Kawasaki Ninja H2 / H2R Pricing Revealed

Even though the Kawasaki Ninja H2R debuted in October at the INTERMOT show, and the Kawasaki Ninja H2 debuted a few weeks ago at the EICMA show, Kawasaki was a bit slow to release the pricing and availability details of its two supercharged machines. Releasing now details for the US market, we can quote pricing for the H2 and H2R throughout the world. In the United States, the Ninja H2 and Ninja H2R will cost $25,000 and $50,000 respectively. Interested parties will have to special order the bikes, before December 19th, from their local Kawasaki dealership, and buyers should note that the H2R comes with certain restrictions.

Up-Close with the Kawasaki Ninja H2

With the track-only Kawasaki Ninja H2R putting out 300hp from its supercharged 998cc displacement, the 200hp Kawasaki Nina H2 street bike seems positively demure, by comparison. Of course, any 200hp machine is more than a handful, and we doubt many H2 owners will keep their machines street legal for very long — it’s been explained to A&R that it doesn’t take much work to uncork the H2…we’re just not sure if that’s a good or bad thing though. Ostentatious might be the best way to describe the new H2. Bringing back forced induction to the sport bike scene is a pretty bold move from Kawasaki, and something we will likely see more of from the Japanese manufacturers.

Indianapolis GP Named Best Grand Prix by MotoGP

At the conclusion of each GP season, an awards ceremony is held to celebrate the year’s champions, crowning the top riders in each category, the top manufacturers, and even the top venue for the season. This year, the honors of the latter went to familiar locale, as the Red Bull Indianapolis GP round was named the “Best Grand Prix” of the 2014 season, making it the first North American round to receive such an honor. Selection criteria for the award included consideration of the venue, promotion, and overall facility operations. For the 2014 race, Indianapolis Motor Speedway once again repaved its infield section, making alterations to several turns in order to facilitate passing and adding to the track’s overall consistency.

Up-Close with the 2015 Ducati Multistrada 1200

If there’s a motorcycle that launched at EICMA that I wish we had given more coverage to, it would be the 2015 Ducati Multistrada 1200. The new adventure-sport machine from Ducati is all-new for the next model year, though it would be hard to tell it from the photos. Even our modest collection of “up-close” photos here don’t do justice to the venerable Multistrada. The face of the Multistrada 1200 has been reworked, with the “beak” softened a bit from its falcon-like profile. The intake inlets are larger in appearance, and the headlight housing is noticeably different with its six LED projectors for the Ducati Corner Lights system (on the “S” model). This perhaps makes for an interesting “face” on the motorcycle, and like its predecessor, you will either love it or hate it.

Marco Melandri Returns to MotoGP, with Aprilia

After finishing fifth in the 2014 World Superbike Championship with Aprilia, Marco Melandri will continue with the Italian manufacturer, but switch to the MotoGP paddock for next season. Melandri will join Alvaro Bautista in the Aprilia Racing garage, where they will compete on an updated version of the ART machine, which was originally built to compete under the CRT bike rules. The team, now operated by Gresini Racing, will come up to speed during the 2015 season, and in 2016 they will race with a brand new race bike, which will use the compulsory “open” spec-electronics from Magneti Marelli. For Melandri, the move to MotoGP is a bit of gamble, with Aprilia’s program uncertain.

Up-Close with the Honda RC213V-S Prototype

I can’t decide whether to be elated or disappointed over the Honda RC213V-S prototype, which was debuted this week at the EICMA show in Milan, Italy. On the one hand, the RC213V-S lived up to the hype…literally a MotoGP race bike with lights, mirrors, turn signals, and a license plate. On the other hand, for all the waiting and consternation from Honda, what they brought to Milan was a fairly derivative and obvious design. Rumors of a true MotoGP-derived sport bike from Honda have been circling for several years now (closer to a decade, if you’re a reader of MCN), and the project borrows the ethos found in the Ducati Desmosedici RR project, another exclusive GP-bike-for-the-street motorcycle.

