Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Video: Roland Sands Design’s “Art of the Machine”

12/13/2013 @ 6:26 pm, by Jensen Beeler12 COMMENTS

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A little something to end the week with, Roland Sands Design has put together a video called “Art of the Machine” that is a bit different from the usual fare you find in the motorcycle industry, even from the exceptional creative types at RSD.

Using a kaleidoscope treatment on a series of fabrication and riding clips, the short film has an eerily dark and deep feel to it. You don’t have to be a fan of RSD’s work in order to become enthralled by the mesmerizing visual and audios here, and while we’re not quite sure why we like it…we know that we just do. Obey.

BMW Concept Ninety – Retro Meets Modern

05/24/2013 @ 11:39 am, by Jensen Beeler52 COMMENTS

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Late last year, we said that BMW Motorrad was working on a special air-cooled motorcycle to help commemorate the German company’s 90th anniversary of making motorbikes. Well, today we get to see what zie Germans have been up to, and it is called the BMW Concept Ninety.

Taking its cues from the BMW R90S, which itself turns 40-years-old today, the BMW Concept Ninety is debuting at the Concorso d’Eleganza Villa d’Este and was designed by America’s own Roland Sands Design and the BMW Motorrad design team.

“The BMW R 90 S hails from an era in which bikers were regarded as outlaws,” said Edgar Heinrich, Head of BMW Motorrad Design, in the company’s press release. “There was something rebellious about it – it was fast, loud and wild. Pure emotion. And it has retained its fascination to this day.”

With that in mind, we turn our attention to the BMW Concept Ninety. Photos and video are after the jump of course, and leave your thoughts about the machine in the comments.

The First Front Wheel Burnout on a Motorcycle

08/23/2011 @ 12:12 pm, by Jensen Beeler2 COMMENTS

Judging from its upload date on YouTube, this isn’t exactly a new video; but since it’s new to us, we thought we would share in what we’re pretty sure is the world’s first front-wheel burnout on a motorcycle. This unlawful exhibition of speed was perpetrated by the twisted minds down at Roland Sands Design, at their happy hunting grounds near the LA river.

The front-wheel drive system comes from Christini (not Ducati Corse), while RSD’s Rodney Aguiar built the 450cc super single motorcycle that AWD system is mated to for an episode of Nitro Circus. Check the video out after the jump.

Roland Sands Desmo Tracker Begins to Take Form

07/08/2011 @ 8:13 am, by Jensen Beeler34 COMMENTS

We’ve had our fair share of controversial articles here on Asphalt & Rubber, with some posts dealing with hot-button topics, while others were designed to stir the pot a bit. Usually though we know what sort of trouble we’re getting ourselves into, even before the first comment is left by a reader, but no article caught us by surprise more than our initial coverage of Roland Sands’s latest custom project: the RSD Desmo Tracker. A flat track bike with a Desmosedici RR heart, there’s something about taking the MotoGP replica and turning it into a steel-shoe racer that elicits a very visceral response from Ducatisti and flat trackers alike.

Maybe it’s because those two parts of the motorcycle world are just that far apart — one is reserved for dentists having a mid-life crisis, and the other for back-woods hillbillies that can only turn left. Maybe it’s because people think that if you own a $40,000 Desmosedici RR, the last thing you should be doing with the machine is making it something else. There’s no doubt that Desmo is the sort of thing little boys put posters of on their bedroom wall, so does tampering with Bologna’s GP opus change that childhood fantasy?

We could delve into this topic further, but I doubt we’d get very far in the conversation. I will say this though, just like you can’t judge a book by its cover, you can’t judge a bike by its build progress. That being said, this post is one of those articles that we see trouble brewing a mile away. A friendly reminder: the comments section is below, near the bottom of the page.

Another Day in the Roland Sands Office

05/10/2011 @ 4:08 pm, by Jensen Beeler4 COMMENTS

Making custom bikes of his choosing in Southern California is pretty lush gig, and helping prove the point that we should give up this crazy blogging lifestyle, Roland Sands Design has come up with this “typical day in the office” video. Tracking a promotional photo shoot that starts in the RSD shop, and ends in some apocalyptic industrial park, there’s a bevy of women, motorcycles, and Roland.

