A project by Dana Brown, the son of Bruce Brown, the man who filmed the original On Any Sunday, this next installment follows a variety of amateur and professional racers and enthusiasts, from a broad-spectrum of two-wheeled disciplines.
So finally, we can talk about the full-length documentary, It’s Something Inside, that Shofner Films hopes to produce, which will tell the story behind America’s two-wheeled petrol racing culture.
To help raise the $400,000 that the It’s Something Inside project will need to produce the film, John has turned to the crowd-sourcing platform of Kickstarter.
If funded (your contributions only get collected if John meets his fundraising goal), and once completed, Shofner Films will then pitch the film to various film festivals, with the hope of ultimately getting a theater or TV deal for the film.
As you can tell from the trailer above, and the stills after the jump, John has a great photographic eye; and his previous work, including a documentary of the karting scene, shows his immense talent in storytelling as well.
We are pretty pumped to see this project go forward, and if you are too, we hope you will contribute some money towards his Kickstarter fund. Count us in for a couple bucks John!
You may remember the well-done short film that Yamaha Racing put together recently about Kazutoshi Seki, the man behind the electronics of Valentino Rossi’s MotoGP race bike, and how great of a job Yamaha did in portraying someone in the MotoGP paddock that you likely have never heard of, but whose contributions are so vital to what happens on the race track every weekend.
Well today we bring you an earlier installment of Yamaha’s “Moving You” series, from which that video came from, and which instead focuses on the Yamaha Riding Academy (YRA) and its Chief Instructor Hidenobu “Concorde” Toh.
A film about the work that Yamaha does beyond just selling motorcycles, it highlights the fact that YRA primarily deals with police forces around the world, and that Toh-san is responsible for teaching the motorcycle officers both basic and advanced riding techniques, which will serve them in the line of duty, and could make the difference between life and death.
As the video explains, this is a high-stakes training effort, as many of the countries involved use officers on motorcycles for their most dangerous assignments. In that regard, Toh-san and his instructors are tasked with giving these officers the tools they need to not only perform their jobs, but to also come home safe from assignment.
Like its MotoGP counterpart, it is well-told story that focuses on the work of one individual, and how that person contributes to a larger effort. It also happens to be a great eleven-minute distraction from your weekend, which we think you will enjoy.
Though the trailer to Why We Ride has been around for some time now, we have been getting emails about the two-wheeled documentary ever since its limited screening at the AIMExpo in Orlando, Florida. Encompassing every form of the motorcycling lifestyle, all accounts we have heard about the film say its a feel-good movie with a positive message about motorcycles. Think of it as a recruitment film for future motorcyclists.
Screenings of Why We Ride are limited though, with the movie set to debut in New York and Los Angeles, and with future screenings being held in the Southern California area. Hopefully the Why We Ride team can add other locales to the list. If they want to have a screening in San Francisco, Asphalt & Rubber is down to help with that. The trailer is after the jump. Enjoy!
Self-described as an “all access behind the scenes with the fastest riders in America,” Road Warriors is a documentary that follows five riders in the AMA Pro Road Racing Championship over the 2012 season: Josh Hayes, Danny Eslick, Melissa Paris, Elena Myers, and Austin Dehaven.
In a series that desperately needs to promote the sport and the riders within it, Road Warriors looks to be a much needed shot in the arm for AMA Pro Racing. We hope the full-length documentary is just as good as the trailer, and that it helps generate some buzz for the 2013 season. Check it out after the jump, and be sure to follow the film’s Facebook page.
If you haven’t seen TT3D: Closer to the Edge, the documentary about the Isle of Man TT, then you owe it to yourself to beg, borrow, or steal a copy for your viewing pleasure (we enjoyed it greatly at our viewing at the Isle of Man). A follow-up to that venerable film (no, not this), from the Isle of Man comes Grand Prix Racer, a documentary that covers that other race over the Snaefell Mountain Course: the Manx Grand Prix.
Originally a race for amateurs that was designed to help introduce them to the TT, the Manx GP runs on the same 37 mile course as the TT and uses the same time trial format. Building its regulations to cater to older machinery, the Manx Grand Prix has just recently gone through a brand and format restructuring to make it more of a “Classic TT” event, helping differentiate the autumn race from its summer counterpart.
