After the American company’s drawn out receivership proceedings, Erik Buell Racing seems like the brand everyone has forgotten about. Posting a press release to its Facebook page today though, EBR says it has some interesting projects in the works.
To unveil for the 2017 model year, EBR is teasing an urban street bike that is “quick, dark, and low”; meanwhile for the 2018 model year, EBR says it will debut a sub-$10,000 motorcycle platform.
There also seems to be some movement on the 1190 platform, presumably with model updates to the RX and SX sport bikes, and the 1190AX adventure bike could finally be coming to market.
When Erik Buell Racing shutdown last year, the American sport bike manufacturer had bikes sitting on its assembly line, waiting to be completed and shipped to dealers. This was a point of fact that Erik Buell touted when EBR went into receivership, as a way of showing how easily EBR could restart its business quickly.
This statement of course failed to take into account that dealers were struggling to sell the bikes they already had on their showroom floors, and few (if any) were interested in receiving more units from Erik Buell Racing.
Part of the reason EBR had such a hard time selling motorcycles was because of the pricing on the EBR 1190RS, EBR 1190RX, and EBR 1190SX – all of which were priced against European models that had more features, technology, and craftsmanship.
Now under the ownership of Liquid Asset Partners (LAP), Erik Buell Racing is again selling its machines for the 2016 model year, though now the company has adopted more reasonable prices. As such, the 2016 EBR 1190SX and EBR 1190RX will cost $12,995 and $13,995, respectively.
Erik Buell Racing resumed production today, with the first motorcycles from the East Troy, Wisconsin factory set to roll off the assembly line on March 17th.
Owner Liquid Asset Partners is touting that the new company – EBR Motorcycles, LLC – has a new multi-year plan, as well as financial stability, and it will begin courting dealerships to carry its line of American sport bikes.
For now though, production in East Troy is limited to the EBR 1190RX and EBR 1190SX models, picking up where Erik Buell Racing left off in the receivership process, presumably finishing the models that were left in mid-production when EBR closed its doors.
The announcement seems more symbolic than anything, as it is not clear where these newly produced EBR motorcycles will actually be going once they roll-off the assembly line. This is because EBR’s dealership network is virtually non-existent at this point in time and past EBR dealers are still trying to clear motorcycles from their showroom floors.
When we first saw Magpul’s custom Buell motorcycle, called the Magpul Ronin, we were smitten. Thankfully, the Colorado gun accessory firm spun the project into its own company, with 47 Ronin motorcycles to be produced.
You may have seen the Ronin on our pages here at Asphalt & Rubber, or in person at shows like The One Show in Portland or The Handbuilt Show in Austin, and if you did, you probably noticed the supreme workmanship that’s gone into these bikes.
So maybe it’s a bit worrying that a Ronin plans to partake in the 93rd Pikes Peak International Hill Climb, which is being held June 28th. The bike question is a special machine too, it is Ronin #1 — named Oishi Yoshio, after the samurai leader of the same name from the “47 Ronin” story in Japanese history.
With the news that Erik Buell Racing has ceased operations and will be headed into receivership, doubt has been cast on the company’s racing efforts in the World Superbike Championship. Allaying some fears, Team Manager and Rider Larry Pegram spoke to the WorldSBK.com website, saying that the team would indeed race in Assen, as planned.
“For Team Hero EBR, nothing has really changed,” Pegram said while speaking to WorldSBK.com. “We are going to be racing this weekend and we plan to continue for the season. All indications are that we are going to be able to do that. There is obviously some restructuring and financial stuff going on in the USA, but we are over here in Assen and getting ready for a good weekend.”
They might be better known as Team America at the Macau Grand Prix, since Team Splitlath was comprised of American riders Mark Miller and Brandon Cretu, riding on the American-made EBR 1190RX superbike.
Contesting the last stop on the road racing calendar for 2014, the Splitlath put together a short video about racing at Macau, the challenges they faced there, and the dangers of road racing in general.
Team Splitlath didn’t have their usual results this year as they switched to the Erik Buell Racing platform, with Miller finishing 12th and Cretu crashing out on the 7th lap. But you can be sure they will be back next year. Still, the video is a good watch. Happy Friday!
Good news for California riders who want Erik Buell Racing’s latest motorcycles, as the EBR 1190RX and EBR 1190SX have been certified by the California Air Resources Board (CARB).
A necessary step to selling in the Golden State, the news means that Erik Buell Racing can begin shipping RX and SX models to its California dealers, who in turn can now begin selling the bikes to the eager Californian biking public.
Erik Buell Racing has announced that over 60 dealerships will be carrying the 2014 Erik Buell Racing 1190RX, the new sport bike from EBR that is slated to be released in March of this year.
After unveiling the new bike last October at the American International Motorcycle Expo in Orlando, EBR began to scout dealerships in major metropolitan areas that were prime motorcycle markets.
In October when Erik Buell Racing announced that it would be making the move into the World Superbike Championship, the American sport bike company wasn’t saying much about its racing program.
Geoff May soon intoned his participation with the team, confirming his presence in WSBK to Greg White on Greg’s Garage, though May’s teammate was unknown at the time.
That mystery seems to be over, as World Superbike media front-man Michael Hill has released a list of confirmed entries for the 2014 World Superbike season, with Yate’s and May’s names listed for the Erik Buell Racing entry.
While debuting its EBR 1190RX street bike last week at the AIMExpo, Erik Buell Racing announced its intent to begin racing in the World Superbike Championship. At the time, details were light on that intent, though while talking to Greg White, Geoff May let it slip that he and another rider would be forming an American team entry into WSBK for next season.
Using the EBR 1190RX as its racing platform, Erik Buell Racing would be the first American marques to compete in WSBK since the series’ inception in 1988. However one of the big unanswered questions for Erik Buell Racing is how the company plans on meeting homologation requirements.
Debuting today at the AIMExpo in Orlando, the 2014 Erik Buell Racing 1190RX superbike is already the talk of the event. Based off the company’s uber-pricey EBR 1190RS racing machine, the EBR 1190RX is the RS’s more affordable, yet still potent, street bike sibling.
Featuring 185 peak horsepower in a 419 lbs bulk (sans fuel), Erik Buell Racing is posting some impressive numbers with the EBR 1190RX, though we think the $18,995 is the figure that will really get people excited. Putting the Erik Buell Racing 1190RX in “Ducati territory” for potential buyers, EBR is now a serious street bike company for enthusiasts to consider.