After crushing a small mutiny here in the office (we must not have enough bikes for our decor here in the A&R office), we can share with you  the video of a typical day in the Roland Sands Design office. Employers beforewarned as your workforce may start complaining of unfair working conditions. Employees beware, not all the scenes here are strictly work safe.

Roland Sands Design Ducati Desmo Tracker

03/14/2011 @ 7:42 am, by Jensen Beeler20 COMMENTS

Those boys in Southern California are at it again, as Roland Sands Design has taken on building a customer’s Ducati Desmosedici RR into a custom street tracker. According to RSD the lucky owner is Justyn Amstutz, and this zero miles Desmosedici RR is one of three in his stable. With 989cc 200+ hp V4 motor that revs to 16,000 rpm, RSD hopes to take Ducati’s beast of a street bike, and turn it into something that requires a steel boot to ride.

Roland Sands Talks about Bell Helmets

01/17/2011 @ 4:03 pm, by Jensen Beeler7 COMMENTS

We’ve had more than a few Bell Helmets rolling around the A&R office these past months, and one of the things we’ve really liked from this American-based company is how it has teamed up with notable designers from inside and outside of the motorcycle industry to bring attractive and fresh looks to consumers. While it’s been the Bell Star and Vortex that have been keeping our brains firmly in-between our ears, it’s the designs by Roland Sands and Jona Cerwinske that have been attracting us to Bell, and propelling the company back into the motorcycle helmet market as a whole.

Taking some time to talk to Roland Sands at his new Southern California shop, Bell Helmets has put together this short video with the former motorcycle racer turned designer. While Bell and RSD are obviously out to hock the new gold-leaf-over-carbon fiber “Speed Freak” helmet they’ve created for 2011, Roland has some interesting stories about his process and growing up around motorcycles…the photography is spectacular too boot.

With Bell in the process of restoring its name after having its motorcycle helmet division operated overseas by another company, we expect to see more videos in the future like the one after the jump that engage riders with this once-defunct American brand.

More Photos of the Roland Sands Design Ducati Diavel

10/17/2010 @ 11:16 pm, by Jensen Beeler18 COMMENTS

Our good friends at Ducati News Today have released more photos of the Ducati Diavel that Roland Sands built at his Southern California shop. While this photo is RSD’s take on how the Diavel should look, Roland and his crew have made a variety of accessories and OEM parts that Ducati will carry for the Diavel when it officially launches.

You’re not likely to hear Ducati brass tout the fact though, as they’ve tried to distance themselves from Roland Sand Design’s involvement — a misstep in our opinion. If anyone can connect the stodgy custom chopper market to a more hip and younger motorcycling audience, it’s Roland Sands Design, and Ducati could do well to associate themselves with the talent surrounding that firm. After all Roland Sands Design is really the only link in the US market that exists between the sport bike and cruiser markets.

The Ducati Diavel That Roland Sands Design Built

10/11/2010 @ 1:07 am, by Jensen Beeler12 COMMENTS

Sometimes if you want to know where something is going, it helps to know where it’s been. That seems to be the case as Ducati News Today has esnagged some photos 2011 Ducati Diavel from way back in May of last year. Caught in the United States being fitted with a new swingarm (according to DNT), this version of the Ducati Diavel shows some interesting lines that depart from the photos we’ve seen earlier of the performance cruiser.

But why does this Diavel look so different from the clay models and spy shots we’ve seen? While some will say it’s an earlier model, our eagle eye spots a few parts from the Roland Sands Design parts bin. When we saw the latest spy shots of the Diavel, the bike had some wheels on it that screamed influences from Performance Machines. It’s no secret that PM and RSD have close ties, so we went digging, and our sources tell us that Roland Sands Design has been helping Ducati kit the Diavel with aftermarket parts (note the Öhlins shock which will surely be a Ducati Performance part for the Diavel). More info and photos after the jump.

Roland Sands Design’s Mission 200

08/05/2010 @ 1:25 pm, by Jensen Beeler8 COMMENTS

Roland Sands Design has a new project in their garage that sees a modified Victory being built for ludicrous speed. Aptly named Mission 200, RSD is aiming for a modified partial streamlining (MPS) record, and a 200mph benchmark. Currently the bike features a stock Victory 106ci motor, but to reach the 200mph mark RSD plans to turbo the Victory v-twin motor out. The work done by RSD looks amazing, but will the bike go 200 miles per hour? Only time will tell. Video and photos after the jump.