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Friday Is The Most Important Day Ever for Suzuki’s Future

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We are just a couple day away from Suzuki's big motorcycle announcement for 2021, and the full might of the Japanese marketing is busy getting us excited for the next generation of Hayabusa hyperbike. Suzuki wasn't exactly coy when it began its teaser campaign for the new model reveal, and of course it didn't take long for details, teaser images, and even a promotional video, to leak onto the internet. Fueling the fire even before all of this, there has been no shortage of rumors regarding the next Hayabusa's look and performance characteristics. Make no mistake, this new Hayabusa is a highly anticipated model from Suzuki, and I would argue that this is the most important motorcycle release ever from Suzuki. I do not make that statement lightly.

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