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roehr-1250sc-motorcycle

It looks like manufacturer, Roehr Motorcycles, has recently announced the opening of their new Santa Monica, California sales office. The new office is located on the beach in Santa Monica, CA in the heart of the Southern California motorcycle scene, making this the first business decision Roehr has gotten right since borrowing heavily from Italian motorcycle designs and a GM/Ford business model. Well done boys.

The Roehr 1250sc will be available in Santa Monica for private demo’s beginning in April.

Source: Roehr Motocycles via 2 Wheel Tuesday

2009-yamaha-vmax

Yamaha is reporting its first quarterly loss in over 4 years, with a fourth-quarter loss of $467 million (compare that to its profit of $41 million in the fourth-quarter of 2007). Since Yamaha gets nearly 90% of its revenue outside of Japan, the strong yen doesn’t help matters much either. The yen gained 17% against the U.S. dollar in the fourth quarter, thus eroding the value of overseas sales from their usually fat margins.

It should shock few people at that is point that in 2008, Yamaha lost customers in North America and Europe as would-be buyers cut recreational toys like motorcycles out of their budgets due to the…you guessed it…credit crisis and falling home values. In response to this, Yamaha is expected to cut the salaries of its executives by as much as 20% from February to December in order to hedge cut-costs and as a sign of unification within the corporation (a common act in Japanese corporations, GM take note).

Despite this litany of bad news, Yamaha’s shares were seemingly unaffected, and closed at 880 yen at the end of trading yesterday. Also, the stock has only dropped 5.6%t so far this year. Investors are either hopefully of Yamaha’s ability to weather the financial storm or saw this coming a mile away. We’re guessing the latter.

Source:

J.D. Power and Associates has just released a report that details some of the major reasons why motorcycle buyers purchase one bike over another. After talking to over 3000 customers in September and October, the report outlines four major factors for purchasing desiions, namely: why a buyer bought from one brand rather than another. The short answer is: The Dealer, the long answer is after the jump.

 

The world markets may be down, and stores may dropping out of business like it’s third period French class, but Ducati is finding the economic downturn to have an upside on its balance sheet.

Ducati’s sales revenue for the first three quarters of 2008 grew by 25% compared to last year’s figures. This means to close to $417MM in revenue for the Bologna Bandits, with their bottom line looking 87% better than before, totaling in at $41MM.

Why now brown cow? Well shipments from Desmo-central to dealer floor rooms has been up by 19% for the year so far, with sales up 8% worldwide. In the meantime, worldwide industry sales are down 6%. Evidently, those cars that people aren’t buying, is not equating into motorcycle purchases (you know…for the mileage advantage) 

The Bologna Boys say they are still on track to achieve a forecast 20% growth in worldwide sales for full fiscal year, up from a predicted 15% sales growth.

How are the other European manufacturers doing? 

KTM has had a 50% drop in operating profit for the full 12 months of its fiscal year, closing the books at $21MM. The House of Orange (not Oranj) is blaming this decline on a bad Dollar to Euro exchange rate, and plans to cut motorcycle production for the 2009 season by 10%.

Piaggio (owner of Aprilia, and most of Europe’s scooters) is also cutting back on production across all its motorcycle and scooter brands after depressing results for the first 3 quarters of 2008. Overall sales were down by almost 6%, falling 10% in Europe, which accounts for about 80% of its bike and scooter sales.

BMW, while slightly more insulated, is feeling the pain too, with global motorcycle sales down by 2.5% in the same period, and profit from bikes falling by nearly 16%.

Source: visordown

In other financial news, the trade-deficit for sportbike hotness in the United States has increased another 300%. Sorry Buell.