MV Agusta USA Back in Business in California

05/28/2014 @ 4:21 pm, by Jensen Beeler5 COMMENTS

MV Agusta USA Back in Business in California MV Agusta F3 800 Ago Giacomo Agostini 17 635x421

Good news for Italian motorcycle fans in California, as MV Agusta license to operate within California has been reinstated. The Italian motorcycle brand saw its license to do business in California revoked earlier this month, after the company failed to renew its license with the Golden State, which had expired in July of last year.

MV Agusta USA had said that the license revocation was due to a paperwork issue, and sources have told Asphalt & Rubber that the American office had confused federal filings as being sufficient for California as well.

Thankfully with help from MV Agusta’s lawyers in Italy, MV Agusta USA was able to rectify the situation in a rapid manner, with dealers in California only being unable to sell new machines for a total of 12 days.

The quick turnaround is a boon for MV Agusta, as the California Department of Motor Vehicles is not known for its swift action, and the coming months are the high-water mark for new motorcycle sales in the United States.

With MV Agusta currently under an aggressive market expansion plan, after its re-acquisition by the Castiglioni family, the setback in California could have significantly hindered MV Agusta’s long-term future.

With today’s news, MV Agusta can continue its revival, with the Californian market being an integral part of that plan.

Source: Bothan Spies

Comment:

  1. RickS says:

    Hallelujah…that’s one beautiful motorcycle. Way out of my league, but a joy to look at.

  2. Nate says:

    “…only 12 days…”

    12 days in the prime selling season for dealers can be a big issue.

  3. Phoenix_Ikki says:

    So looks like it was MV at fault for not getting the paperwork straight…still doesn’t matter…Hate on California and their crappy system and it’s actually California fault for making MV file for paperwork…gotta jump on the Cali hate bandwagon ;)

  4. Jaegergeist says:

    12 days is not much in the scheme of things. Even in prime season I am sure no one really missed a deal the bikes are still the bikes and were on showrooms. Just typical “oopsy” from MV that has always been the bane of any small manufacturer without a large staff.

  5. crshnbrn says:

    The Armani suits at MV Augusta USA’s American office apparently thought California was part of the US.