The Ducati Streetfighter 848 Is Spared the Axe for 2015

The Ducati Streetfighter lives for another year, as Ducat is showing off the Ducati Streetfighter 848 as a 2015 model year machine at the EICMA show in Milan. There had been doubts about the Streetfighter 848 continuing to be a part of the Ducati lineup going forth, especially as the Italian company has moved away from the 849cc v-twin platform, favoring the 821cc engine variations for the Hypermotard the Monster lines, and the 899cc Superquadro for the Panigale. The Streetfighter was never a big hit in the world market, becoming more of a cult classic machine amongst riders. Combined sales with the Hypermotard account for roughly 20% of Ducati’s annual sales, with the Hypermotard doing the majority of the heavy-lifting in that regard.

Moto Guzzi MGX-21 Prototype

Cruisers really aren’t our cup of tea here at Asphalt & Rubber, which might explain the lack of coverage for America’s gift to the two-wheeled world on our website. That being said, it’s hard to pass on the lurid Moto Guzzi MGX-21 prototype that is on display at this year’s EICMA show. A reworked Moto Guzzi California 1400, the MGX-21 is clad in carbon fiber, matte black paint, and red highlights. The carbon fiber disc wheels are a nice touch too (that’s a 21″ wheel up front, by the way), as are the sweeping lines from the front cowl and fenders. We’re finding ourselves a bit smitten with this Moto Guzzi, as true to the brand, it strays from the cruiser norm. We think you’ll like it too, check out the photos after the jump.

Up-Close with the Honda “True Adventure” Prototype

One of the more anticipated motorcycles at the 2014 EICMA show, off-roaders were expecting to see the new Honda Africa Twin in Milan this week. Instead, Honda trotted out what they’re calling the “True Adventure” prototype. Despite not being a production model, the True Adventure prototype looks ready for prime time, and we got a series of “up-close” photos of the machine. Most obvious is the bike’s parallel twin engine, which is rumored to be 1,000cc in displacement. That sizing/weight class seems to jive with the dual front brake discs, which also sports an ABS tone ring. We can expect Honda to have traction control operating off the front and rear wheel speeds as well, and other electronic packages as well.

Money: Motorcycle Racing’s Biggest Problem

What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing? Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation? You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money. Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

BRD Motorcycles Is Now Alta Motors

10/16/2014 @ 9:39 am, by Jensen Beeler6 COMMENTS

BRD Motorcycles Is Now Alta Motors chef brd 635x425

We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.

Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.

We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler27 COMMENTS

Has Ducati Built a Bridge Too Far with the Scrambler? ducati scrambler instagram 635x635

Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Consumer Reports: BMW & Harley-Davidson Motorcycles Are Less Reliable than Japanese OEMs

03/26/2013 @ 4:17 pm, by Jensen Beeler40 COMMENTS

Consumer Reports: BMW & Harley Davidson Motorcycles Are Less Reliable than Japanese OEMs motorcycle repair price list 635x476

In its May issue, Consumer Reports dives into the topic of motorcycle reliability, and confirms what many of us already knew: bikes from BMW and Harley-Davidson were reported to be less reliable than those from the Japanese OEMs.

Interestingly enough however, BMW and Harley-Davidson owners were also far more likely to make a repeat-purchase with their chosen brand than were owners of Japanese motorcycles, sans those of Hondas, which scored just slightly lower than BMW and Harley-Davidson on customer retention.

Looking at customer complaints of “major” mechanical problems from the last four years, the report from over 4,000 motorcycle owners confirms the high-water mark set by the Japanese OEMs on motorcycle reliability, but also shows the power of good branding as it translates into brand loyalty and customer retention.

While Kawasaki, Suzuki, and Yamaha may be winning the minds of riders with their production prowess, they are losing the hearts of consumers, which is interesting since any salesman will tell you it is easier to keep a current customer, than to make a new one.

Wanting, Hoping, Praying for Hayabusa

11/21/2012 @ 6:05 pm, by Jensen Beeler30 COMMENTS

Wanting, Hoping, Praying for Hayabusa Suzuki Hayabusa 635x451

Fifteen years ago, I fell in love with the Suzuki Hayabusa. A courtship that started well-ahead of my formal indoctrination to two-wheels, the Hayabusa was the capstone of motorcycle performance in my youthful eyes. I lusted after its sleek wind-tunnel tuned lines, and marveled at its outright speed, which at its debut, trumped everything else on the market. Approaching the 200 mph mark with their designs, Japan sold us on a “gentleman’s agreement” between the factories to govern their machines to 186 mph — I call it the pinnacle of technical collusion of the first degree.

