2016 Ducati 959 Panigale Revealed in CARB Documents

It appears one of our predictions for the 2016 model year has been confirmed, as Ducati is set to update its “supersport” model, the Ducati 899 Panigale, with a replacement. Outed by the California Air Resources Board (CARB), we know that the new model will come with a two-cylinder engine, with a 955cc displacement, and officially be called the Ducati 959 Panigale. This move continues Ducati’s push away from race legal sport bikes, instead choosing to showcase the fact that the company can make larger displacement machines that still rival supersport’s in weight. The 899 Panigale was exactly this, and we expect the 959 Panigale to be the same. We also expect the 2016 Ducati 959 Panigale to officially debut at the upcoming EICMA show, as one of Ducati’s nine new models to be released.

Husqvarna 701 Supermoto, Coming to the USA

It seems our hopes have been answered, as the Husqvarna 701 Supermoto has been confirmed for the US market, for the 2016 model year. We already knew that the 701 would be available in Europe, starting in November 2015, but word for other markets was non-existent. Now clarifying things, Husqvarna has confirmed that the Husqvarna 701 Supermoto will be at dealerships in the USA, as well as other markets, start in February 2016. Yes, that means you too can now own a KTM 690 SMC R, dressed in blue and white. A machine we’ve known about since last year’s EICMA show, the Husqvarna 701 Supermoto features 690cc engine that makes 67hp along with a 320 lbs ready-to-go sans fuel.

How Would You Redesign the Bimota Mantra?

When you hear the name Bimota, you likely picture in your head bespoke and beautiful Italian motorcycles that borrow some of the most potent engines from motorcycle manufacturers and then build motorcycling exotica around them. Just about every Bimota is a highly coveted collectible…just about. For some reason the Bimota Mantra is more infamous than famous, it’s design was ahead of its time, to say it politely. I know a few collectors who love the Mantra, and have a few in their collections, but the bulk of the two-wheeled public would rather forget the Mantra was ever penned, and that the V Due was ever built. Asked what he would build if he had to recreate the Bimota Mantra, designer Sacha Lakic (the artist who was behind the original Mantra, and more currently, the Voxan Wattman) inked the above sketch.

The Honda RC213V-S Isn’t Sold Out…Yet

Do you want a MotoGP bike in your garage (or living room, as the case will likely be)? Do you have $184,000 and then some, burning a hole in your pocket? Do you like not living in a house, but think carbon fiber fairings will keep you warm at night? If you said yes to any of those questions, you should buy a Honda RC213V-S. In seriousness, if owning a Honda RC213V-S is a notion that does strike you, then you better hurry up with your order. This is because we asked Honda how orders were coming with the RC213V-S, and the Japanese brand responded that reservations for the MotoGP-bike-for-the-street are quite abundant, indeed. Building one bike a day, Honda’s Hamamatsu factory could deliver roughly 250 units of the Honda RC213V-S in the coming year, at the maximum.

Ducati CEO Quashes Four-Cylinder Superbike Rumor

Well, the fun is over. Talking to MCN, Claudio Domenicali has laid to rest any rumors about the Ducati building a four-cylinder superbike to replace the Panigale. The news confirms what everyone already expected to be the case, as it is hard to imagine a Ducati superbike model being anything other than a v-twin, World Superbike rules be damned. “I can confirm there is no officially confirmed project at Ducati for a four-cylinder engine to replace the Panigale V-twin,” Domenicali confirmed to MCN. “There is no Ducati four-cylinder superbike planned.” Domenicali would go on to speak about knowing every approved project that is currently underway at Ducati, and that no such four-cylinder project is in the works, though the company certain explores every idea before going forward.

Volkswagen Ordered to Sell Its Stake in Suzuki

The big news this week might be about how Volkswagen falsified emissions reports on its diesel-powered automobiles – a move that today lead to Volkswagen CEO Martin Winterkorn stepping down from his position in the company, and VW stock dropping nearly 30%, at the time of this writing. Less well-known though is that Volkswagen has also lost its long-fought battle with Suzuki over the Japanese company’s stock ownership. VW and Suzuki were supposed to untie the knot back in 2011, but Volkswagen did not go quietly into that good night. Taking the case to arbitration, the London Court of International Arbitration has finally handed the two parties its verdict. As such, Volkswagen will have to sell its 19.9% stake back to Suzuki.

Official: Yamaha Returns to World Superbike for 2016

An announcement that has been expected for quite a while now, Yamaha is officially returning to the World Superbike Championship for the 2016 season. The news comes after nearly a season of competition for the Yamaha YZF-R1 in other classes, which has seemingly given Yamaha Motor Europe the confidence to support a factory team in the premier production racing series. Helping Yamaha in that endeavor will be the experience WSBK outfit of Crescent Racing, who will run the day-to-day operations of the team, while Yamaha Racing develops the racing platform and strategy. Yamaha’s return is already well-formed, as both Sylvain Guintoli and Alex Lowes will be riding for the factory team. Additionally, Yamaha Racing has already secured PATA as the team’s title sponsor.

