The Piaggio Group is reporting an 11.2% increase in its first quarter 2010 sales across its motorcycle and scooter subsidiaries compared to last year’s numbers. The group netted €2.9 million for Q1, which is noticable increase from its €4.7 million loss in Q1 of 2009. For motorcycle sales alone, the company saw a 12.4% increase unit sales, with the European market leading the charge.
MotoBlog.it is reporting that Aprilia is set to release a race-spec replica of its RSV4 superbike. While the rumor is not clear if this will be a track-only model, or street-legal race rep like the Desmosedici RR, what is clear is that the bike is expected come with a WSBK spec motor, chassis, and electronics package.
With a price tagged rumored to be around €50,000, the race replica RSV4 certainly won’t be cheap if it’s built, but compare that price to the €90,000 price tag that comes on Ducati’s 1198RS race bike that teams have to purchase from Bologna if they want to compete in WSBK, and the RSV4 starts looking very affordable. However, with most rumors, we’re not sure this story is all that it’s cracked up to be. Keep reading for our analysis and thoughts.
Last year we brought to you leaked photos of the 2010 Aprilia Shiver 750, which showed the naked bike getting a facelift from Aprilia. With its official press release on Friday, Aprilia has released more photos and details about the Shiver 750, which confirm our earlier reports. The 2010 Aprilia Shiver 750 looks as expected and features some minor touches like a lower seat, wave brake discs, revised sitting position, and a narrower rear wheel (5.5″ from 6.0″). Aprilia hopes these revisions will help sell a few more Shiver 750’s this year, and clear stock for the next iteration of the Shiver line. How do you think they did? Tech specs and photos after the jump.
Next up on our diatribe of motorcycle marketing gone bad, we have Italian manufacturer Aprilia Motorcycles. In an attempt to latch onto this whole “internet” thing they’ve been hearing people talk about outside of the office, the Piaggio Group member has discovered the FaceTubeSpace’s of the .com revolution as a great marketing medium. Hoping for just one killer hit on the interwebs, we have the following video, aptly titled “Aprilia Dorsoduro 750 Factory viral”, which clearly shows the intent behind its production.
Aprilia, here’s a free tip: viral videos historic never include the word “viral” in the title. The video isn’t a bad concept at all (does everyone get the part about how riding the Dorsoduro Factory is like a roller-coaster?), and we love the 2010 Aprilia Dorsoduro Factory as a bike, but with low production budgeting, and 300 views as of this writing, we’re thinking this advertisement isn’t quite living up to its hype. Check the video out after the jump (and be sure to send it to all your friends).
World Superbike has clarified its position after teams lodged a complaint against Aprilia for the team’s use of a gear-driven camshaft motor during the practice session at the Phillip Island WSBK stop. Despite the fact that the gear-driven camshaft is a publicly available upgrade to the RSV4 motor, and was not specially outlawed in WSBK regulations, other teams in the paddock threw a fit when they got word that Aprilia was testing the motor while in Australia, and planned to use it in Portimao.
Not wanting to be on the wrongside of the rules, Aprilia refrained from using the technology at Portimao, but it looks like WSBK’s clarification of Rule 2.4.8 would have left the Italian team in the clear, with a caveat.
On the heels of a strong Dakar Rally showing, Aprilia is rumored to have a full-tilt adventure bike in the works. Based on the Shiver platform, the Aprilia Tuareg will feature a 750cc v-twin motor, steel tube chassis, and a 21″ front wheel for maximum off-road capability. The Aprilia Toureg is expected to tip the scales under 200kg (441lbs), and a road version with a 19″ front wheel and 1200cc motor could also make the 2011 line-up.
Spanish news site AS.com has an interesting story that breaks down the cost teams will have to bear in the new Moto2 600cc prototype series. Moto2 replaced 250GP for one main reason: money. The series was designed to be cheaper to enter and cheaper to compete in, as well as having bikes that were more analogous to what is making it into consumers’ hands on the showroom floor. So did Moto2 live up to these goals? The answer as AS.com found out is a resounding yes. Click past the break to see the price breakdown and comparison to 250GP.
The fine folks of Noale have finally added the 2010 Aprilia Dorsoduro Factory to their official line-up and removed any doubts that the good Factory name means less today than it used to in the good ol’days. Tacking on a €900 premium for the “upgraded” Dorsoduro Factory model, riders will see an increase in carbon fiber, but only a limited change to the performance of the street tard. Despite this, the 2010 Aprilia Dorsoduro 750 Factory makes a strong rival for the Ducati Hypermotard 796. See why after the jump, along with a bevy of photos and a video.
Aprilia USA, the North American importer and distributor of Aprilia Motorcycles and scooters has sent out an update on the recall for the 2010 Aprilia RSV4‘s motor, saying that replacement motors from Italy have arrived, and that the company is ready to begin replacing affected machines. Aprilia USA expects the recall to take two to three weeks to replace every RSV4 motor sold in the USA, but it’s unclear how long it will take for the Noale brand to recover its lost footing with would-be Aprilia purchasers.
For the 2010 World Superbike season, Aprilia is looking to build upon their successful 2009 season, which saw Max Biaggi finishing 4th despite the RSV4’s first outing in WSBK racing. While the 2009 factory Aprilia team ran no title sponsorhip, that’s all set to change in 2010 with the announcement that Italian airline Alitalia will be headlining on the teams livery.
Per an announcement by the NHTSA, it’s now been confirmed that the RSV4’s connecting rods were to blame for Aprilia having to recall 335 RSV4 Factory and RSV4 R motorcycles. The rods, which are supplied by an outside supplier, were straightened using a method that compromised their strength and reliability, and were apparently responsible for not only sidelining an RSV4 track event with the press, but also requiring almost all the RSV4’s sold to-date to be brought in for servicing via this recall.