The restructuring is surely due to the hope by the Isle of Man government to make the Manx Grand Prix as much of a headline and destination event for motorcycle enthusiasts as the TT, and to aid in that effort the island nation has, followed-up the progress made by TT3D by producing Grand Prix Racer.
With a one-hour version of the film set to air on Britain’s ITV4 network on Tuesday, February 5th at 8pm, the film will also be made available to international broadcasters (cross your fingers America). A DVD of the film will be available March 4th. Check the trailer out after the jump.
For the uninitiated readers of Asphalt & Rubber, I have an axe to grind with the way OEMs market our sport, lifestyle, and culture. For an industry that centers so heavily around the idea of personal freedoms and individuality, the way motorcycle brands engage motorcyclists is appalling.
Often creating cheap one-dimensional campaigns that feed into the most base stereotypes available, it is rare to find any sort of marketing campaign that touches on the nerves of why we ride motorcycles. We’ve seen the car. We know it exists. And yet, we choose to ride motorcycles. Think about it.
If what is after the jump costs 10x what a normal cheap YouTube flick from (insert OEM here), then I’ll take 10x less marketing material from any motorcycle manufacturer if what I do end up seeing looks this good, and actually has this much substance. Like the Escapism short we debuted by friend Barry Munsterteiger, this film Joy Ride by Sandro has the same level of quality and storytelling we need to publish in the industry.
For bonus points, it shows that motorcyclists are real people with depth and character; and for ultra-bonus points, the star of the film is some guy named Mark Miller.The only thing that I hate about this video? It was made to promote a new digital SLR camera, not a motorcycle. Wake up people.
Back in May of last year, we brought you the trailer for the Korean movie Quick (allegedly set to be released under the name Fast in the United States). Other than featuring a BMW S1000RR, we had no idea what was going on in the original trailer, though we certainly were intrigued. Thankfully, an updated trailer has been released that actually unfurls the plot line a little bit more for us, and we can get an idea about what the Quick, Fast, but not Fastest, movie thing is about.
Already out in South Korea and Japan, Quick will debut in Singapore next week on February 2nd, however there is no date for the US market premiere at this time (sad trombone). Could a foreign film supplant such masterpieces as Biker Boyz and Torque as the definitive motorcycle action movie of our time? We don’t know, and only time will tell. Can someone send us a copy of this though? Thanks for the tip Rick!
After we brought you Barry Munsterteiger’s “Escapism” short, we got an email from Jay LoRossa at Lossa Engineering, sharing with us his company’s “Solus” film, which also takes us back to the original question as to why we ride motorcycles, and begs an answer to our postulation as to why OEM promotional videos are not this well done. Featuring Lossa Engineering’s Yamaha SR500 Café Racer, “Solus” is a movie about a man who finds the only moments of solitude in the busy city occur at night.
Riding alone on the streets of Los Angeles, which would normally be pack and busy during the day, there is that same message here that when you are on a motorcycle, you are alone with yourself, the bike, and the moment. The video is well shot, and tells a story that we think any motorcyclist can relate to about riding. It probably helps as well that Jay’s work is drool-worthy, and his custom SR500 sounds great over Beethoven’s 7th symphony. Watch it after the jump.
If I didn’t already know that this video was made by some guys in their spare time, I could have sworn that this short film was one of the better efforts by Ducati or Dainese (or anyone in motorcycling for that matter) at some cool videography. The brainchild of Barry Munsterteiger, this short video is the work product of several A/V industry professionals who just wanted to mess around with some cameras, a bike, and the open road on their days off from working for the man. Shot around the San Francisco Bay Area, astute eyes will see scenes from San Francisco, Altamont Pass, the Pacific Coast Highway, and other Nor Cal staples.
When you consider how much time, money, and effort went into Ducati’s Diavel ad spot, and the product that came out of that production, it sort of baffles your mind about what’s going on in the motorcycle industry (at least they didn’t hire “a publication of record” to produce it for them). There’s clearly a need in the market for better motorcycle videos, and there’s clearly a market of talented videographers out there to fill the need, Oh, did we mention Barry is looking for a job?