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BMW Motorrad Grew 9% in the USA for 2015

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News from BMW Motorrad shows that the Germans did quite well in the United States last year, selling 16,330 units in 2015. That figure is up 9.3% from the 14,945 units that BMW Motorrad sold in 2014, in the USA.

Perhaps unsurprisingly, BMW Motorrad USA’s best model was its liter-bike offering, the BMW S1000RR, which accounted for 13.3% of BMW’s total sales in the USA – roughly 2,170 units.

The S1000RR has often rivaled the BMW R1200GS for the top-billing in the US market, with the R1200GS Adventure taking 12.2% of BMW sales and the R1200GS with 11.5%, (roughly 2,000 units and 1,900 units, respectively).

BMW Motorrad says that the BMW S1000XR and S1000R round out the American subsidiary’s Top 5, though fails to give specifics on what sort of volume figures or marketshare those two models are enjoying in the United States.

“New and loyal customers; a broad, continuously enhanced model lineup; a high-performing dealer network; and accolades from the motorcycle press contributed to record growth for BMW Motorcycles in the United States, BMW Motorrad’s strongest export market,” said Kris Odwarka, Vice President of BMW Motorrad USA.

With the BMW R nineT Scrambler and BMW G310R set to come to the USA in 2016, we can expect to see strong sales continue with the BMW brand. We also expect zie Germans to announce soon another record year for BMW Motorrad in its worldwide sales.


Source: BMW Motorrad USA

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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