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Another year, and another April Fools Day is done and dusted. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news they wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint. My colleague David Emmett had a nicely done story about the MotoGP World Championship. For my own part, I took advantage of the long-con approach, and fit a story into our ongoing series about the upcoming Suzuki Hayabusa, which seems to have no shortage of weekly rumors about this bike’s supposed features and technical specifications. How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal. Motorcycle racer and motorcycle school instructor Shelina Moreda has been named the newest CoverGirl, as the American cosmetic brand is looking to broaden its reach with women, which in turn also helps the motorcycle industry broaden its reach with women. Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain.

www.youtube.com/watch?v=LsLn3uRSD2k”

Another year, and another April Fools Day is done and dusted. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint. My colleague David Emmett had a timely story about the Losail International Circuit in Qatar, which focused on improvements Losail could make for inclement weather, namely a radiant heating system below the asphalt. It’s so crazy, it just might work. Of course you know I can’t pass up some love on April Fools, so we ran two stories. The first one was about Ducati’s new “Quattrofromagi” superbike – I owe the idea to my fellow Two Enthusiasts Podcast host Quentin Wilson, so of course it was a pretty cheesy story.

Another year, and another April Fools Day is in the bag. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint.

As usual, David had a timely piece on MotoGP adopting regulations that govern aerodynamics, namely that a spec-winglet shape would be entering into racing starting in 2017. The Grand Prix Commission has already banned winglets in Moto2 and Moto3 for next season, so there was some precedent already for this story.

Less of a product review, and more of a satirical rant that focused on that guy at your next track day, we ran a story about the Dainese “D-Bag” luggage. The bags are made by Ogio, and are actually very good. I have two Ogio Rig 9800 bags, for some reason, and would highly recommend them or Dainese’s branded version.

Our last April Fools story was about Honda patenting a three-stroke engine design, which seemed to be very popular and catch more than a couple readers unaware. There is such a thing as a three-stroke engine…sort of…you can read its description here, but don’t expect Big Red to adopt the design any time soon.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

Interesting news, as the Motorcycle Industry Council (MIC), the American trade group that is comprised of most of the motorcycle manufacturers, has acquired the motorcycle group of Marketplace Events LLC. What this really means is that the MIC has bought the AIMExpo, America’s largest trade, consumer, and media event.

We say this news is interesting, because you don’t usually see trade groups like the MIC in the mergers and acquisition realm, though the acquisition makes sense from a promotional point-of-view.

For those who don’t know, the MIC serves the interests of the motorcycle industry as a whole in the United States, and thus there is a lot to be gained by the MIC also controlling arguably the most important expo event for the American motorcycle industry.

This likely means that we will see more US models debuting at the AIMExpo, giving the show a status similar to the EICMA show in Italy and the INTERMOT show in Germany.

Another year, and another April Fools Day is in the bag. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint.

David had a timely piece on Dani Pedrosa going back to Moto3 with KTM, in order to win his fourth championship. Drawing on the Spaniard’s recent news about having severe arm-pump and needing to take a break from racing — the story caught out more than a few readers.

For those of us still working on our 2014 tax returns, and have deductions on the brain, we ran a story that the IRS would be allowing tax deductions, up to $500, on new helmet purchases — something we wouldn’t mind having occur in reality.

Our last story for the day on A&R was about Honda on the verge of releasing an autonomous motorcycle for the mainstream, a story we hope won’t come to reality for a very, very, very long time — if not ever.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

Motorcycles are a good time out. If you are reading Asphalt & Rubber, then you already know this simple truth. So with such a basic offering, why do we struggle to bring more people into this sport?

We have already seen the FIM’s recent efforts to encourage and foster female road racers at the international level, but what are we doing at the domestic level?

How are we encouraging this sport and this industry to the other 50% of the American population, especially when we don’t have a robust female community that uses two-wheels for their urban commute?

Well recently one such answer to that question came in the form of the girls-only Girl’z MotoCamp put on by our friend Shelina Moreda.

An FIM and AMA Pro Racing rider, Moreda is no stranger to racing in a man’s world, and she is well aware of the limited number of entry points for ladies into motorcycling  — you may have seen that she recently penned a story on A&R about teaching at the FIM girls camp in Spain, just a few months ago.

The Motorcycle Industry Council has released the latest figures on motorcycle and industry sales for the first quarter of 2010, and the figures show a 21% decrease in motorcycle sales compared to 2009, with the industry as a whole posting a 23% loss. These statistics paint a continued doom and gloom scenario for the motorcycle industry, but there is a silver lining in the March 2010 numbers, which show an increase in some segments, and a slowing decline in the rest. Check after the jump for a full breakdown.

According to the latest polls conducted by PowerSports Business, the cruiser segment of motorcycle sales have been hit the hardest during the current economic meltdown, seeing nearly a 31% drop over last year’s numbers. Following close behind are dual-sport sales, which were reported to be down 29%. Touring bikes have fared better than the rest of the industry, showing only an 9% drop in sales figures. No numbers were released for the sportbike segment, but these numbers do seem to be better a better outcome than what was being reported by the metric manufacturers earlier this month. Without more data, it’s hard to say who/where the most pain is being felt in the industry, but there clearly are brands and segments that seem to be more insularly to the fluctuations in our economic condition. Source: PowerSports Business