After aquiring Indian firm JV KBX from Bosch last October, Brembo has opened the doors of its brand new plant in India this week. The plant will be dedicated to the production of disc brake systems for scooters and motorcycles between the displacement of 125cc and 250cc’s in the Indian market.
The move positions Brembo to challenge the Lombard Group, which currently holds over 50% of the market share for disk brakes of motor vehicles in India. In case you didn’t know, the Indian market is mainly composed motorcycles between 50cc’s and 350cc’s. This makes the acquisition and new factory a huge strategic move for Brembo in a rapidly developing nation.
Brembo is selling the brake products under the name Breco, which is their mark specifically dedicated for motorcycles and scooters with small and medium displacements in developing countries like Brazil, Russia, India, China and in the other nations of Southeast Asia.
Brembo’s activities in India began in 1998 through a license of its technology for the production of brake discs for motorcycles to the Indian Kalayani Brakes, later acquired by Bosch Chassis Systems India Ltd., the Indian subsidiary of the German multinational of a similar name. In 2006 it was turned into KBX, the Joint Venture Joint between Brembo and Bosch.