Introducing the MOTR Podcast

Today we are announcing the third podcast that Asphalt & Rubber is involved with, the Motorcycles on the Record Podcast…or as we like to call it: the MOTR Podcast. The concept is pretty simple, as the MOTR Podcast is designed to compliment our popular Two Enthusiasts Podcast production. For those who don’t listen to it aleady, on the Two Enthusiasts Podcast, myself and co-host Quentin Wilson take an outside perspective on what is happening in the motorcycle industry. So, to contrast that with the MOTR Podcast, this new show will provide an insider’s view of what’s going on in motorcycles, with a focus on interviews and discussions with the industry’s leading figures.

Say Hello to the New Triumph Speed Triple RS

Back in 1994, Triumph created the streetfighter segment with the Speed Triple. But, the bike of 20 years ago is very different from the one debuting today, however the basic ethos remains: an aggressive sport bike for the city streets. In this time span though, the streetfighter segment has changed. Brands like KTM and Aprilia rule the roost, with high-horsepower bikes that come competently packed with high-tech electronics. Hoping to stay relevant with the same basic 1050cc platform, the British marque shows us now the 2018 Triumph Speed Triple RS – which boasts over 100 “new” parts just in the engine alone. The changes are subtle to the outgoing model though, but the highlights do stand out.

2018 Alta Motors Redshift MXR Officially Debuts – More Power, More Torque, Less Weight, and “Overclocking”

Here it is. After we broke the story that Alta Motors would be debuting an R-spec machine for its motocross line, we get our first glimpse of the 2018 Alta Motor Redshift MXR. A souped-up version of the 2018 model, which already gets some upgrades over last year’s bike, the Redshift MXR boasts some impressive features, in the pursuit of a no-compromises MX race bike. As such, Alta is quoting a stout 50hp and 42 lbs•ft of torque for the Redshift MXR, while the “wet” weight of the machine has been reduced by 8 lbs, to 259 lbs ready-to-ride. Recharge times have also been reduced, to just 1.5hrs on a 220v system – a savings of 30 minutes over the standard model.

Harley-Davidson Electric Motorcycle Coming in 18 Months

Harley-Davidson CEO Matthew Levatich dropped more than a few bombs during today’s earnings report, first saying that the Bar & Shield brand would close its Kansas City factory and consolidate production around its York, Pennsylvania plant. The American brand isn’t stopping the news there though. Offering a carrot of good tidings, Harley-Davidson reports that it will make its first production electric motorcycle within the next 18 months, effectively bringing its Livewire concept into production. The Livewire was a purpose-built concept done by Harley-Davidson in order to gauge the market reaction to the Bar & Shield brand going electric. Offering limited test rides, Harley-Davidson got positive responses to the Livewire experience, and the project has been internally green-lit ever since.

Harley-Davidson Will Close Its Kansas City Plant

The economic outlook for Harley-Davidson right now is not looking good. Just last year, the Bar & Shield brand cut 118 jobs from its plant in York, citing the need to cut production costs, and to reduce factory capacity so that it was more inline with consumer demand. That demand has seemingly dropped even further though, as Harley-Davidson will cut 260 jobs from its production ranks, losing roughly 800 positions in Kansas City, but adding 450 positions back to its York facility, where it is consolidating. The news comes as part of Harley-Davidson’s recounting of its rough go at 2017. The American brand saw its sales in the United States down 8.5% (down 6.7% worldwide), with the fourth quarter of the year taking a particular beating: down 11.1% in the USA (9.6% worldwide).

Hervé Poncharal Talks About Replacing Jonas Folger

It is hard to envision a worse time to lose a rider for the season. Jonas Folger’s announcement that he was withdrawing from the 2018 MotoGP season to focus on his health was a hammer blow for the Monster Yamaha Tech 3 team. Just weeks before the start of testing for the new season, and long after riders good enough to race in MotoGP have signed contracts, Tech 3 team boss Hervé Poncharal is left looking for a replacement. It is a massive task, especially as Poncharal is refusing to break any contracts to take a rider. “You would be amazed to hear how many phone calls I have had, and who from,” he told us. “There were some interesting names, honestly, but priority for me, the basis for me is that I will never take or enter into any kind of discussion with someone who has a contract.”

