RideApart Acquired by Motor1.com

05/23/2016 @ 11:32 am, by Jensen Beeler16 COMMENTS


There is more movement in the online two-wheeled space, as RideApart.com has been sold to Motor1.com, the entity behind the popular racing website Motorsport.com, and other online destinations.

The news was made public via a press release on RideApart, and from its wording it seems that operations at the RideApart.com website will continue as they have been, with Motor1 instead looking to leverage the RideApart brand into other spin-off sites, the same way it has done with the “Motor” brand.

“We’re extremely excited to add RideApart to the growing Motor1 network,” said John Neff, Editor-in-Chief at Motor1.com.

“The site will continue to be a leader in coverage of the motorcycle world, publishing the news, reviews, and motorsports coverage that RideApart readers have come to expect. Now joined with the resources and reach of Motor1’s global footprint, it will be our template for launching more editions devoted to motorcycles around the world.”

For those that have been following motorcycle media for the past five years or so, they will remember that RideApart started at the spin-off YouTube series of Hell for Leather, before HFL shifted gears internally and took on the RideApart designation after a change in management.

Since then, RideApart has experimented with several different business models, including one that focused lead-generation for motorcycle dealers.

RideApart also has the dubious honor of introducing the viral headline to the motorcycle media space – something that occurred during its second business model. Thanks for that, guys.

After those business models fell apart, RideApart’s third business plan was put into place, and currently the site focuses on younger and newer riders, with its news, reviews, features, and buyer’s guide.

The involvement now of Motor1 is an interesting move, especially considering the Florida-based firm’s business model, which focuses on spin-off brands that cover deep niches. Presumably the RideApart brand will be expanded into deep niches within the motorcycle community.

The constantly changing policies and ethos of RideApart has lead to the site’s decline over the past few years, with many pegging the high-water mark occurring during the Hell for Leather era of the publication.

This means that Motor1 will have a great deal of work to do in leveraging the now tarnished brand, especially if it plans spin RideApart into viable new web products. Hopefully for them, the fourth time is a charm.

Source: RideApart

  • MrDefo

    Well said. I had no idea that RideApart had changed its business model around so much, because I stopped paying attention after they became clickbait fodder. Best of luck to Motor1, it would take something very compelling to get readers back now.

  • Bluesceyes

    “The constantly changing policies and ethos of RideApart has lead to the site’s decline over the past few years, with many pegging the high-water mark occurring during the Hell for Leather era of the publication.”

    And that kids, is why I have been an A&R reader for the past two years.


    Ride Apart is a BIG stinky turd in a small confined place. Thanks! @wessiler:disqus

  • Cru Jones

    HFL started to go downhill once they tried to get people to pay for subscriptions. Never really paid them or RideApart much attention after that.

  • MikeD

    I used to go there all the time when it was HFL…then, like night and day everything changed……….FOR THE WORSE.
    Whatever happened to that Wes guy ? ! /(O_O)/ It looked to me like he was the one who got the ball rolling and somehow got his a$$ kicked out the door ?

  • MikeD

    LOL, i had forgotten about that already…pay for subscriptions….ROTFLMAO.
    The only subscription i pay for are meds. Anything else one way or another can be obtained for free when it comes to motorcycle news and racing coverage.

  • Miles Prower

    Huh? RideApart still exists and still has readers?!?!?!

  • Miles Prower

    You mean Wes Silopnik got the ball rolling with the viral-headline business model?

    These days, he’s running Indefinitely Wild, which got picked up (last year?) by Outside, and he’s still the master of viral headlines.

    I’d totally forgotten about him until I started seeing his posts in Outside’s feed.

  • AHA

    Most would agree with you. I don’t. I paid for a subscription to HFL when it was well worth it and I’d pay for A&R too. Why? I know its quaint but I value editorial and that content costs money to produce. Yet to see a freemium business model on the net that actually works for both publisher and readership. Until that time, my preference would be to pay a modest amount for excellent editorial and avoid pop ups, click bait, native advertising and all the other digital cow pats that we all just steer around. Well aware that I’m very much the minority and your view is the predominant majority. You win (but aren’t we all losing?)

  • AHA

    Also I religiously click on banners on A&R. Please all do the same people…

  • contender

    I think it was some of the best motorcycle money I have spent. I really liked HFL. I thought Sean MacDonald was doing pretty well with lanesplitter, till gawker pulled the plug on that too. Dammit.

  • Mitchel Durnell

    HFL was at it’s best when they intro’d their pay model. Most and highest quality content, and best comments. It started to go downhill once they integrated with a larger operator and went free again…

  • Jason Channell

    Wes left after a falling out. Several of the other good content writers did the same. Say what you will about Wes..he’s an excellent gear reviewer..

  • Jason Channell

    Sean and Wes used to both be at RideApart. When they both left, it was over.

  • MikeD

    It’s cool, i’m getting old enough to appreciate other’s point’s of view.

  • MikeD

    Well, i don’t know about that but it all was better than now when Sean and him were still around.