Report: Apple Looking at Acquiring Lit Motors

I had to check the A&R archives to see if we have even mentioned Lit Motors before, mostly because the the San Francisco startup has been slow to develop its self-balancing motorcycle, and I’m not terribly bullish on the project. That doesn’t mean the concept is without merit though, and its apparently caught the interest of Apple. If that sounds strange to you, then you need to understand that Apple, along with a bevy of other tech giants, is working on an autonomous car for the masses. This “Project Titan” as it’s called, has already seen Apple poach a couple of Lit Motors’ personnel, and now the most valuable company in the world is looking at acquiring Lit Motors, and/or other automotive entities, according to the New York Times.

WSBK: Milwaukee SMR Switching to Aprilia for 2017+

Aprilia have finally confirmed that they will be providing factory backing for the Milwaukee SMR squad in WorldSBK for the 2017 and 2018 seasons. It had been an open secret for months that the Milwaukee team were looking to make a switch to Aprilia, and they had signed Eugene Laverty and Lorenzo Savadori to contest the championship for them. But, it took a long time for the official confirmation to come through. One of the key factors in the choice, for both Laverty and Milwaukee SMR, was to have strong factory support from Aprilia for the 2017 season. The Aprilia RSV4 RF is still widely viewed as the best package on the WorldSBK grid inside the paddock, subject to the condition that the team running the bike has support from the Noale factory.

Is This the Year of the Monkey, The Honda Monkey?

If you read as many motorcycle news sites as I do, then you surely know that Honda is almost definitely probably maybe debuting a new “monkey bike” in the near future. The source of this news is Honda’s recent application for design patents in the European and Japanese markets. Intellectual property filings are a great way of seeing what a motorcycle OEM is up to, but as our colleagues at Motorcycle.com correctly pointed out, they can also be a great source of red herrings. Fortunately or unfortunately, it’s easy to jump to conclusions when one sees a filing that exactly mimics a show bike or concept, as we’ve seen this week with the Grom-powered Honda Monkey.

A Baby Version of the Ducati Multistrada Cometh?

The above photo was sent to the Italian website Moto.it by one of its readers, and it is supposedly a photo of an upcoming new version of the Ducati Multistrada, which is physically smaller than the current 1200cc model. Presumably, this would make the machine in question then the Ducati Multistrada 939, thus adding to the Euro4 compliant engine’s call to action for the 2017 model year. We say this all hypothetically however, because it is hard to verify anything from this photo…beyond the very obvious double-sided swingarm setup. What we do know is that the photographed motorcycle shares a chassis with the current Multistrada models, with both the cast and trellis pieces of the frame matching the Multistrada 1200 models, and not the Hypermotard 939.

Two New Ducati Scramblers Spotted in CARB Docs?

More new model news, as filings with the California Air Resources Board (CARB) suggest that we will see two new Scrambler models debuting, later this year. We come to this conclusion because emissions papers from CARB state that “Scrambler CR” and “Scrambler DS” models are coming from Ducati for 2017, in addition to the models we already have from the Italian manufacturer. The two-letter designations imply that we are likely to see a café racer (CR) version of the Ducati Scrambler, as well as a dual-sport (DS) version of the machine, which we have already seen in spy photos. This news isn’t surprising, since Ducati has made no secret about its desire to expand the Scrambler lineup.

New Four-Cylinder MV Agusta Brutale Debuting at EICMA

You know the new-bike season is just around the corner, because we’re starting to get glimpses of what the motorcycle OEMs will debut at shows like INTERMOT and EICMA. We’ve already had a glimpse of the 2017 Honda CBR1000RR, as well as the 2017 BMW S1000R, and if the folks at Italian motorcycle magazine Motociclismo are correct, the following is a concept sketch of the four-cylinder 2017 MV Agusta Brutale. The new Brutale is one of two new bikes that MV Agusta will launch at the EICMA show, with the other machine pegged as a special edition three-cylinder model. To be up front, we don’t expect anything too crazy from MV Agusta for the 2017 model year, with the Italian company still limited in options by its financial situation.

Spotted: The Subtly Changed 2017 BMW S1000R

Thanks to our loyal readers, we were pointed in the direction of some photos of what looks like a pre-production version of the upcoming 2017 BMW S1000R streetfighter (one of the machines we tipped for an update this coming model year). It appears that the new BMW S1000R is going to get a bevy of changes already found on the current BMW S1000RR superbike, both visually and mechanically. Caught at the Oschersleben track in Germany, we can’t imagine how many people walked by this parked motorcycle, without realizing what it was. We can’t blame them though, because the updates coming to the 2017 BMW S1000R are subtle, and you’d really have to know what you’re looking at, in order to see the changes.

