XXX: Team Kawasaki SRC Ninja ZX-10R World Race Bike

I know we have mentioned before our love for endurance racing machines. The FIM Endurance World Championship just doesn’t get nearly enough play to soothe our appetite. It is the last international motorcycle racing series that has a proper tire war; it has strong factory involvement that can see a number of brands winning on any given weekend; and it is also the only true “team sport” in motorcycle racing. What’s not to like, right? Leading the pack so far this season is Team Kawasaki SRC, which won the season-opener at Le Mans, with riders Greg Leblanc, Matthieu Lagrive, and Fabian Foret at the helm. Team Kawasaki SRC has always been one of the stronger teams in the Endurance World Championship, and this year it looks like thing could finally come together for “Team Verte”.

The SnoPed is An Evil Villain’s Snowbike

Summer is right around the corner for those of us in the Northern Hemisphere, so the obviously appropriate time to talk about a snowbike is now, right? What the SnoPed lacks in seasonal appropriateness, it absolutely makes up for in super-villain stature, as the modern-looking snowbike looks like it rolled (is that the right verb?) off the set of a Hollywood spy movie. The brainchild of American designer Joey Ruiter, SnoPed features a 90cc engine (out of a Chrysler Sno-runner) underneath its sculpted body, which isn’t exactly going to blow your socks off when knee-deep in the powpow, but is enough to scurry down a groomed cross-country trail. Ruiter’s project with the SnoPed is really a design exercise and a good excuse to play dress-up. We take it as such, at least.

The Next, Next Big Thing in Motorcycles: Action Cameras

I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales. So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain. The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles.

Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

AMG Severs Ties with Ducati after Audi Acquisition

04/19/2012 @ 10:29 am, by Jensen Beeler11 COMMENTS

The writing was on the wall with this piece of news, as after Audi’s acquisition of Ducati Motor Holdings, AMG has terminated its marketing partnership with Ducati. The announcement should not surprise anyone, as AMG & Ducati were certain to sever ties as soon as Mercedes-Benz bowed out of acquiring Ducati Motor Holding, and Audi was rumored to have picked up the ball.

Marketing with “the other team” surely neither Audi nor AMG wanted Ducati to be associated with the other, and all that remained was some fancy foot-work from the lawyers to end the partnership amicably and swiftly. Needing only a day to do so, we think the language in AMG’s statement after the jump has interesting spin to suggest the suits could have done a better job.

Audi Buying Only Part of Ducati? Daimler Bows Out

04/03/2012 @ 6:05 am, by Jensen Beeler8 COMMENTS

More reports are starting to surface about Audi’s pending purchase of Ducati Motor Holding from Investindustrial. Said last month to have offered the private equity firm somewhere in the neighborhood of €750 million, Reuters is now reporting the figure to have been closer to the €870 million to €875 million range, which is closer to the original rumored offer of €850 million by the German automaker. What is most interesting in the report by Reuters is the notion that Audi is not making an offer to buy all of Investindustrial’s financial position in Ducati Motor Holding, which accounts for about 70% of the company.

Audi Offers €750 Million for Ducati

03/28/2012 @ 11:56 am, by Jensen Beeler34 COMMENTS

According to Italy’s Correrie di Bologna, the Volkswagen Group has made a €750 million bid on Ducati Motor Holdings. Just shy of Investindustrial’s reported €832 million asking price on the Italian motorcycle manufacturer. Reports are also saying that Volkswagen’s due diligence process has uncovered that Ducati has less debt on its books than previously thought (previously rumored to be in the €200 million range), and that the €750 million offer would nearly double  Investindustrial’s initial purchase price of the Italian company.

Said to have until the middle of April to make an offer, the Volkswagen Group’s current proposal is lower than the €850 million originally rumored earlier this month. Despite it being less than Investindustrial’s initial valuation of €1 billion, the deal is said to be close to finalization, with Italian politicians and union members weighing in on the prospect of German involvement with the Italian brand.

Audi to Buy Ducati?

03/12/2012 @ 11:35 am, by Jensen Beeler17 COMMENTS

It has been almost a year now since we broke the news that Ducati Motor Holding was up for sale, and I still can’t tell if the appropriate metaphor for the ongoing acquisition is a game of musical chairs or Russian roulette. Vying for a seat or putting the chamber to its temple, our latest contestant in “Who Wants to Buy Ducati” is Audi, the four-ringed German car manufacturer. Reported to have a right of first refusal, Audi allegedly has until mid-April to finalize a deal with Investindustrial (Ducati’s main investor) to buy Ducati from the Italian investment group.

Though Ducati sold over 40,000 motorcycles in 2011, the Italian company has roughly €800 million in debt on its books. This means that any company interested in buying Ducati would have to assume the Italian company’s debt onto its own books, which changes the actual purchase price of Ducati dramatically. For its part, Audi is rumored to be making an offer in the €850 million range, which would put the actual purchase value of Ducati at over €50 million, and could put as much as €100 million on the table for Investindustrial to take.

Ducati Valued at €1 Billion – Acquisition Talks Continue

02/13/2012 @ 11:37 am, by Jensen Beeler8 COMMENTS

The big non-racing news today is that Ducati is reportedly up for sale, with a price tag of €1 billion. To be honest, I’m fairly amused by how many emails I found in my inbox on this topic, and by how far this news item is spreading in the motorcycle news sector today. The buzz of course is that Ducati may be purchased by any number of large manufacturing firms, with smart money on a European automaker.

Either asleep at the switch for the past year, or just grossly inept at understanding financial news (guys, there is a big difference between one billion euros and one billion pounds), collectively the motorcycle news industry is reporting on an story that we first published nine months ago like it is a shot out of the dark.

For those that missed our ongoing coverage of the topic, Investindustrial actively spent the better part of 2011 looking to divest its majority position in Ducati Motor Holdings, and was in serious talks with Mercedes-Benz over the acquisition. Our Bothan Spies told us back in April that Investindustrial was very eager to sell Ducati to Mercedes-Benz, while the zie Germans were being very, well German about the whole thing.

With nothing coming to fruition on the Mercedes deal, Ducati again made waves in August when it was reported that the company was interested in making a private stock offering in 2012. Today’s news of course is the logical extension of that announcement, as it is both 2012 and Investindustrial is rumored to be in talks with several possible private buyers for Ducati. While none of this news should surprise anyone, what is of note is the price tag being attached to Ducati is €1 billion.

Ducati North America Posts Strong 2010 Q3 & Q4 Numbers

01/21/2011 @ 12:05 pm, by Jensen Beeler8 COMMENTS

BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009’s sales figures.

Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.

Michael Lock Officially Leaving Ducati North America

07/16/2010 @ 10:45 am, by Jensen Beeler13 COMMENTS

UPDATE: Michael Lock has announced that he has taken on the role of Chief Marketing Officer (CMO) at Think, an electric car manufacturer.

Asphalt & Rubber broke the news last week that Michael Lock was leaving Ducati North America before the company even knew it, and now the news that Michael Lock is leaving Ducati North America is finally official. Leaving the company in two weeks at the end of July, Lock will be moving on to pursue other interests.

Ducati Holdings Vice President of Sales Cristiano Silei will takeover at Ducati N.A. in the interim, as the company looks for a new CEO. With such short-notice on Lock’s departure, we’re left pondering why the successful CEO is leaving the company, more as we find it. Press release after the jump.