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BMW Motorrad Sales Up 10.5% in First Half of 2015

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Not to let Ducati have all the half-year fun, BMW Motorrad too is posting impressive sales figures for the first half of the year, with the German marque reporting a 10.5% sales increase in the first six month of 2015, compared to the equivalent time period last year.

BMW has sold 78,418 motorcycles and maxi-scooters, from January to June, with sales up 31% in June alone (15,490 units) — another record month for BMW Motorrad.

With last year being the best ever for BMW Motorrad, this news of course means that the German company is on-track to have another record-setting year of sales.

BMW attributes this growth to economic conditions in Europe, with gains made in Italy, France, UK, Spain, and Germany. The Mother Land continues to be BMW’s largest market, and accordingly BMW is the market leader for motorcycles over 500cc in Germany (as well as Spain).

Unsurprisingly, the BMW R1200GS is the company’s best-selling model, with 14,099 units shipped to dealers thus far — an additional 10,429 units have been shipped of the BMW R1200GS Adventure.

Third most popular is the BMW R1200RT, with 6,471 units, thus keeping BMW’s Top 3 motorcycles constant. Making moves though is the BMW R nineT, which has seen 5,868 units moved. BMW is expected to launch a scrambler model based off the R nineT later this year, which will only add to the motorcycle’s popularity.

The revised 2015 BMW S1000RR sold an impressive 5,654 units, while its naked sibling the BMW S1000R sold an equally impressive 4,134 units.

It’s too early to quote numbers for the BMW S1000XR adventure-sport, but early signs from dealers is that the bike, though heavy, is selling fairly well.

We expect BMW Motorrad’s forward-momentum to continue the rest of the year, giving KTM a good rival for the top European motorcycle brand.

Source: BMW Motorrad

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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