For the uninitiated readers of Asphalt & Rubber, I have an axe to grind with the way OEMs market our sport, lifestyle, and culture. For an industry that centers so heavily around the idea of personal freedoms and individuality, the way motorcycle brands engage motorcyclists is appalling.

Often creating cheap one-dimensional campaigns that feed into the most base stereotypes available, it is rare to find any sort of marketing campaign that touches on the nerves of why we ride motorcycles. We’ve seen the car. We know it exists. And yet, we choose to ride motorcycles. Think about it.

If what is after the jump costs 10x what a normal cheap YouTube flick from (insert OEM here), then I’ll take 10x less marketing material from any motorcycle manufacturer if what I do end up seeing looks this good, and actually has this much substance. Like the Escapism short we debuted by friend Barry Munsterteiger, this film Joy Ride by Sandro has the same level of quality and storytelling we need to publish in the industry.

For bonus points, it shows that motorcyclists are real people with depth and character; and for ultra-bonus points, the star of the film is some guy named Mark Miller.The only thing that I hate about this video? It was made to promote a new digital SLR camera, not a motorcycle. Wake up people.

Behind-the-scenes of Joy Ride:

Source: Vimeo via Bikes in the Fast Lane

  • wow.

  • John Magnum

    Seriously what the fuck…………..
    The makers of this film….slop, need to have their forehead(s) paddled with a big fat rubber dick!
    All for a CAMERA……
    The product should have been used to accentuate a theme without all the hero squid / Japanese anime like bullshit.
    Escapism was touching and portrayed a real sense of why i dont need two extra wheels and 4 empty seats in my life, all in spunky HD.
    2 stars…..

  • Not sure why but as soon as I saw him check the picture as he picked up his keys I knew this was going to end with a baby being born (and i am at work so I watched it muted).

    They could have totally thrown a different end credit there and made it a commercial, no problem.

    “The BMW S1000RR. For all life’s moments, and the space between them.”

  • Halfie 30

    While the though behind this was deep, the digital camera made it too clean. Still well thought out though. Just needs more grit.

  • Me

    Very reminiscent for the K1200r advert from a few years ago

  • Frod

    I liked it not just because is a replica of my S1 but for the message I got from it….can’t sleep, can’t stop the bad memories coming back but when I ride my S1K everything is forgotten and now I’m an spectator of what’s go around me.

  • Westward

    Excellent footage, but not sure what the story was about…

    But here is one interpretation:

    Man is awaken by his pager (only doctors, government agent’s use). Jumps on a BMW bike, (now you know it’s a Doctor). Rides though all the seedy and shady parts of town (stereotypically filled with minorities). Arrives at hospital, delivers baby into the world, to a latino couple. Leaves and rides to the ocean for a period of reflection.

    Thinks to himself, “all I’m doing is adding misery to the world…”

    Absolutely great display of the cameras ability, and the awesome look of the BMW 1000R, still not sure what the story conveys…

  • Shane

    The Ducati ad in Tron Legacy is pretty good.

  • FPak


    My take on it is that his kid sister has been missing for a long time, probably lost to a world of drugs and prostitution and he’s been searching for her.

    The (fast) bike means he has just enough time to do another loop through the shady parts of the neighborhood with the hopes that he just might find her, before he goes into surgery…

  • MikeD

    +1@ John Magnum and Westward.

  • AndrewF

    Hmm… your write-up had me expecting something amazing, but I was disappointed by the clip. Sure, it was shot well, but the story? Depth? Not feeding stereotypes? You’ve got to be kidding. Some doctor douchebag gets a call so he jumps on his toy and takes a long way to the emergency because hey – the toy is expensive and shiny and this is just birth, she waited 9 months already so what’s the hurry – right? … great story indeed.

  • jae p

    Beautifully shot piece of art, and tremendous that it was all shot from a DSLR! As a physician who also rides, sometimes over the speed limit on my R1, this piece really resonates with my soul. Don’t know why it is a complaint that the film doesn’t handhold us through the storyline. The writer, director actually gives us the benefit of the doubt that we aren’t imbeciles with out the faculties to interpret the film for ourselves.

