British motorcycle magazine Visordown will sell its last hardcopy of its magazine this September, as the publication shifts to a digital-only format. Formerly Two Wheels Only (TWO), the magazine changed its name to Visordown in 2009. The move to an online-only format is result of the dwindling advertising revenue in the print world, which hit the motorcycling industry especially hard in the recession, and reduction in Visordown‘s circulation.
Most of the Visordown crew will remain at the publication, including long-term contributors Niall Mackenzie and James Whitham. The editorial staff of Mark Forsyth Ben Cope, and Tim Skilton will have their work cut-out for themselves as they build out visordown.com, and come to terms with this whole internet thing. Can an old dog learn new tricks? We have a feeling many other print publications will be watching this move closely. Welcome to the fray guys.