A little something to end the week with, Roland Sands Design has put together a video called “Art of the Machine” that is a bit different from the usual fare you find in the motorcycle industry, even from the exceptional creative types at RSD.

Using a kaleidoscope treatment on a series of fabrication and riding clips, the short film has an eerily dark and deep feel to it. You don’t have to be a fan of RSD’s work in order to become enthralled by the mesmerizing visual and audios here, and while we’re not quite sure why we like it…we know that we just do. Obey.

Source: Roland Sands Design

  • TexusTim


  • Chris Blair

    That was pretty cool and mesmerizing to say the least, thanks for sharing Jensen.

  • H.L.

    Perfect title. My selfish self would have loved to see more sportbike riding effects but a true pleasure to watch. Thanks for sharing. A&R has changed and enhanced my motorcycle online experience. Love opening up my emails and seeing new articles. Don’t care if they’re from motomatters or wherever. THX

  • That is a very Nice one!
    Roland Sands always know how to do it :) Very cool

  • crshnbrn

    @TexusTim: Trippy indeed, and no, I am not dogging you on spelling.

    It is also stirring. Great work by all involved.

    It made me think of an inkblot test for motoheads.

    Doctor: “Tell me what you see”.
    Patient: “I see why I enjoy motorcycling, but I still can’t explain it to you”.

  • good dog

    ^^ Yes like a Rorschach test, and all I’m see is vag***

  • Jake F.

    The adjective “awesome” is very over used but well deserved in this case. That was awesome. Full stop.

  • exceptional & inspired / goes staright the heart of what we love!
    absolutely pure marketing with a soul.

  • Way to be creative Roland…. I guess “imitation is the sincerest form of flattery.”

  • Bicho

    Thanks Aleks!I knew the”art”in the title had to be overrated………self important RSD marketing!Visually i like just isnt art to me,not original at all……..

  • This makes my brain hurt.

  • Matt Higgins