  • irksome

    Hmm… black biker gang, pimps, whores and homeless and the white guy (the only doctor at the hospital who can deliver a baby?) rides like an idiot through the city to save the day?

    Nice camera, nice glass. But what about this film didn’t suck?

  • cornish

    Great little film, not sure why anyone would be bothered by it. A little drama, a cool bike riding through the urban jungle…what’s the prob? Go back to work.

  • SiafaAlvin

    I agree with Shane. Tron: Legacy, for all of its shortcomings, created one helluva unintentional Sport Classic ad – though Jensen might argue that it’s fairly one-dimensional. I got the same chills from that opening scene that I did in parts of this short film; conveying a sense of isolation, bike and his rider, despite being in a dense urban location, a little danger, a little sexiness…”easily-accessible adventure.”

    That said, the plot needed work – so in a way I’m glad this isn’t about marketing motorcycles. The setting is definitely a good start, though. For those of us who don’t necessarily care about or have access to open mountain/country/desert roads, or biker gang culture, or racing, I think a bike ad like this would turn more heads.

    In the end, TV ads are for the world of cars. The only advert that (American) motorcycling needs is progressive design, good performance, and a positive bike culture.

  • phs

    looks like Bostrom behind the helmet.

  • Shawn

    Personally, I didn’t see anything realistic or positive about it at all. I’m supposed to believe that an OB-GYN rides a blacked out superbike through the city like a teenage jackass just to deliver a baby (which is something that the nurses can do just fine)? Cutting corners like he’s qualifying for pole? Dodging between cars in the middle of the night with 6 inches to spare? Riding in exactly the way that casts such a negative light on all motorcyclists? And this is supposed to be a DOCTOR?

    So it was shot with a DSLR camera. Big deal. It still makes motorcyclists – especially ones riding at night – look like risk taking, hormone riddled idiots.


  • MikeD

    Shawn says:

    Personally, I didn’t see anything realistic or positive about it at all. I’m supposed to believe that an OB-GYN rides a blacked out superbike through the city like a teenage jackass just to deliver a baby ?

    ROTFLMAO. Priceless.

  • Dman

    What a bunch of sorry posts. Clearly tonight the snatch-ass league of transgender octogenarians confused with, came here and crapped all over a great short film and showed the world how little of it they’ve actually seen through their bitter eyes.

  • PD

    Terribly impressed with the D800. Everything else, pretty much worthless nonsense.

    Well, I guess Nikon accomplished what it needed to…

  • Sean in Oz

    Mark Miller discusses his ‘role’ in the film in this episode of MotoPod:
    (hope i got the right link)

  • Beary


    Mwa ha ha ha nicely put… I thought as an advertising piece it worked, cause you don’t know it’s an ad, and it has great riding action. And I’m still thinking about it. Yes it’s cliche’d, but so what ? So are the predicatable replies of the right-on-cue haters. YAWN.

  • Dawg

    Prefer this short. Shows the buzz of a night ride in the city.

  • Damo

    Holy crap there is some polarizing views on this.

  • Zinc

    The bike is mentioned in the credits…so it is a motorcycle commercial.

    The BMW is higher on my wishlist than the Nikon anyways…

    Great vid though…nice to see the gear in the BTS vid as well.

    “Malkovich Butterflies” by the same photog was good too.

  • JACRider

    Amazing production. Content/story? How to make enemies and influence friends… negatively.

    Since the 1970’s, the MIC does a yearly survey in the US. Part of that is asking non-riders what their attitude is towards motorcycles. The industry knows to expand the market, they can’t rely on merely recruiting the children of riders. They need to attract/convert non-riders. The results from non-riders attitudes is reported as having remained steady over many surveys. From the 2008 survey, the latest figures I could find free online:

    Positive attitude-25%
    Neutral attitude- 33%

    While not specifically mentioned, the 42% remainder we are left to assume have a negative attitude towards motorcycles. What a surprise…NOT!

