A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Why Can’t All Motorcycle Videos Be Shot This Well?

08/04/2011 @ 12:03 pm, by Jensen Beeler24 COMMENTS

If I didn’t already know that this video was made by some guys in their spare time, I could have sworn that this short film was one of the better efforts by Ducati or Dainese (or anyone in motorcycling for that matter) at some cool videography. The brainchild of Barry Munsterteiger, this short video is the work product of several A/V industry professionals who just wanted to mess around with some cameras, a bike, and the open road on their days off from working for the man. Shot around the San Francisco Bay Area, astute eyes will see scenes from San Francisco, Altamont Pass, the Pacific Coast Highway, and other Nor Cal staples.

When you consider how much time, money, and effort went into Ducati’s Diavel ad spot, and the product that came out of that production, it sort of baffles your mind about what’s going on in the motorcycle industry (at least they didn’t hire “a publication of record” to produce it for them). There’s clearly a need in the market for better motorcycle videos, and there’s clearly a market of talented videographers out there to fill the need, Oh, did we mention Barry is looking for a job?

Source: Vimeo

Comment:

  1. frod says:

    one word…WOW….this vid hit home…every time I go for a ride in the twistiest in CT I always play a song in my head that some how it synchs with the sound of my bike and the road, this video did just that for me: progressive music + sweet roads + OK bike (would’ve been a better vid with the S1000RR) = :-D

  2. kyle says:

    At 1:04 what is that view from?? the helmet?? if so what is it?? because i want that!!!!! really i do. leave a comment and let me know what thats all about.

  3. Marc F says:

    Fact – Barry is a certified badass.

  4. MikeD says:

    Ah Yes…the so much talked about Motorcycle Nirvana…haven’t been able yet to xperience such a Bliss on my “ALL ROADS ARE FLAT AND STRAIGHT” neck of the woods (South FL).

  5. MikeD says:

    P.S: Video is C00L.

  6. Alexontwowheels says:

    Amen brother, that’s solid videography! And good free pub for D and D. Only one problem, oh no he’s breaking the speed limit!!!

  7. luke says:

    a HUD in a helmet would be a pretty trick piece of tech. To be honest I’m surprised it’s not already done. More eyes on the road rather than the dash seems like a good idea. and some bike brands could just finally give up on trying (but failing) to make a readable dash display :)

  8. the simple reason why motorcycle videos done by motorcycle manufacturers aren’t as good as this one: the majority of marketing execs for motorcycle manufactures are NOT enthusiasts.

  9. barry munsterteiger says:

    Thanks Jensen. I completely agree about the rant. I didn’t want this to be a “stoppie-wheelie-stoppie-wheelie-burnout-annoying techno-logo-buybuybuy” vid. The group working on the project were all passionate about the project and wanted to take the “hobby” to the next level.

  10. John Magnum says:

    yep thats it, thats why i ride and dont feel the need to own a car.
    Traffic, parking, being at one with a machine and to escape reality.

    Its almost like an erotic dream sequence though without waking up with pre cum in your boxers.
    sorry, my best description as to how much i was moved…………

  11. JP Canton says:

    As an ex- motorcycle marketing type, I can speak to a few of these comments: The all-wheelie-stoppie-powerslide videos are awesome, and they DO generate interest. (don’t lie- we all love watching them) Barry’s video here is the untouched opposite end of the spectrum- real life- and that is where his creative shines. The premium brand combo (Ducati/Dianese) also makes it click, it wouldn’t have the same dreaming qualities with Honda/Joe Rocket (no brand criticism intended- there is a Honda in my garage right now!)

    Now for the rant: Clelland hit it on the head: even if the marketeers are passionate riders with great ideas, the execs and the lawyers will squash all the fun. When is the last time you saw a proper hooligan video (especially off the race track) from an OEM? KTM is the only one I can think of, surrounding the Duke and the original RC8 launch a few years back- props to them for that. Lawyers 1, Consumer 0. Red Bull should be the case study here- action sells product…

    On the flipside, the marketing personas are too scared to present normal real riders in real life, as Barry did here. They think they HAVE to do something “extra” or “unusual” to sell the “dream” of riding their new bikes. This middle ground is where they will fail and look fake. The OEM version of this video would have a fat chick on the back of the bike, (lets make it real!) or more likely for obvious reasons a supermodel with an open face helmet and her rack sticking out (guys buy bikes to pull chicks right?). Or even worse, some euro-trash plot that has nothing to do with riding at all.