It is so much easier to compete against another manufacturer when you don’t actually have to compete against them. The Suzuki Hayabusa could co-exist with the Honda CBR1100XX and Kawasaki ZX-12R in bubble that assured no one bike, on paper, could trump the other, after all…they all went 186 mph in the newly declared speed war. It is debatable whether this self-governing measure by the Japanese OEMs avoided a nanny state imposition of laws and regulations onto the motorcycle industry, but there can be no debate about the stagnation the gentleman’s agreement caused in the marketplace.

Once designated as being hyperbikes, a term that gave a nod to the performance specifications being beyond the superbikes found on the race track, we have watched the cessation of the Honda Super Blackbird (2003 in the USA, 2007 worldwide), and witnessed the Hayabusa and ZX-12R, later the Kawasaki ZX-14R, morph into capital “s” sport-tourers that are a far cry from their original intents.

Whether you caste the current Suzuki Hayabusa as the second-generation of the machine, or simply a massaged version of the first-generation GSX-1300R, it has stood motionless for far too long since its beginnings 15 years ago, and revision in 2008. It is time for the Hayabusa to return to its hyperbike roots, and once again captivate the imagination of little boys, and grown men, with what its possible on two wheels.

Hey Hipsters, Harley-Davidson is Calling You

11/19/2012 @ 3:27 pm, by Jensen Beeler29 COMMENTS

Hey Hipsters, Harley Davidson is Calling You hipster trap 635x423

Slap on your skinny jeans, and get on a hog, because Harley-Davidson is pitching motorcycles to America’s favorite disgruntled demographic: the hipster. For pursuing today’s young and ironically image-oriented subculture, you can’t really fault a company like Harley-Davidson for this move, seeing as it markets its brand around this notion of conformity through non-conformity.

Copying the vintage art house film style of that we see so often on Vimeo (frame borders, sepia tones, and all), I will steal a line from AutoBlog‘s Jonathon Ramsey and say that Harley-Davidson has nailed the Instagram style on its head with this one…right down to its guitar-string audio track and percolating coffee pot cameo appearance.

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Pitching the BMW R1200GS   OEMs, Take Note 2012 BMW R1200 GS Africa 635x422

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 08 635x448

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

The Four Killer Apps of the Electric Motorcycle

07/03/2012 @ 1:32 pm, by Jensen Beeler26 COMMENTS

The Four Killer Apps of the Electric Motorcycle mission motors dash 635x423

Electric motorcycles: love them or hate them, our two-wheeled future is here my riding brethren. I can hear the collective groan of petrol-heads as this subject is broached though. Yes, it is hard to get excited about electric motorcycles in their current state, and why should you be excited about them? I may not blindly gush about electrics as much as the Kool-aid drinking EV crowd does, but I’m decisively on the pro-electric side of the debate. Yet, even I have a hard time looking at what is available on the market, and imagining a scenario where my hard-earned blogging dollars would grab an electric motorcycle over its internal combustion counterpart.

Part of the reason is that there is no real appealing reason to go electric at this point in time. Oh sure, you can do your part to save the environment, though the net-effect with our coal-dependent energy infrastructure will still play a tremendous detriment on the reality of one-less petrol-burning motorcycle on the road. That being said, electricity out of a home outlet is super-cheap, out of someone else’s outlet it is even cheaper, and the “where our power comes from” debate really should be looked at as separate from the green-vehicle debate. Of course, the break-even analysis on the total cost of owning a 250cc motorcycle compared to even the most robust electric motorcycle is still fairly dubious — and let’s be honest, grouping the current offering of electric motorcycles in with a 250cc commuter bike is probably a disservice to the Honda CBR250R and Kawasaki Ninja 250R’s of the world.