    So 75% of the general population either dislikes us or doesn’t much care.

    Explain to me how a video like this can put motorcyclists in a more favourable light with the 75%. No wonder politicians and lobbyists wanting to appear like they are “doing something” find motorcycling such an easy target. These negative/neutral attitudes result in anti-motorcycle legislation/enforcement, increased insurance premiums and other systemic disincentives for new riders.

    The BMW execs who OK’d using S1000’s for this need to give their heads a shake. Long term, this ad does nothing to promote motorcycling beyond the extreme hooligan sliver of the market.

    I’m not a “hater”, I love this sport and am dismayed at how it is being incrementally legislated and expensed out of the mainstream. 30 years ago, I also thought little about how too-loud pipes and extremely aggressive street riding was viewed by the general public, in corporate/lobbyist boardrooms and by legislators/police.

    Meeting “the nicest people” may not be “bad-ass cool”, but it laid the groundwork for a couple generations of new riders from non-riding backgrounds that re-built a failing industry. The only way this ad will alter non-rider attitudes is to move them from the positive to the negative, or at best to the neutral. It will NOT expand the positive.

    Let alone among “average” riders.

  • gebeme

    Forget the high speed hooligan riding, the really irresponsible thing in this movie is leaving a candle burning when you go to bed!

    I am surprised the candle industry approved using their product in this movie. Recent surveys already show that 2 out of the 3 people surveyd are indifferent towards candles. This film surely won’t help win over any new converts.

    Way to make all of us responsible law-abiding candle users look bad.

  • JACRider

    Gee, the “hehe, it’s just good fun” response. Again.

    This video and others like it were originally seriously posted as “this is how to advertise motorcycles”. If those statistics didn’t reflect the real world, there would be more than 5% or so of the US public riding bikes.

    But if we are to “lighten” the mood…

    I think your comments would be more appropriate on candlewaxandmatchlovers dot com , not here. Widespread candle use diverts disposable income which could be spent on motorcycle sales.

    Since by your figures, 66% of the general public do not have positive attitudes towards candles, all candles should be legislated out of existence. Think of the child on the rider’s keyfob who obviously died in a candle-related fire. No other child, particularly the newborn in the video, should ever face such dire risks.

    Snuff out candles today! Write your Congressman! Join MACC… Mothers Against Careless Candles

  • DareN

    Well, he is not riding to the ocean – we do not have one on Chicago….

  • hoyt

    @JACRider –

    Good points. The hipsters who think otherwise haven’t been profiled yet and received tickets for doing nothing but riding. A good % of them don’t even have a bike because the one they want costs too much insurance for someone < 25.

    A big picture-counter point to JACRider's accurate points could be that N.American culture needs to lighten up with motorcycling. The squid behavior is in, part, response to the general public's negative attitude towards bikes. Accept bikes more, and the dork behavior will reduce.

    European and eastern cultures have the squids too, but since motorcycling is much more widely accepted, the squids look more like fools – "..what are you trying to prove?"

  • MikeD

    Dman says: February 8, 2012 at 10:12 PM

    What a bunch of sorry posts. Clearly tonight the snatch-ass league of transgender octogenarians confused with, came here and crapped all over a great short film and showed the world how little of it they’ve actually seen through their bitter eyes.

    Why u have to go & xpose a brother like that ? (O_O) ROTFLMAO (^_^)

  • JACRider

    Getting the North American public to “lighten up” on bikes will require a major shift in those commonly held negative attitudes. Moving much of the 42% negative and 33% neutral to swell the 25% positive, let alone convert any to actual riders is a tall order. The motorcycle industry realizes this and so studiously avoids highlighting the negatives, from squids, to bike gangs, to crashing. Unfortunately, the resulting bike media/ads are so vanilla-plain to have no measurable impact on the public and bore existing riders to tears.