Honda and Forever 21 Create Clothing Line for Millennials

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women. “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

What You Need to Know About the Ducati Panigale V4 S

Is the Ducati Panigale V4 S the most anticipated motorcycle of 2018? If you are a diehard sport biker, the answer is probably yes, though a number of significant models are debuting this year, from several manufacturers. Still, in terms of ground-changing machines, the Panigale V4 has to rank high up on the list, as it is Ducati’s first proper four-cylinder motorcycle to go into mainstream production. I am writing to you today from Valencia, Spain – where we just finished a day of riding at the Circuit Ricardo Tormo, which is better known as the final stop on the MotoGP Championship calendar. So, let me tell you what you need to know about Ducati’s new flagship motorcycle, the Panigale V4 S. 

What You Need to Know About the 2018 Honda Gold Wing

We just finished riding the 2018 Honda Gold Wing Tour in Austin, Texas – a day early I might add…because it’s snowing…in Texas. Still, clocking close to 200 miles on Honda’s sixth generation of this venerable touring machine has provided us with some interesting insights into the next Wing. A bike designed for long-distance riding, we have gathered our thoughts on the new Honda Gold Wing Tour, in a short and sweet format, so you can sound informed at your next bike night or internet forum. Overall, the all-new Honda Gold Wing Tour is a smart update to an iconic motorcycle, and it brings the Gold Wing name inline with the current state of technology. As we found on the road,  the new Gold Wing is an improvement over its predecessor, but that comes with a caveat or two.

Brembo Issues Statement on Its Master Cylinder Recall

Just over a week ago, we broke the news that a massive recall was coming to motorcycles equipped with a particular Brembo master cylinder. Since then, we have seen recall notices from Aprilia and Ducati (affecting roughly 10,000 motorcycles in the USA) with more recalls expected from other brands. Because recalls in the United States typically come from the motorcycle manufacturer and not the part supplier, mum was the word from the folks at Brembo, though there were a number of questions regarding these recalls that weren’t answered in the NHTSA documents. Today, Brembo has finally decided to speak about the recalls that are underway in the United States, and presumably will be occurring in other markets as well.

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal.

Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women.

Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain. You can read about her time racing the Suzuka 4-Hours right here (Part 1, 2 & 3), where she and Melissa Paris were the first all-female team to complete in the Japanese endurance race.

Now as a global face for one of the most iconic cosmetic brands, Moreda’s reach will extend well beyond the race track, and into the mainstream media consciousness.

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Motorcycling’s April Fools Round-Up for 2017

04/03/2017 @ 1:19 pm, by Jensen Beeler16 COMMENTS

Another year, and another April Fools Day is done and dusted. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint.

My colleague David Emmett had a timely story about the Losail International Circuit in Qatar, which hosted a nearly rained-out Qatar GP a couple weeks ago. As such, his piece focused on improvements Losail could make for inclement weather, namely a radiant heating system below the asphalt. It’s so crazy, it just might work.

If you were confused by our WorldSBK coverage on Saturday, that’s because our man Kent Brockman had some fun with the race results and his debrief report, changing the names of all of the riders to “Jonathan Rea” as a nod to the Northern Irishman’s dominance so far in the Championship. Those results are now correct, by the way.

Of course you know I can’t pass up some love on April Fools, so we ran two stories. The first one was about Ducati’s new “Quattrofromagi” superbike – I owe the idea to my fellow Two Enthusiasts Podcast host Quentin Wilson, so of course it was a pretty cheesy story.

My other story included Aprilia, and how the Italian brand’s bag of well-lettered motorcycles are helping kids to learn and read good. As some noted in the comments, the idea of a motorcycle brand product-placing in a show like Sesame Street isn’t a bad idea. I make no apologies for my Michael Jackson savagery, however.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

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breakdown

Another year, and another April Fools Day is in the bag. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint.

As usual, David had a timely piece on MotoGP adopting regulations that govern aerodynamics, namely that a spec-winglet shape would be entering into racing starting in 2017. The Grand Prix Commission has already banned winglets in Moto2 and Moto3 for next season, so there was some precedent already for this story.

Less of a product review, and more of a satirical rant that focused on that guy at your next track day, we ran a story about the Dainese “D-Bag” luggage. The bags are made by Ogio, and are actually very good. I have two Ogio Rig 9800 bags, for some reason, and would highly recommend them or Dainese’s branded version.