More of the Sexiness That Is the KTM Moto2 Race Bike

KTM’s Moto2 project officially debuted today, with Aki Ajo managing the team that will consist of riders Brad Binder and Miguel Oliveira. Like KTM’s MotoGP project, with the KTM RC16 race bike, the Moto2 project uses some intriguing elements. Namely, the frame is of a steel trellis design, the suspension is provided for by WP, and of course the engine is a lightly tuned Honda CBR600RR lump. If looks could win races, the WP KTM Moto2 machine would already be a contender. That being said, we have high expectations for the racing program in next year’s Moto2 Championship. Until then tough, we’ll let you drool over the high-resolution images we have waiting for you, after the jump.

Hi, Are You the 2017 Honda CBR1000RR?

If you were hoping that the 2017 Honda CBR1000RR would be a completely new machine for sport bike enthusiasts, the following might disappoint you. This is because photos published on Twitter seem to suggest that the 2017 Honda Fireblade will get mostly cosmetic changes for the upcoming model year. As you can see after the jump, what looks like the new CBR1000RR was caught lapping for what appears to be a PR video spot for the Japanese OEM. While it is clear from these shots that the pictured Honda CBR1000RR has a radically new fairing design, a closer comparison to the chassis (see above) suggests that the machine is simply the current generation machine, with new clothing.

Official: KTM Enters Moto2 with Binder and Oliveira

KTM is to enter the Moto2 class. The Ajo team is to expand its current Moto2 operation to two riders, with Brad Binder and Miguel Oliveira (not Tom Lüthi, as we had previously reported) taking the place of the departing Johann Zarco. The team is also to switch from Kalex to KTM, as part of KTM’s project to provide a career path for young riders from the FIM CEV Moto3 championship through all three Grand Prix classes to MotoGP. The names of the riders involved should come as no surprise. Brad Binder is a race or two away at most from becoming the 2016 Moto3 world champion, and Miguel Oliveira came very close to winning the Moto3 title in 2015, as Binder’s teammate in the Red Bull KTM Ajo Moto3 team. Both riders are highly rated both by KTM and by team boss Aki Ajo.

AMA Pro Flat Track is Now American Flat Track

09/26/2016 @ 3:53 am, by Jensen Beeler13 COMMENTS

american-flat-track-logo

Flat track racing in the United States is getting a makeover, with AMA Pro Flat Track changing its name to American Flat Track (AFT). This change comes during an interesting time, with flat track racing seeing a renaissance in its two-wheeled racing spectacle.

Reading our minds, the press release from AMA Pro Racing says that the rebranding comes as “the dawn of a new era for America’s favorite motorcycle sport,” which also comes as American Flat Track also ushers in a new class structure for professional flat track racing.

As you would expect then, AMA Pro Racing is also announcing its new racing classes for the newly named American Flat Track series.

There will be an AFT Twins class, with two-cylinder motorcycles, 650cc to 999cc, which will cater to the series’ top riders; and then there will be an AFT Singles class, with 450cc single-cylinder machines, which will serve as a feeder for the AFT Twins class.

Motorcycle Dealers Take Note – This Is How You Sell Fun

09/08/2016 @ 10:58 am, by Jensen Beeler26 COMMENTS

Dypree-Husqvarna-701-Supermoto

In writing this story, I probably tried on four or five different approaches to say that exact same thing: here is a video that makes me want to drop off a pile of cash at my local Husqvarna dealership, and brap off into the sunset with a new Husqvarna 701 Supermoto.

I had trouble articulating this thought though, not because I was at a loss of words for my inner-hooligan, but because what impressed me more was the fact that this high-octane video clip comes not from Husqvarna, but instead from one of the company’s Czech dealers: Dypree.

Some Thoughts Regarding MV Agusta, From 30,000 Feet

02/03/2016 @ 7:32 am, by Jensen Beeler49 COMMENTS

MV-Agusta-logo-new-1

I’m on my second-to-last airplane ride on this two-week travel stint, and while I might be headed to San Diego, CA for the Ducati XDiavel launch, my thoughts are still back in Spain, on another Italian motorcycle manufacturer: MV Agusta.

There has been a fair bit of news to come from the 2016 MV Agusta Brutale 800 launch (read our review here), namely that MV Agusta has a bevy of new motorcycles due to break cover in 2016.

MV Agusta has a new logo as well (shown above), though I doubt you have noticed the subtle changes made to the design, as the new logo looks pretty much exactly like the old logo, minus some very hard-to-notice changes to the positioning of the lettering and gear graphic. Along with the new logo design comes with a new tagline: Passion. Precisely Crafted.