    Current rider media perceptions may not be all that important in implementing the changes, we’ll ride anyway. I’m sure in the 1960’s American/British brand riders, mfr’s/dealers, their advertising dep’ts and established motorcycle journalism/media thought “You meet the nicest people” campaign was a stupid idea too. No drama, no flash, advertising things that weren’t “real bikes”. Deja vu on scooters and e-bikes eh?

    But to this day, say “you meet the nicest people” in a non-rider setting and almost anyone over the age of 40 will complete the sentence correctly. Even if they are part of the 75%.

    But the residual effects of “you meet” can only do so much, especially when the NA public regularly sees and hears riders behaving badly. A handful of squids racing/wheeling down the highway or a bunch of intimidating-looking bearded/black leather types open-pipe-thundering along city streets creates negative “impressions” (in the advertising sense) by the hundreds, if not thousands. Repeat all over the continent for decades. Toss in ads like this and the Nissan bike-eater car, TV shows like the Sons of Anarchy and endless sensational biker gang headlines. Result? 75% of the general public have personal and media reinforcement of entrenched negative/”don’t care” attitudes towards motorcycles.

    So maybe the motorcycle media can start by no longer promoting/rating as “cool” videos/ads which glorify, or at a minimum perpetuate, the most anti-social negative motorcycle stereotypes.

  • GeddyT

    On the DSLR video front, nothing right now beats the Panny GH2 for bang/$.

    That out of the way, I have a few questions now for those that think a film featuring irresponsible riding will hurt motorcycle sales:

    What do you ride? How many horsepower above an incredibly useful 50hp does this bike of yours put to the ground?

    I ask these questions because some here are worried about the image of a company that sells a bike with lights, mirrors, and a license plate that puts 193hp to the ground on some dynos fresh of the sales floor. Do you not think BMW (or any other manufacturer of the bikes we love) has weighed the pros and cons of public opinion before they even went and MADE a bike that completely ridiculous for street use!?

    Maybe it’s the beers, maybe it’s the conversation I had earlier today with coworkers about all of the completely stupid close calls I’ve gotten myself into on two wheels that were, in retrospect, completely self-inflicted, but I’m starting to have a change of heart over this whole subject: “Oh, but it’s okay when I did these things; I’m a ‘responsible‘ rider!” I realize now reading these comments just how hypocritical I’ve been.

    Realistically, I’m going to lay it out here like this: there are nice, affordable bikes out there that are perfectly usable in a “responsible” way that make well under 100 horses. How many of the commenters here own one? Probably not many. Most probably own the same >110hp missiles that have zero added value other than the ability to do exactly the things portrayed in this film–if you’re not dragging a knee and blasting to high triple digit speeds, it’s just a waste. So I have to assume that anyone that has any kind of sporty bike must have it because they want the ability to shred the rules of the road at their “expert” discretion. But these other hooligans are just making us all look bad…

    And I’m not even trying to criticize anyone here. Just pointing out that we’ve probably all been there, done that. Which brings me to positive or negative public impression on motorcycling:

    I’m starting to think that clips like this don’t have that big of a negative influence on the perception of motorcycling. I’m starting to theorize, in fact, that even the most hooligan of hooligan videos might do nothing but bring riders into the fold (not that I necessarily agree with that kind of riding). I’ve arrived at this line of thought because I’ve observed two kinds of riders in my years of riding; those that crave speed and excitement, and those that are terrified by it. And neither seems capable of swaying from their position on the matter.

    I don’t think ANYTHING would influence the latter group. It’s like some people with heights, others with spiders, others with the dark: they’re just wired to fear it. And it’s, sadly, very prevalent, hence the low(ish) numbers for motorcycle ridership. Hooligan videos (or personal encounters) might piss this group off and lower their opinion of the character of the average rider, but this group was never going to get on a bike anyway.

    If the industry wants non-legacy sales, they need to find a way to reach those that DO crave speed, excitement, adventure, whatever, and expose them to something they haven’t seen before. I was in this group, hence not starting to ride until I was 25 and saw the film Faster. “Wait, bikes can do this!!!” I guess I’d just never been exposed to motorcycles, hence never realized how perfect one would be for me. These are the kind of people that might look at a film like the one above and say, “Wow, I always thought motorcycles were just big, dumb chrome things with fat guys on ’em” and get intrigued by the capabilities of a bike. To get these riders into the fold, you’ve got to show them what a bike can do that a car can’t. Sometimes these things aren’t that palatable to the more mature, sensible ridership, but how else do you grow the market?

