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Harley-Davidson Sales Dropped 1.6% in 2016

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As motorcycle manufacturers report their 2016 numbers, we see the continued trend that last year was a tough year for OEMs in the USA. Harley-Davidson reports that its sales dropped 1.6% overall (262,221 units) in 2016, but that number doesn’t paint the full picture for the Bar & Shield brand.

Harley-Davidson sales were down 3.9% in the USA for the 2016 sales cycle (161,658 units), which is a stark contrast to the 2.3% growth Harley-Davidson saw abroad with its international sales.

These losses translated to Harley-Davidson’s balance sheet, with the company posting an 8% decrease in net income, making $692.2 million in 2016. Consolidated revenue remained steady however, at $6 billion.

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BMW Motorrad Grew 9% in the USA for 2015

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News from BMW Motorrad shows that the Germans did quite well in the United States last year, selling 16,330 units in 2015. That figure is up 9.3% from the 14,945 units that BMW Motorrad sold in 2014, in the USA.

Perhaps unsurprisingly, BMW Motorrad USA’s best model was its liter-bike offering, the BMW S1000RR, which accounted for 13.3% of BMW’s total sales in the USA – roughly 2,170 units.

The S1000RR has often rivaled the BMW R1200GS for the top-billing in the US market, with the R1200GS Adventure taking 12.2% of BMW sales and the R1200GS with 11.5%, (roughly 2,000 units and 1,900 units, respectively).

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MV Agusta Sales Up 30% for 2015

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MV Agusta reports today that the company’s annual unit sales are up 30% for 2015, continuing the growth that the Italian brand has seen over the past years.

With nearly 9,000 units sold worldwide in 2015, MV Agusta is seeing the most growth outside of Italy, with a 140% increase in the UK, 54% increase in Spain, 26% increase in Germany, and 20% increase in France.

MV Agusta also saw strong gains in the United States, with a 50% increase in units sales reported. Interestingly, sales in Italy remained fairly flat, with a 0.1% decrease when compared to figures from 2014.

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Yamaha USA Sales Up 28% for First-Half 2015

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Yamaha Motor USA is seeing a resurgence in its motorcycle market, with Yamaha posting a healthy 28% sales increase in the North American market, for the first-half of 2015.

The sales boost comes due to the release of the Yamaha YZF-R1, and likely aided by the Yamaha FJ-09, and Yamaha FZ-07 – all of which debuted to rave reviews from the moto-press.

Overall, Yamaha’s motorcycle business is seeing good growth, up another 14% in the European markets (boosted by the MT-09 Tracer), for a total increase of 7.6% in revenue (¥36.8 billion) across all markets.

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Ducati North America Sales Up 12% for First-Half 2015

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With global Ducati sales up 22% in the first six months of the year, it comes with no surprise then that Ducati North America has some sales growth to report as well.

Selling 6,961 motorcycles in the first-half of the year, Ducati North America is up 12% over last year’s same time period. Helping fuel that increase was an incredibly strong June, where 1,981 motorcycles sold — for a 106% growth over June 2014.

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BMW Motorrad Sales Up 10.5% in First Half of 2015

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Not to let Ducati have all the half-year fun, BMW Motorrad too is posting impressive sales figures for the first half of the year, with the German marque reporting a 10.5% sales increase in the first six month of 2015, compared to the equivalent time period last year.

BMW has sold 78,418 motorcycles and maxi-scooters, from January to June, with sales up 31% in June alone (15,490 units) — another record month for BMW Motorrad.

With last year being the best ever for BMW Motorrad, this news of course means that the German company is on-track to have another record-setting year of sales.

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Ducati Sales Up 22% in First Half of 2015, With an Asterisk

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Ducati Motor Holdings is happy to report that its 2015 sales are off to a great start: up 22% over the first half of 2014. In total, 32,600 motorcycles have been sold by Ducati since January, the most ever sold by Ducati during that time period.

Ducati is also saying that 9,000 of the machines sold were Scrambler models, making the model the most popular in Ducati’s lineup by a strong margin.

For reference, the sales of the other models are as follow: Multistrada 1200 (4,700), Monster 821 (3,700), 1299 Panigale (3,000), the remaining 12,000 units come from the Diavel, 899 Panigale, Hypermotard, and Monster 1200

Ducati says it grew across all of its sales territories, with the USA still the company’s #1 market, and sporting a 10% growth figure so far this year. The USA didn’t post the biggest numbers though, with following countries showing strong sales growth: Italy (+51%), Spain (+38%), the UK (+36%), Germany (+24%), and France (+23%).

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US Motorcycle Industry Up 3.8% in 2014

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The Motorcycle Industry Council has tallied the numbers from 2014, and is happy to report that the US motorcycle industry grew 3.8% last year. Participating motorcycle manufacturers reported that 483,526 two-wheelers were sold in 2014, with growth across all sectors except in scooter sales.

The off-road segment sold particularly well, seeing an almost 11% gain over 2013’s numbers, with 81,013 units going thru dealership doors. Dual-sport sales were up 3.6% with 34,497 units sold, while on-road sales were up a modest 3%, for 334,488 units sold.

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US Motorcycle Sales Up 4.0% in Q2 2014

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The US economy has been slow to recover, and so too has the US motorcycle market. With first-quarter sales down 0.3% this year though, it looked like the US motorcycle market was about to flatline.

Thankfully, that has not been the case in Q2 of 2014, as the Motorcycle Industry Council (MIC) is proud to report that US motorcycle sales are up 4.0% in the second quarter of this year.

Selling 169,111 units in Q2 2014 (6,585 more than in 2013), motorcycles sales in the US so far this year are now up 2.6%, with 263,833 units sold so far in 2014.

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Ducati Sales Up 3% for the First Six Months of 2014

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Could 2014 be another record year of sales for Ducati? If the first six months are any indication, maybe so, as the Bologna brand has reported a 3% increase in sales thus far for the year.

Ducati has sold 26,740 motorcycles so far this year, worldwide, and is aiming to top its all-time record of 44,287 units by the end of the year. Additionally, orders for the month of June were up 11%, causing Ducati to be optimistic about its performance in 2014.

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