Cutaway Photos of the Ducati Superquadro Engine

I was flipping through some photos from the 2011 EICMA show, and found these shots of the Ducati 1199 Panigale’s Superquadro engine. Unfortunately at the show, Ducati had its 1199cc v-twin motor behind a Lexan case, which created a bit of a glare, reflections, and of course had smudges from the touchy-feely Italian crowd. But still, the photos give a good idea of what’s going on in Ducati’s most-advanced production engine to date, and are better than just looking at the CAD renders. If you look at the shots very closely, you can almost see where the 195hp and 98 lbs•ft of torque is lurking inside.

AGV, Please Make This Helmet!

In addition to testing the factory Ducati Desmosedici GP12 “Phoenix” this week at Sepang, Valentino Rossi is also trying out a new lid from AGV. Aside from the carbon fiber goodness, and of course the Rossi stickers (which add 5hp & $200), AGV’s prototype helmet sports a noticably pronounced rear spoiler. Tucked in behind the windscreen, it is obvious why the Italian helmet manufacturer designed such a large protrusion off the back of the prototype helmet, as it looks to be clearly helping the flow off the back of the helmet, across the rider’s hump, and down his backside.

2012 Honda RC213V Debuts in Malaysia

While Ducati Corse is busy playing hide-the-Desmosedici at Sepang, HRC is all business in Malaysia this week, and has debuted its 2012 Honda RC213V MotoGP-contender. Honda isn’t saying too much about the RC213V, simply stating that the race bike is all new, but is also a continuation of the company’s design with the 800cc Honda RC212V. Testing the Honda RC213V over the course of last season, reigning-World Champion Casey rode the new 1,000cc machine three times in 2011, while teammate Dani Pedrosa swung a leg over the RC213V twice (missing one test because of injury).

No, This is the “90%” New Ducati Desmosedici GP12

You may have been misled by some eager journalists today and yesterday, if you saw a Ducati Corse livery-clad Ducati Desmosedici GP12 that some sites were passing off as the first shots of the “90% new” GP12. With the alleged new GP12 looking surprisingly similar to the aluminum-framed “GP0″ that was tested at Valencia, Valentino Rossi’s mechanic has now Alex Briggs confirmed that the photos taken were not of the all new “GP12 Phoenix” that the factory team will race this season. While the Ducati lords can taketh away, they can also giveth, and Valentino Rossi himself has posted the first photo of the factory Desmosedici GP12, and the bike is clearly different.

Zero Motorcycles Commences 2012 Model Line Production

Zero Motorcycles has announced the full-commencement of production for its 2012 model line, which is expected to hit dealers in February & March of this year. First off the line was the 2012 Zero DS back in December, though the electric motorcycle company has recently started building the Zero S, Zero XU, Zero X, and Zero MX at its Scotts Valley facility as well. A story we broke back in November, Zero Motorcycles debuted its important 2012 electric motorcycle line up at the 2011 EICMA show in Milan, with the 2012 range being a substantial improvement upon the company’s previous offerings.

The Dainese D-Air Racing Airbag Suit Comes to America

Getting a look at Dainese & AGV’s 2012 collection, Asphalt & Rubber was down in Orange County earlier this week to see the highly anticipated Dainese D-Air Racing leather suit, which has a four liter airbag system that helps reduce the risk of injury during a motorcycle crash. Dainese has been working on the D-Air Racing system for 10 years now, and after soft-launching the airbag suit in Europe, the Italian company is ready to bring the game-changing technology to American soil.

I Love the Nightlife. I’ve Come to Boogie.

Us Danes, we’re a strange breed. From the culture that taught you how to rape and pillage, Scandinavia is making yet another contribution to the motorcycling world with this latest video. Featuring Danish Supermoto Champion Andreas Mikkelsen, we get a RoToR camera-esque perspective (this rig is actually home made) on the Dane’s practice session at the Als Supermotard Club in Denmark. It’s videos like this that are slowly eroding my will-power to resist getting into supermotard riding. Also, I don’t know who was in charge of the music selection on this thing, but my hat is off to him/her. I love the nightlife. I’ve come to boogie.

Confirmed: KTM 350 Duke in 2013 – Moto3 Inspired 350cc Sport Bike in 2014

Our friends over at IndianCarsBikes.in were in attendance at the KTM 200 Duke launch in India this week, as the Austrian brand launched its somewhat bigger-displacement version of the popular KTM Duke 125. During the press event, KTM talked about the future of the mini-Duke line and its product roadmap for the emerging country, as well as abroad. With the Austrian brand confirming/clarifying that KTM would release a KTM 350 Duke for India in 2013, zie Austrians also confirmed that the KTM 350 Duke would be built locally in India by Bajaj, but would be exported worldwide — allaying fears that the KTM 350 Duke would be an India-only model.