    I guess, in the name of “put up or shut up,” we could all throw our license plates in the trash can and just stick to closed courses. Or boot out all of the riders except those willing to ride 180hp, 450 pound bikes in a completely sensible way 100% of the time.

    Or we could just all sell our high tech modern road missiles and buy cheap scooters and SV650s and Ninja 250s and make the world a smiley happy place. I mean, everyone sure seems to LOVE two wheeled motorized transportation in east Asian countries where the “sweet ride” is a 125…

  • Beary

    I own a ‘sensible’ sv650 ! (well power plant) 27 years of riding all manner of bikes (except cruisers) led me to the DL650, and i’m having a ball on it. I don’t own a car, and I’d hazard a guess anyone buying a Beemer, R1, RSV4, GSX1000 etc etc don’t buy it to commute. They buy it for a reason, to go fast. I’m not a slave to the demon of speed any more (which is why i own a dl650 now ha) i just love two wheels and a fun engine. (and not a sore back, wrists, when doing a 700km day)

    But why can’t everyone just get along ? Though i love looking at superbikes, watching them, i’d never buy one cause i can’t ride it for intended purpose. Those that can i respect.

  • JACRider

    ’06 CBR600RR No tickets/crashes since the 1980’s (ya, I was once young and stupid too). 1/2 inch chicken strips on the street, nearly none at the track. A decade of track riding probably means I’ve even been doing that longer than many of the “way cool” posters here.

    So I “get” performance riding, street and track. What I don’t “get” is why a video/ad that showcases anti-social/illegal street riding is touted as “how to advertise bikes”. If you “liked” this video, don’t bitch when you get pulled over/harassed for “no reason” or that your insurance premiums are sky-high. That is where the 75% negative/neutral attitudes of the non-riding North American public bite all riders in the butt.

    Again, absolutely no argument the motorcycle industry needs to invest more in modern/creative media to promote our sport to the 75%. But this ain’t it. Keep the production values, lose the “bad boy” image.

  • GeddyT

    No, I didn’t like the film, but it wasn’t because of the riding shenanigans. I just thought it was ridiculous that a doctor would “take the long way” to a delivery. Now, had he been a businessman on his way to a meeting or a longshoreman on his way to the docks or something, then I wouldn’t have a problem with the film.

    Seriously, though, check out the GH2 if you want to make your own film like this on a budget. It’s an incredible little camera.

  • This is a short I did with Lossa Engineering with no budget, no crew, no street closures, no grip, no gaffers, no cars on the road, and no it’s not a commercial it’s about a motorcycle and a guy riding it.
    Pass it along if you like it

  • Beary

    @Ricki Bedenbaugh

    Your film was sheer motorcycling beauty, and what a lovely bike.

    I noticed the noose in the beginning :)

  • Digital stupidity. How this is ANY way promoting motorcycling is beyond me. promoting all the WRONG things about the sportsbike fraternity, yeah…trash.

  • Beary

    @Phil, it isn’t meant to be promoting motorcycling. It was an ad for a camera. Maybe, read the thread. Errrrr

  • JACRider


    That’s the point, this video was intended to be the basis of widely distributed ads. I’m pretty sure I saw a 30 or 60 second clip of this on TV, too little time to develop the “caring” side of the hero doctor vs. his hooligan riding.

    Whether intentionally or not, it will help form and/or reinforce negative impressions of motorcycling in the general public so Nikon can sell some cameras.

    Contrast this with the “all shot on” camera commercial on TV last year, which highlighted junior hockey. Did that ad showcase the bloody fights, the cheap head shots, the lives and careers harmed by repetitive concussion injury to sell cameras? No, it was an entirely bright, glamorous and positive view of the sport.