Nine New Ducati Models for 2016

We all know the new model season is upon us, and Ducati has wasted no time in already letting slip two new models for the 2016 model year: the Ducati Monster 1200 R and the Ducati Diavel Carbon. The Bologna Brand has a few more tricks up its sleeve, as it plans to debut nine new models at the upcoming EICMA show in Milan. In addition to that, Ducati says we can expect machines the will push the company into two market segments that the Italian brand is not in with its current lineup. We have obviously already seen the Monster R and the Diavel Carbon, and we can likely expect to see Ducati update its 899 line, and add more models to the Scrambler line. There are even rumors of a new Streetfighter, though the release of the Monster R seems to make that unlikely.

Suter MMX 500 – Reviving the 500cc Two-Stroke…Again

Suter Racing’s 500cc V4 two-stroke track bike project is back, in case you didn’t hear. Now called the Suter MMX 500, the ~200hp / 284 lbs motorcycle is set to debut again, as the Swiss firm gears up for the World GP Bike Legends event. Presumably, not too much has changed on the GP-inspired machine, though we can expect to see an updated set of bodywork, suspension, and other farkles. At the core will remain that beautiful pre-mix consuming engine, in its V4 configuration. We say presumably, because Suter is staying tight-lipped on this project, simply teasing the Suter MMX 500 with a dedicated website and with dyno-run soundtrack. So…stay tuned. In the meantime, we have seriously just copy-and-pasted the same photos and information that was available four years. At least we’re honest.

MV Agusta F3 675 RC – Italy’s WSS Replica

The rumors were true, mostly, as MV Agusta has just released details on its World Supersport replica motorcycles, the MV Agusta F3 675 RC & MV Agusta F3 800 RC (mega gallery here). Unlike its four-cylidner compatriot, the MV Agusta F4 RC, the F3 675 RC is all show, with unfortunately no added go. Changes, in addition to the paint job, include mirror block-off plates, Ergal clutch and brake levers with anti-break joints, a solo-seat cover, Ergal “running boards”, and a complimentary rear-wheel racing stand. We doubt that will hurt sales much though, as the Reparto Corse branded F3 will be an exclusive affair, with only 100 units of the 675cc machine being produced, while 250 units of the 800cc variant will be released as well.

Unfold Honda’s “Power of Dreams” in Paper

09/22/2015 @ 4:44 pm, by Jensen Beeler13 COMMENTS


It’s easy to focus on what is right in front of us, but every now and then you have to stop and think about the past – and a company like Honda certainly has a storied past.

Honda helped contribute to the rise of a post-WWII Japanese economy. It has built some of the most iconic vehicles in modern time, some of them two-wheeled, some of them not.

And for as much grief we give Big Red sometimes, it is one of the few brands in the motorcycle industry that truly sets the tone for everyone else. When Honda talks, everyone listens.

Maybe that’s what makes this short video from Honda, which debuted on Sunday during primetime football, so appealing to us – both as lovers of motorcycles, but also good branding.

The commercial is clever and well executed, and in less than two minutes it not only reminds us of the pedigree that is the Honda brand, but also of all the milestones the company has achieved in what will be 67 years at the end of this week. Pretty impressive stuff.

Is The Honda RC213V-S Really Your Dream Bike?

08/13/2015 @ 3:35 pm, by Jensen Beeler92 COMMENTS


Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul.

From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears.

The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S – debuting a machine that ticked all the right objective boxes, but failed the most subjective of all tests: my lustful desire to own it.

Consumer Reports: Victory Owners the Most Happy, But Yamaha the Most Reliable

04/08/2015 @ 9:06 am, by Jensen Beeler25 COMMENTS


Consumer Reports has taken another polling from motorcycle owners, a part of the publication’s continuous assessment on the value of various motorcycle brands and categories.

As usual, the Japanese brands dominated the reliability segment, though that did not automatically translate into the happiest of owners.

Victory Motorcycles takes the cake for keeping its customers happy, which stems from having fairly reliable motorcycles, coupled with good customer service and dealer interactions.

As such, 80% of Victory owners said they would buy a Victory again. Compare that figure to 72% for Harley-Davidson, and 70% for Honda (all other OEMs were below 70%).

Some Thoughts on MV Agusta & A Story About Two Letters

02/16/2015 @ 7:51 pm, by Jensen Beeler42 COMMENTS


MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course.

