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According to the latest polls conducted by PowerSports Business, the cruiser segment of motorcycle sales have been hit the hardest during the current economic meltdown, seeing nearly a 31% drop over last year’s numbers. Following close behind are dual-sport sales, which were reported to be down 29%. Touring bikes have fared better than the rest of the industry, showing only an 9% drop in sales figures.

No numbers were released for the sportbike segment, but these numbers do seem to be better a better outcome than what was being reported by the metric manufacturers earlier this month. Without more data, it’s hard to say who/where the most pain is being felt in the industry, but there clearly are brands and segments that seem to be more insularly to the fluctuations in our economic condition.

Source: PowerSports Business

It’s doom and gloom today. The motorcycle industry continues to be slogged on the nose like a near-sighted proctologist, as exports from metric manufacturers declined by 65% this June from 2008’s figures. This drop comes after May only showed a 58% loss over last year’s numbers, showing an escalation of the problems for the motorcycle industry, instead of the beginnings of an abatement. For those who aren’t keeping score, 2009 so far has sold 25% less units than 2008, with the crunch hitting the hardest as sales normally would pick up during the summer.

yamaha-squid

Our day wouldn’t complete if we didn’t bring you gloom from all four of the Japanese manufacturers; and yes, even Yamaha wasn’t spared the wraith of the global economic slowdown. Yamaha Motor Corporation is reporting double-digit percentage sales drops in its two-wheeled and four-wheeled retail sales.

Yamaha said its U.S. motorcycle retail sales of 21,000 units is a 30% dip from last year’s numbers. Similarly, its U.S. ATV retail sales fell 26% to 17,000 units. This number is at least better than the ATV industry average of a 33% sales decrease. Overall for its worldwide operations, Yamaha reported a sales decline of 35.5% from the year-ago quarter, and a net loss of $189 million for its first quarter, which ended March 31.

Source: PowerSports Business

suzuki-squid

Suzuki Motor Corporation is reporting its 3rd quarter in a row of sales dropping in its European and North American markets. In North America, the company sold 88,000 units, weighing in at a 34% reduction from last year’s numbers. Suzuki fared better in Europe where it sold 114,000 units, or a a 24% decrease from last year. Yes the bleeding continues, but at least .

Source: PowerSports Business

honda-motorcycles-for-sale

Honda North America is reporting that its combined motorcycle, ATV, and personal water craft sales fell by 52% last quarter, compared to last year’s numbers. For motorcycles alone, Honda’s North American new unit sales totaled 45,000, or a reduction of about 47% from last year’s marks, whereas the company’s total motorcycle sales totaled 72,000 units, nearly half of the 150,000 units sold last year.

For its entire fiscal year, Honda’s North American motorcycles segment sales totaled 320,000 units, or a drop of 29%. All eyes will on this quarter to see if the company can turn around this death-spiral in what is usually the best time of the season as far as motorcycle sales go.

Source: PowerSports Business

roehr-1250sc-motorcycle

It looks like manufacturer, Roehr Motorcycles, has recently announced the opening of their new Santa Monica, California sales office. The new office is located on the beach in Santa Monica, CA in the heart of the Southern California motorcycle scene, making this the first business decision Roehr has gotten right since borrowing heavily from Italian motorcycle designs and a GM/Ford business model. Well done boys.

The Roehr 1250sc will be available in Santa Monica for private demo’s beginning in April.

Source: Roehr Motocycles via 2 Wheel Tuesday

2009-yamaha-vmax

Yamaha is reporting its first quarterly loss in over 4 years, with a fourth-quarter loss of $467 million (compare that to its profit of $41 million in the fourth-quarter of 2007). Since Yamaha gets nearly 90% of its revenue outside of Japan, the strong yen doesn’t help matters much either. The yen gained 17% against the U.S. dollar in the fourth quarter, thus eroding the value of overseas sales from their usually fat margins.

It should shock few people at that is point that in 2008, Yamaha lost customers in North America and Europe as would-be buyers cut recreational toys like motorcycles out of their budgets due to the…you guessed it…credit crisis and falling home values. In response to this, Yamaha is expected to cut the salaries of its executives by as much as 20% from February to December in order to hedge cut-costs and as a sign of unification within the corporation (a common act in Japanese corporations, GM take note).

Despite this litany of bad news, Yamaha’s shares were seemingly unaffected, and closed at 880 yen at the end of trading yesterday. Also, the stock has only dropped 5.6%t so far this year. Investors are either hopefully of Yamaha’s ability to weather the financial storm or saw this coming a mile away. We’re guessing the latter.

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