    I don’t see why this disparity in underlying attitudes and how they are created/managed is such difficult a concept to grasp.

  • Beary


    Oh… so motorcycling should be more about caring than hooliganism… that’s amusing. I think you’re missing the point that Risk is a big part of the reward/experience for motorcycling in general, and anyone who willingly, daily participates in a sport where risk is a big factor, is probably thought of in a ‘different’ way by the general public that shares the road. You’ll never remove that risk from the sport and therefore the perception. But sure, let’s take it all too seriously. I think you’re being way too precious about this film, ad, whatever you want to call it. You want to talk percentages – 99.9% of people will take no greater action to affect positive change in the media than what you are doing here: ie preaching to the choir, tapping away on a motorcycle forum to appease their sense of outrage.

    Motorcyclists on the internet, in mags, can be the biggest moaners of any group…moaning about car drivers, moaning about media stereotypes, moaning about road rules, moaning about squids, moaning about crash barriers…enough moaning already, get out and ride your bike – in a caring, non-hooligan way of course.

  • JACRider

    @ Beary,
    “But sure, let’s take it all too seriously”… AGAIN, the “hehe it’s all just good fun” tack? We have to assume Beeler is serious when he suggests this showcasing of aggressive riding would make good marketing to expand the sport.

    Error in logic: Conflating inherent activity risk and intentionally dangerous individual behaviour.

    These are completely different things, and if you are an experienced rider, you should know the difference. By that same logic, why are there not not camera ads that glorify driving without a seatbelt? Or perhaps bungee jumping with a slightly too-long tether? Do I really have to explain this?

    The thread was premised on the idea that “ads” like this would be good for motorcycling. I put forward that for motorcycling to expand it’s North American market, it must do so into the general population as it exists, the MIC figures show how difficult that would be at the best of times. If the PRIMARY market segment these ads would reach is hooligans, “caring” or otherwise, there is little to be gained numerically and public-perception-wise. THAT’S why the industry avoids such ads, not the expense. There simply aren’t that many more hooligan adrenaline junkies to be found. Most are either already on 2 wheels, or have tried it and moved on to something less expensive but more exciting like parachuteless skydiving. Maybe the latest generation of adrenaline junkies finds street motorcycle riding too dangerous… even racers seldom ride the street. MotoGP Champion Jorge Lorenzo just got his bike license.

    2nd error in logic: That people are consciously aware that their attitudes are influenced. Then all those corporations spending $3+million for a 30 second Superbowl spot they are wrong.

    Next, being “precious” am I?

    It was the video’s creators that attempted to show the hero doc was a caring hooligan, I just pointed it out. Maybe you were being influenced and didn’t realize it. Could it be you unconsciously swallowed the “it’s OK to ride like a hooligan if you are a good guy” message hook line and sinker? You’re defending it… Not my message, theirs.

    After 30+ years riding, (remember, 1/2 inch chicken strips on the street?) I know a bit about managing risk on a motorcycle. Your choice, go for it, too many people on the planet anyway, Darwin always wins. I choose to do my performance riding at the track (nearly no chicken strips there). Silly me.

    At least I’m here in the lion’s den speaking out against an unrealistic, negative depiction of the sport I have been involved in for decades. I’ve done my time volunteering and participating. If yer gonna call me out, time to state exactly what have YOU done to promote a positive image of motorcycling with the general public, or the riding public? What research can you point to that confronts the MIC figures? All I see is more same-old knuckledragging no-fact opinion on a blog.

    Again, don’t bitch when laws are passed which limit your street motorcycling “rights”, and insurance premiums continue to rise from merely excessive to usurious. It’s just so much “fun” being harassed by the cops for just riding down the road and having my pocket picked yearly by the insurance companies, because in North America 75% of the population thinks motorcycle riders of all types are anti-social scoff-laws, if they think of us at all.

  • Kevin

    I’m just surprised that the change dish (when he picks up his keys) holds Euro coins. Wouldn’t seem to be much use for those in…Chicago.