Our last April Fools story was about Honda patenting a three-stroke engine design, which seemed to be very popular and catch more than a couple readers unaware. There is such a thing as a three-stroke engine…sort of…you can read its description here, but don’t expect Big Red to adopt the design any time soon.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

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Motorcycle Industry Council Buys the AIMExpo

09/15/2015 @ 11:30 am, by Jensen Beeler7 COMMENTS

AIMExpo-logo

Interesting news, as the Motorcycle Industry Council (MIC), the American trade group that is comprised of most of the motorcycle manufacturers, has acquired the motorcycle group of Marketplace Events LLC. What this really means is that the MIC has bought the AIMExpo, America’s largest trade, consumer, and media event.

We say this news is interesting, because you don’t usually see trade groups like the MIC in the mergers and acquisition realm, though the acquisition makes sense from a promotional point-of-view.

For those who don’t know, the MIC serves the interests of the motorcycle industry as a whole in the United States, and thus there is a lot to be gained by the MIC also controlling arguably the most important expo event for the American motorcycle industry.

This likely means that we will see more US models debuting at the AIMExpo, giving the show a status similar to the EICMA show in Italy and the INTERMOT show in Germany.

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2015 April Fools Motorcycle Pranks Round-Up

04/01/2015 @ 3:51 pm, by Jensen Beeler15 COMMENTS

breakdown

Another year, and another April Fools Day is in the bag. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint.

David had a timely piece on Dani Pedrosa going back to Moto3 with KTM, in order to win his fourth championship. Drawing on the Spaniard’s recent news about having severe arm-pump and needing to take a break from racing — the story caught out more than a few readers.

For those of us still working on our 2014 tax returns, and have deductions on the brain, we ran a story that the IRS would be allowing tax deductions, up to $500, on new helmet purchases — something we wouldn’t mind having occur in reality.

Our last story for the day on A&R was about Honda on the verge of releasing an autonomous motorcycle for the mainstream, a story we hope won’t come to reality for a very, very, very long time — if not ever.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

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Girl’z MotoCamp – For Ladies Only

04/04/2014 @ 5:30 pm, by Jensen Beeler6 COMMENTS

girlz-motocamp-shelina-moreda

Motorcycles are a good time out. If you are reading Asphalt & Rubber, then you already know this simple truth. So with such a basic offering, why do we struggle to bring more people into this sport?

We have already seen the FIM’s recent efforts to encourage and foster female road racers at the international level, but what are we doing at the domestic level?

How are we encouraging this sport and this industry to the other 50% of the American population, especially when we don’t have a robust female community that uses two-wheels for their urban commute?

Well recently one such answer to that question came in the form of the girls-only Girl’z MotoCamp put on by our friend Shelina Moreda.

An FIM and AMA Pro Racing rider, Moreda is no stranger to racing in a man’s world, and she is well aware of the limited number of entry points for ladies into motorcycling  — you may have seen that she recently penned a story on A&R about teaching at the FIM girls camp in Spain, just a few months ago.

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The Motorcycle Industry Council has released the latest figures on motorcycle and industry sales for the first quarter of 2010, and the figures show a 21% decrease in motorcycle sales compared to 2009, with the industry as a whole posting a 23% loss. These statistics paint a continued doom and gloom scenario for the motorcycle industry, but there is a silver lining in the March 2010 numbers, which show an increase in some segments, and a slowing decline in the rest. Check after the jump for a full breakdown.

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Cruiser Market Hit the Hardest by Recession

08/11/2009 @ 7:49 pm, by Jensen Beeler1 COMMENT

dark-road

According to the latest polls conducted by PowerSports Business, the cruiser segment of motorcycle sales have been hit the hardest during the current economic meltdown, seeing nearly a 31% drop over last year’s numbers. Following close behind are dual-sport sales, which were reported to be down 29%. Touring bikes have fared better than the rest of the industry, showing only an 9% drop in sales figures.

No numbers were released for the sportbike segment, but these numbers do seem to be better a better outcome than what was being reported by the metric manufacturers earlier this month. Without more data, it’s hard to say who/where the most pain is being felt in the industry, but there clearly are brands and segments that seem to be more insularly to the fluctuations in our economic condition.

Source: PowerSports Business