Why Today is the Most Important Day for Ducati…Ever

Now that the first Ducati 1199 Panigale has rolled out of the door in Bologna, the die is cast, the chips are in play, and our course is set to see if Ducati has created a “massive breach of brand trust and honesty.” The realization of course should be that Ducati’s brand was never in danger with bikes like the Hypermotard, Multistrada 1200, or Diavel. Instead, the danger of serious brand dilution has always rested on how Ducati handled its Superbike line. A failure to produce a two-wheeled machine that is both as striking visually as it is kinetically, could permanently alienate a loyal fan base that has endured a great deal in the past half-decade.

Video: Community + Motorcycles = Motomethod

There is a lot that can be said about why dealerships fail or succeed (we’ve already seen an interesting insight on the subject of shops being open on Sundays), and one aspect on how to be a successful dealership that will surely rise to the top is one of community. Here, Vancouver-based Motomethod is all about the community, as the do-it-yourself community garden style repair shop has become a place for British Columbian riders not to work on their motorcycles, but also to congregate together with a shared love of riding on two wheels. Not exactly a new concept business-wise, but still a fresh perspective in an otherwise unwilling to change industry. More on this thought process to be published in the coming weeks. Enjoy.

Harley-Davidson Makes the Interbrand 100 for Another Year

Posted Tuesday, January 17th, 2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Harley Davidson Makes the Interbrand 100 for Another Year harley davidson interbrand 100

Every year Interbrand releases a list of the Top 100 global brands – ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.

S1000RR Still BMW’s Top-Selling Bike in the USA

Posted Friday, January 13th, 2012 @ 3:33 pm, by Jensen Beeler7 COMMENTS

S1000RR Still BMWs Top Selling Bike in the USA 2012 bmw s1000rr 635x423

BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW’s largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years.

What is surprising though is which model topped BMW’s sales sheets, and in case you are blind and didn’t see this story’s headline, it was not the venerable GS. Taking the superbike fight straight to the Japan’s backyard, the BMW S1000RR again dominated sport bike sales again in 2011, and was BMW’s top-selling model across its whole motorcycle line-up (I’d love to see the profits per model on this though). Proof that when German engineering is coupled with Japanese pricing a consumer hit is born, the S1000RR should continue to be a potent bike in 2012, as BMW Motorrad has given the liter bike a mild update for its third year of production.

The Chrysanthemum and the Sword

Posted Thursday, December 22nd, 2011 @ 9:11 pm, by Jensen Beeler104 COMMENTS

The Chrysanthemum and the Sword Nicolas Petit Honda VTR 1200 concept 02 635x368

Talking to a colleague the other day, we came to a frank discussion about how the European motorcycle brands weathered the recession better when compared to their Japanese counterparts. While there are many factors at play in this statement, there is at least a component of truth to the idea that strong brand integration helped spur the Europeans into setting record months, quarters, and years during a global economic downturn, while companies like Honda, Kawasaki, Suzuki, and Yamaha saw their businesses virtually collapse.

It is not that the Japanese manufacturers don’t have strong brands, it is just that their brands stand for something fundamentally different from those being forged by the Europeans. While companies like Ducati, KTM, and Triumph are building entire communities and lifestyles around their motorcycles (hat tip to Harley-Davidson for showing them how), the Japanese continue to hang their hats on the attributes of their products. Well-engineered, bulletproof, and relatively cheap, Japanese motorcycles tick all the right boxes when one is objectively measuring a motorcycle, but they are sufficiently lacking when it comes to creating lasting ties to their owners.

I’m Ducati Superbike 1199 Superquadrata, Bitch.

Posted Friday, August 5th, 2011 @ 5:35 pm, by Jensen Beeler3 COMMENTS

Im Ducati Superbike 1199 Superquadrata, Bitch. 2012 Ducati Superbike 1199 Mugello spy photo

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Wisconsin Offers Harley-Davidson Branded License Plates

Posted Friday, April 15th, 2011 @ 7:09 am, by Jensen Beeler8 COMMENTS

Wisconsin Offers Harley Davidson Branded License Plates Wisconsin Harley Davidson license plateThe great State of Wisconsin has begun to offer Harley-Davidson branded vanity license plates to its four-wheeled constituency. With the words “Share the Road” wedged underneath a double-dose of Harley-Davidson branding, the proceeds of the new plates will go to help fund State-sponsored motorcycle safety programs (a worthy cause).

Admittedly, we’re having a hard time with this story. On the one-hand, we love to see that motorcycle safety courses and programs are getting funded. There is a need to educate new riders, and to generally be good stewards for our sport and industry. On the other hand though, we generally frown on the commercialization of public programs, and while Wisconsin is the home of America’s largest motorcycle manufacturer, the whole thing just feels dirty.

Ducati’s Deal with the Devil: A Business Case for the Diavel

Posted Monday, March 7th, 2011 @ 4:38 pm, by Jensen Beeler34 COMMENTS

Ducatis Deal with the Devil: A Business Case for the Diavel Ducati Diavel key 635x424

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.