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MV Agusta USA Back in Business in California

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Good news for Italian motorcycle fans in California, as MV Agusta license to operate within California has been reinstated. The Italian motorcycle brand saw its license to do business in California revoked earlier this month, after the company failed to renew its license with the Golden State, which had expired in July of last year.

MV Agusta USA had said that the license revocation was due to a paperwork issue, and sources have told Asphalt & Rubber that the American office had confused federal filings as being sufficient for California as well.

Thankfully with help from MV Agusta’s lawyers in Italy, MV Agusta USA was able to rectify the situation in a rapid manner, with dealers in California only being unable to sell new machines for a total of 12 days.

The quick turnaround is a boon for MV Agusta, as the California Department of Motor Vehicles is not known for its swift action, and the coming months are the high-water mark for new motorcycle sales in the United States.

With MV Agusta currently under an aggressive market expansion plan, after its re-acquisition by the Castiglioni family, the setback in California could have significantly hindered MV Agusta’s long-term future.

With today’s news, MV Agusta can continue its revival, with the Californian market being an integral part of that plan.



Source: Bothan Spies

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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