Aprilia Dorsoduro 750 Factory Euro Pricing – €9,990

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The fine folks of Noale have finally added the 2010 Aprilia Dorsoduro Factory to their official line-up and removed any doubts that the good Factory name means less today than it used to in the good ol’days. Tacking on a €900 premium for the “upgraded” Dorsoduro Factory model, riders will see an increase in carbon fiber, but only a limited change to the performance of the street tard. Despite this, the 2010 Aprilia Dorsoduro 750 Factory makes a strong rival for the Ducati Hypermotard 796. See why after the jump, along with a bevy of photos and a video.

In total, the “Factory” designation gets a rider some noticeably nicer Brembo brake calipers along with 320mm wave brake discs up-front. The 43mm Sachs forks are fully-adjustable, and of course they are setup for the radially mounted calipers. Similarly, the rear Sachs shock is fully adjustable. However the rest of the added value comes only in the form of a carbon fiber fairings and a comfier gel seat, which is likely not going to really make the added price tag feel warranted. Forks and brakes aside, this Factory model can basically be made from Aprilia kit parts already.

The chassis, wheels, and motor go untouched for the Factory Dorsoduro. This breaks with the norm that we’ve come to expect from Aprilia in its more premium offerings, but has been a growing trend with the Italian brand. The RSV4 Factory takes a similar step from the RSv4 R, and makes no tuning efforts in the motor department, although you admittedly do get more go-fast parts for you money than here with the Dorso.

Presumably the move comes as a means for the Noale factory to clear out some of its old stock on the bike, as production models slotted to be base Dorsoduro’s can easily be made into Factory’s with minimal fuss at the production plant. With pricing at €9990, we’d expect the Aprilia Dorsoduro 750 Factory to cost around $10,500, if the bikemakes it stateside.

This should put the Dorsoduro Factory in a very competitive spot against the 2010 Ducati Hypermotard 796 which retails for about $500 less than the Factory, but also makes 10hp less (82hp claimed) than the Dorsoduro (92hp claimed). The Dorsoduro loses the weight category though, with about 10lbs of extra bulk being hauled around, in what we expect is the Shiver frame to blame.

Still the bike looks quite nice, and should be a blast to ride around town and get crazy with in the canyons. Take a gander at the marketing material below, and some over-lit photos that still happen to make the Dorsoduro Factory look quite nice.

Source: Aprilia