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First Quarter 2010 Motorcycle Sales Down 21% – March 2010 Sales Down 5%

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The Motorcycle Industry Council has released the latest figures on motorcycle and industry sales for the first quarter of 2010, and the figures show a 21% decrease in motorcycle sales compared to 2009, with the industry as a whole posting a 23% loss. These statistics paint a continued doom and gloom scenario for the motorcycle industry, but there is a silver lining in the March 2010 numbers, which show an increase in some segments, and a slowing decline in the rest. Check after the jump for a full breakdown.

Make no mistake, the motorcycle industry is still bleeding from its wounds right now, but it does seem the blood flow is lessening. With many manufacturers reportedly having enough leftover stock from 2009 on-hand, it will be interesting to see if the spring and summer sales season clears the warehouses enough for production and development to continue once again.

Q1 2010 Sales Figures:







Type 2010 Q1 2009 Q1 Change % Change
ATV 56,875 76,455 -19,580 -25.6%
Dual 5,309 6,020 -711 -11.8%
Off-Hwy 19,749 28,876 -5,127 -20.6%
On-Hwy 66,322 84,576 -18,254 -21.6%
Scooter 4,176 5,322 -1,146 -21.5%
Motorcycle Total 95,556 120,794 -25,238 -20.9%
Industry Total 152,431 197,249 -44,818 -22.7%

March 2010 Sales Figures:

Type March 2010 March 2009 Change % Change
ATV 28,601 30,910 -2,309 -7.5%
Dual 3,134 3,129 +5 +0.2%
Off-Hwy 9,715 9,030 +685 +7.6%
On-Hwy 39,107 42,042 -2,935 -7.0%
Scooter 2,240 2,583 -343 -13.3%
Motorcycle Total 54,196 56,784 -2,588 -4.6%
Industry Total 82,797 87,694 -4,897 -5.6%






Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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