Over 17,000 people flocked to the northern end of Portland this year, braving the cold interior of a vacant building with their plaid shirts, in order to drink PBR, listen to loud music, and look at the occasional motorcycle. Yes, it us that time of year for The One Motorcycle Show in Portland, Oregon.
More than just a much larger venue, The One Moto Show continues to gain traction with vendors and sponsors, all the while attracting more and more bike-curious attendees through its doors.
Main-lined into the zeitgeist that we recognize as two-wheeled hipsterdom, “mainstream” motorcyclists can roll their eyes while shuffling through the PDX masses, but you cannot deny the pulse the show keeps with younger motorcyclists.
As such, there were more than a few pillars of the motorcycle industry circulating in the show’s ranks – all incognito, of course – trying to understand how the next generation interacts not only with motorcycles, but also with each other.
Over 150 bikes were on display for those in attendance – I heard a figure as high as 170 motorcycles were hidden throughout the multiple rooms and floors of the show’s venue – and a couple trends struck me over the course of the show.