So with all the Negative Nancy about electrics, why am I still talking about them? Because there is tremendous potential with a fully digital powertrain, that’s why. Forget the CD vs. tape cassette analogy, this is a Pandora vs. LP shift in technology — but we just don’t have a killer app yet for electric motorcycles. Defined as “the concept that a singular feature is so prolific that its proves the core value of a larger technological system, often driving consumers to make a purchasing decision on the product or system that highlights the feature,” it is clear that electric motorcycles have yet to define the advantage they represent to motorcyclists — not because there is no value in the system, but because electric motorcycle manufacturers have failed to provide the killer app to their core technology.

As it stands now, electric motorcycles are basically conventional motorcycles with batteries and motors that replace fuel tanks and engines. It is the same basic offering that we have had since the turn of the century, except with three times the cost, forty times the refuel time, and a quarter of the range. While the big hold-up for electrics, battery technology, is still advancing rapidly, at the end of the day consumers are still be making apples-to-apples comparisons between internal combustion and electric motorcycles because only the most basic elements of this new technology is being offered by electric OEMs (i.e. getting you from Point A to Point B).

There is a tremendous amount at stake for electric motorcycle OEMs beyond just the basics of the market status quo, as the first electric motorcycle OEM that figures out how to deliver a killer app to the electric motorcycle space, is going to be the first electric motorcycle company to find real traction with the born-on-gasoline motorcycle riding masses. Progressing from immediate needs to long-term goals, I have compiled a roadmap of four killer apps that the electric motorcycle space needs to bring to market. Each killer app builds off the next, and the whole exercise concludes on what I believe is the most important idea in motorcycling. Now, who is going to be the first to make these ideas a reality?

No Sub-800cc Motorcycle for India? Why Harley-Davidson Doesn’t Understand Emerging Markets

06/02/2012 @ 7:38 am, by Jensen Beeler24 COMMENTS

No Sub 800cc Motorcycle for India? Why Harley Davidson Doesnt Understand Emerging Markets Harley Davidson board racer

Regular readers of Asphalt & Rubber will have noticed by now that I like to talk about what is going on with motorcycling in emerging markets like India, Southeast Asia, Brazil, etc. The fact of the matter is that it is these markets, not North America or Europe, that are going to serve as the future for the motorcycle industry, and the sooner us westerners get used to that idea, the better. For an industry built around and defined by the rebellious archetypes portrayed by James Dean, Marlon Brando, and Steve McQueen, the reality is that motorcyclists as a whole are conservative by nature, and resistant to change…especially in the United States.

We like our bikes loud, our helmets off, and bikes built by real blue-collar ‘mericans. Our skin prickles at the thought of manufacturing outside the borders of our blessed Union, and every time a company opens a factory in India, Southeast Asia, or South America, we talk about the outsourcing of American labor, the downfall of our economy, or something equally hyperbolic.

This has been the same broken record that has been played for the better part of the past 100 years, and has re-manifests itself each decade to address the next perceived threat to our domestic economy. While there is much to say about the shifting of America’s GDP from manufacturing to service industries, the real germane subject for discussion here centers around the idea that all too often Chicken Little rears his head when an American company opens a factory outside of the United States.

Such is the case with Harley-Davidson, which setup manufacturing in India back in 2011. Contrary to belief that the sky was falling, the Bar & Shield brand was not getting ready to massively outsource its production abroad (though it was heavily re-negotiating with its unionized labor force), but instead very deliberately and wisely chose to bypass India’s extraordinarily high tariffs by building and assembling its Indian market bikes locally. This move allowed Harley-Davidson to competitively and reasonably price its motorcycle in the Indian market, which in turn helped the brand expand its presence in one of the largest motorcycle markets in the world.

While this plan so far has proved to be fruitful for Harley-Davidson, the recent news that Harley Davidson India CEO Anoop Prakash has confirmed that H-D will not be making a sub-800cc bike specifically for the Indian market shows a misstep for Harley-Davidson with its international strategy, especially as it pertains to the major growth markets for motorcycling.

Harley-Davidson Makes the Interbrand 100 for Another Year

01/17/2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Harley Davidson Makes the Interbrand 100 for Another Year harley davidson interbrand 100

Every year Interbrand releases a list of the Top 100 global brands — ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.