MV Agusta CEO Giovanni Castiglioni says that the new logo and new tagline come with MV Agusta’s new raison d’être of building motorcycles that focus on the needs of the motorcyclist.

A statement like this of course then begs for the follow-up question: were the previous models not built with motorcyclists in mind? Tongue-in-cheek riders might answer that rhetorical question in the affirmative.

Joking aside, in front of us we have a marginally different logo, accompanied by some good business-bullshit bingo…so what’s the real story here? Let me explain, long-windedly of course.

LVMH to Acquire the Deus Ex Machina Brand?

12/02/2015 @ 11:34 am, by Jensen Beeler12 COMMENTS

deux-ex-machina-logo

Like the word “cool” itself, it is hard to describe what exactly Deus ex Machina is, especially to the uninitiated. The motorcycle/surf lifestyle brand is 10 years old now, and will go down in moto-history as being partially responsible for the “post-authentic” motorcycle movement.

The easiest explanations is that the Deus ex Machina brand is known both for its two-wheeled creations, and also its destination stores in Sydney, Bali, Japan, Los Angeles, and Milan.

In talks now with L-Capital, the private equity arm of LVMH (which is better known for its Louis Vuitton, Moët, and Hennessy brands), Deus ex Machina looks to be the second major exit for its founder and majority shareholder Dare Jennings, who sold his Mambo brand to Gazal Corporation back in 1990.

Unfold Honda’s “Power of Dreams” in Paper

09/22/2015 @ 4:44 pm, by Jensen Beeler13 COMMENTS

honda-paper-commercial

It’s easy to focus on what is right in front of us, but every now and then you have to stop and think about the past – and a company like Honda certainly has a storied past.

Honda helped contribute to the rise of a post-WWII Japanese economy. It has built some of the most iconic vehicles in modern time, some of them two-wheeled, some of them not.

And for as much grief we give Big Red sometimes, it is one of the few brands in the motorcycle industry that truly sets the tone for everyone else. When Honda talks, everyone listens.

Maybe that’s what makes this short video from Honda, which debuted on Sunday during primetime football, so appealing to us – both as lovers of motorcycles, but also good branding.

The commercial is clever and well executed, and in less than two minutes it not only reminds us of the pedigree that is the Honda brand, but also of all the milestones the company has achieved in what will be 67 years at the end of this week. Pretty impressive stuff.

Is The Honda RC213V-S Really Your Dream Bike?

08/13/2015 @ 3:35 pm, by Jensen Beeler92 COMMENTS

Honda-RC213V-S-up-close-Jensen-Beeler-15

Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul.

From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears.

The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S – debuting a machine that ticked all the right objective boxes, but failed the most subjective of all tests: my lustful desire to own it.

Consumer Reports: Victory Owners the Most Happy, But Yamaha the Most Reliable

04/08/2015 @ 9:06 am, by Jensen Beeler25 COMMENTS

wrenches

Consumer Reports has taken another polling from motorcycle owners, a part of the publication’s continuous assessment on the value of various motorcycle brands and categories.

As usual, the Japanese brands dominated the reliability segment, though that did not automatically translate into the happiest of owners.

Victory Motorcycles takes the cake for keeping its customers happy, which stems from having fairly reliable motorcycles, coupled with good customer service and dealer interactions.

As such, 80% of Victory owners said they would buy a Victory again. Compare that figure to 72% for Harley-Davidson, and 70% for Honda (all other OEMs were below 70%).

Some Thoughts on MV Agusta & A Story About Two Letters

02/16/2015 @ 7:51 pm, by Jensen Beeler43 COMMENTS

MV-Agusta-F3-800-Fotana-Jensen-Beeler

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course.

This article is “Part 1” of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go.

Ducati Scrambler Begins Production in Italy

12/01/2014 @ 1:20 pm, by Jensen Beeler18 COMMENTS

scrambler-ducati-production

Production of the Ducati Scrambler began today in Borgo Panigale, marking the rebirth of the model in Ducati’s lineup and the start of Bologna’s new “Scrambler Ducati” brand and line.

As we reported earlier this year, the Scramblers produced at Borgo Panigale will not be arriving in the North American markets, which will instead receive models made by Ducati’s Thailand factory (no word on when that production will begin, if it hasn’t already).

Production strategies aside, the Ducati Scrambler marks many changes for the Italian company, which has been abashed in its pursuit of younger, let’s say more hip, motorcyclists with the Ducati Scrambler line.

BRD Motorcycles Is Now Alta Motors

10/16/2014 @ 9:39 am, by Jensen Beeler6 COMMENTS

chef-brd

We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.

Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.

We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.