This article is “Part 1” of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go.

Ducati Scrambler Begins Production in Italy

12/01/2014 @ 1:20 pm, by Jensen Beeler18 COMMENTS


Production of the Ducati Scrambler began today in Borgo Panigale, marking the rebirth of the model in Ducati’s lineup and the start of Bologna’s new “Scrambler Ducati” brand and line.

As we reported earlier this year, the Scramblers produced at Borgo Panigale will not be arriving in the North American markets, which will instead receive models made by Ducati’s Thailand factory (no word on when that production will begin, if it hasn’t already).

Production strategies aside, the Ducati Scrambler marks many changes for the Italian company, which has been abashed in its pursuit of younger, let’s say more hip, motorcyclists with the Ducati Scrambler line.

BRD Motorcycles Is Now Alta Motors

10/16/2014 @ 9:39 am, by Jensen Beeler6 COMMENTS


We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.

Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.

We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler29 COMMENTS


Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Consumer Reports: BMW & Harley-Davidson Motorcycles Are Less Reliable than Japanese OEMs

03/26/2013 @ 4:17 pm, by Jensen Beeler48 COMMENTS


In its May issue, Consumer Reports dives into the topic of motorcycle reliability, and confirms what many of us already knew: bikes from BMW and Harley-Davidson were reported to be less reliable than those from the Japanese OEMs.

Interestingly enough however, BMW and Harley-Davidson owners were also far more likely to make a repeat-purchase with their chosen brand than were owners of Japanese motorcycles, sans those of Hondas, which scored just slightly lower than BMW and Harley-Davidson on customer retention.

Looking at customer complaints of “major” mechanical problems from the last four years, the report from over 4,000 motorcycle owners confirms the high-water mark set by the Japanese OEMs on motorcycle reliability, but also shows the power of good branding as it translates into brand loyalty and customer retention.

While Kawasaki, Suzuki, and Yamaha may be winning the minds of riders with their production prowess, they are losing the hearts of consumers, which is interesting since any salesman will tell you it is easier to keep a current customer, than to make a new one.

Wanting, Hoping, Praying for Hayabusa

11/21/2012 @ 6:05 pm, by Jensen Beeler30 COMMENTS

Fifteen years ago, I fell in love with the Suzuki Hayabusa. A courtship that started well-ahead of my formal indoctrination to two-wheels, the Hayabusa was the capstone of motorcycle performance in my youthful eyes. I lusted after its sleek wind-tunnel tuned lines, and marveled at its outright speed, which at its debut, trumped everything else on the market. Approaching the 200 mph mark with their designs, Japan sold us on a “gentleman’s agreement” between the factories to govern their machines to 186 mph — I call it the pinnacle of technical collusion of the first degree.

It is so much easier to compete against another manufacturer when you don’t actually have to compete against them. The Suzuki Hayabusa could co-exist with the Honda CBR1100XX and Kawasaki ZX-12R in bubble that assured no one bike, on paper, could trump the other, after all…they all went 186 mph in the newly declared speed war. It is debatable whether this self-governing measure by the Japanese OEMs avoided a nanny state imposition of laws and regulations onto the motorcycle industry, but there can be no debate about the stagnation the gentleman’s agreement caused in the marketplace.

Once designated as being hyperbikes, a term that gave a nod to the performance specifications being beyond the superbikes found on the race track, we have watched the cessation of the Honda Super Blackbird (2003 in the USA, 2007 worldwide), and witnessed the Hayabusa and ZX-12R, later the Kawasaki ZX-14R, morph into capital “s” sport-tourers that are a far cry from their original intents.

Whether you caste the current Suzuki Hayabusa as the second-generation of the machine, or simply a massaged version of the first-generation GSX-1300R, it has stood motionless for far too long since its beginnings 15 years ago, and revision in 2008. It is time for the Hayabusa to return to its hyperbike roots, and once again captivate the imagination of little boys, and grown men, with what its possible on two wheels.

Hey Hipsters, Harley-Davidson is Calling You

11/19/2012 @ 3:27 pm, by Jensen Beeler29 COMMENTS

Slap on your skinny jeans, and get on a hog, because Harley-Davidson is pitching motorcycles to America’s favorite disgruntled demographic: the hipster. For pursuing today’s young and ironically image-oriented subculture, you can’t really fault a company like Harley-Davidson for this move, seeing as it markets its brand around this notion of conformity through non-conformity.

Copying the vintage art house film style of that we see so often on Vimeo (frame borders, sepia tones, and all), I will steal a line from AutoBlog‘s Jonathon Ramsey and say that Harley-Davidson has nailed the Instagram style on its head with this one…right down to its guitar-string audio track and percolating coffee pot cameo appearance.