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Ducati North America Sales Up 12% for First-Half 2015

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With global Ducati sales up 22% in the first six months of the year, it comes with no surprise then that Ducati North America has some sales growth to report as well.

Selling 6,961 motorcycles in the first-half of the year, Ducati North America is up 12% over last year’s same time period. Helping fuel that increase was an incredibly strong June, where 1,981 motorcycles sold — for a 106% growth over June 2014.

“This record is the result of the hard work and dedication of the entire Ducati organization and our network of dealer partners who strive to deliver the most premium motorcycle ownership experience imaginable to our customers,” said Dominique Cheraki, CEO of Ducati North America.

“This commitment is reflected in the world-class design, technology, performance and quality of our products as well as the premium level of customer service.”

While DNA credits the 1299 Panigale, Multistrada 1200, and Scrambler for the sales increase, it’s surely the last model mentioned that is responsible for such a strong sales increase.

Logistical issues are likely responsible for DNA’s big sales increase so late in the buying season, as Ducati’s new models were delivered to US dealerships very late in the year, primarily in May and June.

With bikes arriving steadily now, Ducati North America is sure to have a strong sales year, though it’s likely it could have been even better had the machines arrived earlier in 2015.

It’ll be interesting to see where DNA lands at the end of the year, and what it’s final sales tally is for the Scrambler models.

Source: Ducati North America

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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