In Episode 4 of the MOTR Podcast, I sit down with Reid Wilson, Senior Director of marketing and planning at Indian Motorcycle.
Our conversation comes just hours after I rode a pre-production version of the Indian FTR1200 street bike, which serves as a jumping off point for a conversation about where Indian is headed as a company and a brand.
The FTR1200 is a pivotal motorcycle for Indian, as the machine helps mark the transition occurring at the American motorcycle company. Up until now, Indian had wanted to be the next Harley-Davidson…and now it wants to be the next Honda.
Reid’s insights into the Indian FTR1200 and the company’s overall positioning help us understand what is going on behind-the-scenes at Indian, which makes for an interesting conversation. I think you will enjoy his insights.