the Isle of Man comes Grand Prix Racer, a documentary that covers that other race over the Snaefell Mountain Course: the Manx Grand Prix.

Originally a race for amateurs that was designed to help introduce them to the TT, the Manx GP runs on the same 37 mile course as the TT and uses the same time trial format. Building its regulations to cater to older machinery, the Manx Grand Prix has just recently gone through a brand and format restructuring to make it more of a “Classic TT” event, helping differentiate the autumn race from its summer counterpart.

The restructuring is surely due to the hope by the Isle of Man government to make the Manx Grand Prix as much of a headline and destination event for motorcycle enthusiasts as the TT, and to aid in that effort the island nation has, followed-up the progress made by TT3D by producing Grand Prix Racer.

With a one-hour version of the film set to air on Britain’s ITV4 network on Tuesday, February 5th at 8pm, the film will also be made available to international broadcasters (cross your fingers America). A DVD of the film will be available March 4th. Check the trailer out after the jump.

This Isn’t a Motorcycle Commercial, But It Should Be

02/08/2012 @ 11:41 am, by Jensen Beeler52 COMMENTS

This Isnt a Motorcycle Commercial, But It Should Be joy ride nikon film 635x449

For the uninitiated readers of Asphalt & Rubber, I have an axe to grind with the way OEMs market our sport, lifestyle, and culture. For an industry that centers so heavily around the idea of personal freedoms and individuality, the way motorcycle brands engage motorcyclists is appalling.

Often creating cheap one-dimensional campaigns that feed into the most base stereotypes available, it is rare to find any sort of marketing campaign that touches on the nerves of why we ride motorcycles. We’ve seen the car. We know it exists. And yet, we choose to ride motorcycles. Think about it.

If what is after the jump costs 10x what a normal cheap YouTube flick from (insert OEM here), then I’ll take 10x less marketing material from any motorcycle manufacturer if what I do end up seeing looks this good, and actually has this much substance. Like the Escapism short we debuted by friend Barry Munsterteiger, this film Joy Ride by Sandro has the same level of quality and storytelling we need to publish in the industry.

For bonus points, it shows that motorcyclists are real people with depth and character; and for ultra-bonus points, the star of the film is some guy named Mark Miller.The only thing that I hate about this video? It was made to promote a new digital SLR camera, not a motorcycle. Wake up people.

Trailer: Quick – Now We Get It…Sorta

01/27/2012 @ 11:44 am, by Jensen Beeler23 COMMENTS

Trailer: Quick   Now We Get It...Sorta Quick movie poster 635x910

Back in May of last year, we brought you the trailer for the Korean movie Quick (allegedly set to be released under the name Fast in the United States). Other than featuring a BMW S1000RR, we had no idea what was going on in the original trailer, though we certainly were intrigued. Thankfully, an updated trailer has been released that actually unfurls the plot line a little bit more for us, and we can get an idea about what the Quick, Fast, but not Fastest, movie thing is about.

Already out in South Korea and Japan, Quick will debut in Singapore next week on February 2nd, however there is no date for the US market premiere at this time (sad trombone). Could a foreign film supplant such masterpieces as Biker Boyz and Torque as the definitive motorcycle action movie of our time? We don’t know, and only time will tell. Can someone send us a copy of this though? Thanks for the tip Rick!

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Video: “Solus” by Lossa Engineering

08/08/2011 @ 2:12 pm, by Jensen Beeler7 COMMENTS

Video: Solus by Lossa Engineering Lossa Engineering Yamaha SR500 warehouse 635x362

After we brought you Barry Munsterteiger’s “Escapism” short, we got an email from Jay LoRossa at Lossa Engineering, sharing with us his company’s “Solus” film, which also takes us back to the original question as to why we ride motorcycles, and begs an answer to our postulation as to why OEM promotional videos are not this well done. Featuring Lossa Engineering’s Yamaha SR500 Café Racer, “Solus” is a movie about a man who finds the only moments of solitude in the busy city occur at night.

Riding alone on the streets of Los Angeles, which would normally be pack and busy during the day, there is that same message here that when you are on a motorcycle, you are alone with yourself, the bike, and the moment. The video is well shot, and tells a story that we think any motorcyclist can relate to about riding. It probably helps as well that Jay’s work is drool-worthy, and his custom SR500 sounds great over Beethoven’s 7th symphony. Watch it after the jump.