  • Beary


    1st error in logic: that people follow excessive verbosity on the internet. To effectively get your point across in a forum, less essay writing please.

    2nd error in logic: you think A+R is ‘the lion’s den’ – that’s highly amusing :) 30+ years of riding. No doubt you are slow and sensible on the street. Well, good for you.

  • Minibull

    Has anyone seen Green Wing?

    Doctor, surgeon, cool dude, motorbike…riding butt naked through the wards in the hospital…

  • JACRider


    error in logic 1: Fact-based lines of logic often cannot be properly explained in 140 characters. Vapid opinions are apparently easily dispensed in far less.

    error #2 : A&R may be more civil than other motorcycle blog sites, but there is still considerable comment poster resistance to ideas or facts that run counter to promoting riding like morons on the street. Sorry if my bluntness offends.

    News flash: there are more older, saner riders than there are kids/squids. There is no question that the bad behaviour of the 1% sets the bar for relevant public attitudes and legal/corporate actions. “Growing the sport” is difficult when yearly insurance for new riders under the age of 25 is nearly the cost of a new 125/250 starter bike.

    Sensible rider, yes. But 1/2 inch street chicken strips on a 600RR, remember? Stupid/crazy, no. Less time spent in emergency wards and less money spent repairing crash damage that way. Ya, I’m the stupid one here.

    IF you’re lucky, you’ll still be riding at my “slow, sensible” level at my age.

    But 30+ years experience tells me riding as shown in the video greatly reduces that “luck”.

    That is reality, whether you like it or not.

  • JACRider

    @Kevin: We have a similar dish holding European coins, left over from trips to France, Italy and Britain. Reason? Most banks/currency exchanges will convert bills, but not coin.

    Also, great memories every time I see those coins.

  • Beary


    I actually read your whole post this time. Less is more, remember that – most especially if you want to get your point over to Gen Y.

    PS. Your reality isn’t necessarily anyone elses. Many people think their opinions are fact in forums, you’re no different. Some people may ride fast and safe, maybe termed ‘hooligan riding’, and never crash. Some people may give it the gas only once and suffer serious injury. Luck is not the same for everyone.

    PPS: I love it when people say “News Flash” it always gives me a good chuckle. Thanks !

  • JACRider

    “Good chuckle”… More hehe dismissal/control tactics… give it up already. Might work in Debating 101 or on Facebook but not gaining any cred with me.

    In this case, less is merely incomplete. Or possibly wrong by omission.

    Gen Y etc. street riders will either wise up or become statistics. If they can’t be bothered to read and understand what is put before them, not my problem. Other than the impact their idiocy and actuarial presence has on my insurance premiums and legislator/cop-attitudes.

    The MIC figures are repeatable statistical data/analysis, not “my opinions”. They show the REALITY of the general publics’ current and long-standing attitudes towards motorcycling. My foundational opinions regarding the most probable impact of the video with the general public, and therefore legislators, police and insurers are based on that data/analysis. You provided absolutely NO factual data or other substantive material to back your counter-opinions. You confused my observations/comments on the video storyline as being my opinion about “caring” etc., not correctly attributable to the video’s authors.

    Pasteur is credited with saying “luck favours the prepared mind”. I continue to be a student of riding, even after 30+ years. I have had several instances riding along at perfectly legal speeds and in a 100% law-abiding manner where less prepared riders would have been casualties or fatalities in the same situations.

    Your charming little “fast-and-safe vs gas-only-once” parable is a thin excuse for an argument (in the debate society sense), and if anything actually supports my contention that this video potentially romanticizes bad riding behaviour to exactly the wrong people. In the case of your parable, by less experienced riders trying same at the wrong place/time. Smarter riders wouldn’t even try it.

    You are correct that merely typing opinions on a blog do not make them fact. This applies to your opinions as well. Take the time to do some research before chirping or twinking or whatever it is you young’uns with your heads down are always doing.

    Good luck, sounds like yer gonna need it. Go ahead, have the last word.

  • ck

    +1 @DMan lol.