It seems every couple months we have to report on the changing landscape in the moto-journalism realm, as the motorcycle industry continues a heavy churn with its constant state of flux and never-ending evolution (or lack thereof).
So far, we have seen a massive shakeup of Bonnier’s motorcycle titles, including Cycle World going to a quarterly format and Motorcyclist publishing every-other month format, while closing titles like Sport Rider and consolidating titles like Bagger and Hot Bikes.
We have seen The MAG Group (which is going through its own bankruptcy proceedings right now) close the doors at Motorcycle-USA, and also sell Cycle News to the motorcycle industry’s top advertising network.
We have also seen RideApart sold to media conglomerate Motor1 (and recently lost its Editor-in-Chief), Vertical Scope’s Motorcycle.com just lost its #1 and #2 leaders, Canada Moto Guide (the largest online publication in that region) has switched ownership, and internet upstart Rider’s Domain (owned by Jake Wilson) just let go of a significant part of its content and editorial staff.
And now today, we report that UK publication MotoFire has announced that it is for sale, with founders Steve Hunt and Ian Jubb (two ex-MCN employees) looking to take a step back from the website.
The motorcycle media landscape is rapidly changing, and those changes have hit another publication: Motorcycle.com.
The original gangster of online motorcycle news, Motorcycle.com has seen its two raking newsmakers make their exits from the publication, Sean Alexander and Kevin Duke.
For those who don’t know, Duke was the Editor-and-Chief of MO since 2007, before losing the position in late-2017, while Alexander served as the Director of Powersports Editorial since November 2013, until about one week ago.
Both men now find themselves no longer part of the company, as Vertical Scope – Motorcycle.com‘s owner – re-organizes the brand.
This news has been a bit of a shock to the moto-journalist ranks, though perhaps not ultimately that surprising.
It has been speculated in the motorcycle community for quite some time now, and the day has finally come, as the Bonnier Motorcycle Group (BMG) announced today that it is ceasing production of Sport Rider Magazine. The news about Sport Rider comes wedged into a larger announcement, which involves BMG restructuring its motorcycle publishing and sales departments “in order to deliver more specialized content and provide better solutions for the motorcycle industry to engage with enthusiasts.” There is a lot to be said with how Bonnier is “restructuring” media, marketing, and editorial amongst its brands – perhaps better left for an article of its own – but the big shock today is how the closure of Sport Rider ends a 25-year tradition of covering the sport bike market in the United States.
Interesting news for American motorcycle enthusiasts, as nearly all your printed two-wheeled information is set to come from a singular company in the coming future. Already the recent purchaser of Cycle World, Bonnier Corporation seems poised to control a significant portion of the two-wheeled industry’s printed and online press. Inking a two-way deal with Source Interlink, Bonnier Corp. receives in the transaction Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper, and ATV Rider.
Officially official now, Cycle World has been sold to print media giant Bonnier Corporation, owner of such titles as Popular Science, Parenting, Field & Stream, and other niche-market publications. Acquired from the Hearst Corporation, Cycle World will maintain its current editorial and writing staff as it moves to Bonnier, and from what we’ve gathered talking to CW employees the transition is being viewed favorably, and is in the best interest of the publication. This is the second time Cycle World has changed hands this year, as the publication was sold by Hachette Filipacchi to Hearst this past February.
In this new age of motorcycle marketing, it’s clear that Italian magazine Motociclismo has been given Bologna’s blessing as its favored child of motorcycle media. Accordingly, the publication has been at the forefront of information and photos of the new 2012 Ducati Superbike 1199, and just recently teased this photo of the Ducati Superbike 1199’s headlight, which we know to be the first LED headlight to come on a production motorcycle. Obviously having some time with the new Superbike 1199 (or at least having one very gracious friend in the Ducati factory), Motociclismo has a bevy of detail shots of the 1199 (we refuse to buy into the Xtreme naming rumors and hype).
British motorcycle magazine Visordown will sell its last hardcopy of its magazine this September, as the publication shifts to a digital-only format. Formerly Two Wheels Only (TWO), the magazine changed its name to Visordown in 2009. The move to an online-only format is result of the dwindling advertising revenue in the print world, which hit the motorcycling industry especially hard in the recession, and reduction in Visordown‘s circulation.
With the Magpul Ronin, we’re not sure what gun/rifle magazine innovator Magpul is doing making a motorcycle, but we like the outcome of that awkward yet happy merger. Buell owners don’t have much to look forward to right now, but imagine a world where Buell Motorcycles was still in business, and the American sportbike industry is overrun by gun manufacturers making motorcycles. Now add in some wayward samurai warriors, and the end result could be what you see above.
It’s life Jim, but not as we know it…photos and more after the jum
Source Interlink, publisher of such motorcycle magazines as: Motorcyclist, Sport Rider, Dirt Rider, has filed for Chapter 11 bankruptcy. The company, which is owned by billionaire Ron Burkle’s Yucaipa Cos., is expected to privatize after the bankruptcy, with debtors losing nearly $1 billion in outstanding loans.
It’s expected that heavy restructuring and cost cutting will now take place within the company’s publications, but it’s too early to determine which, if any, titles will be closed or sold.
On the potential chopping block is the following motorcycle titles: ATV Rider, Baggers, Dirt Rider, Hot Bike, Motorcycle Cruiser, Motorcyclist, Sport Rider, Street Chopper, & Super Street Bike
Hachette Filipacchi has put a number of publications up for sale, and depending on who you believe, CycleWorld magazine, may be one of the magazines up on the chopping block. While Media Daily News is reporting that is the case, AdWeek says Car and Driver, Road & Track and Cycle World will be spared from the wraith of Filipacchi.