    Enough ranting for now- that is my 1.4 Euro cents…

  12. hoyt says:

    The other end of the spectrum (wheelie, stoppie nausea) generates interest for a large section of that demographic but I wouldn’t say “we [motorcyclists] all LOVE watching them”, especially as profiling becomes more entrenched by non-riding public and johnny law.

    This video is excellent and I like the music (please let us know the artist & song).

    If used as a corporate ad less music should be used and more cycle sounds. No sound would be best at times to accompany the spot on lighting they captured. In the rhythmic zone of riding when everything is smooth, sometimes you don’t hear anything

  13. What JP says is wise and true. There are days where I want to mass email the following link to the motorcycle industry:

    http://tinyurl.com/43baano

  14. First off, thanks to Barry for creating this piece and sharing it with us. You have captured the essence of motorcycling and delivered it beautifully. Secondly, thanks to Jensen for shedding light on it via A&R.

    Give me a shout any time to discuss the possibility of working together in the future.

    Jensen, if you wouldn’t mind passing along my email address to Barry, I would appreciate it.

    - Arrick

  15. PD says:

    This is the kind of video that would inspire more people to get into motorcycling.

    The last – and only – time that I saw any kind of a commercial/video of similar inspirational capability was when Yamaha had a spot with either an R1 or and R6, an early generation, possibly the first.

    All other OEM commercials, not that there are that many (at least in the U.S.), have been utter shit. The incompetence is actually quite astounding.

  16. sunstroke says:

    Why can’t all motorcycle vids be shot this well? b/c motorcycle companies are terrible marketers who hire bad ad agencies. They don’t understand why their customers ride or what makes motorcycling great. Manufacturers try to push various buttons in a person’s brain so that they feel compelled to make a purchase, but manufacturers don’t really care if the product delivers. Failure was tolerable b/c booming Western economies and loose credit have made selling motorcycles easy. Even Harley (one of the most valuable brands in the US) are a one trick pony who can’t figure out how to attract different demographics.

    Barry is a passionate enthusiast with a brain, not a marketing shill. Barry emphasizes escapism, and shows how sportbikes can be enjoyed even at a casual pace. Escapism is one of dozens of utility concepts that manufacturers ignore or under-emphasize when they work on their ad campaigns. Since, motorcycles are superfluous luxury goods, manufacturers don’t have the luxury of missing the mark when it comes to communicating with customers.

    If OEMs want to sell more bikes, they will find enthusiasts like Barry, and hire them as consultants. Leveraging enthusiasts for product development might not be a bad idea either. Continuation of the current marketing and product development procedures is only going to prolong mediocre sales.

  17. [Recommend] Why Can’t All Motorcycle Videos Be Shot This Well?: If I didn’t already know that this video was mad… http://bit.ly/pcFfLk

  18. Sp33dwagon says:

    Excellent video and a great sense of speed that is hard to accomplish. Love the heads up display and I would certianly buy one! It’s up there with the coolness factor of the new kawasaki “blood transfusion” video albeit with a far smaller budget I’m sure.

  19. Craig says:

    Ah yeah the Sacramento Delta…Isleton Bridge, methinks I see thee at 1:10.

  20. duxbros says:

    Superb vid! Love the beginning where the tagged door rolls up and the Duc motors out leaving the Ferrari Maranello parked! And yes, I hope some OEMs see this and get a clue. Pulling a tablecloth out from under a set table is a neat trick but this video is what it’s all about.
    @kyle: If you are asking about location, in Marin County CA there are roads/landscapes like that all over– Lucas Valley Road between Highway 101 and Nicasio, Highway 1 between Stinson Beach and Bodega Bay, Point Reyes Petaluma Road, Nicasio Valley Road, etc. My guess would be Nicasio Valley Road near the reservoir.

  21. BBQdog says:

    “don’t lie- we all love watching them”

    No, I don’t, I am bored with them.

  22. DustyMoto says:

    Leaving the Ferrari on the right and the 6.6L 70′s Trans Am on the left in the garage. Love your video. More please!

  23. Nice vid http://t.co/bkYnOa4 (cc @HellForLeather )