MV Agusta reports today that the company’s annual unit sales are up 30% for 2015, continuing the growth that the Italian brand has seen over the past years.
With nearly 9,000 units sold worldwide in 2015, MV Agusta is seeing the most growth outside of Italy, with a 140% increase in the UK, 54% increase in Spain, 26% increase in Germany, and 20% increase in France.
MV Agusta also saw strong gains in the United States, with a 50% increase in units sales reported. Interestingly, sales in Italy remained fairly flat, with a 0.1% decrease when compared to figures from 2014.
According to the company, MV Agusta’s revenue for 2015 is up 30%. For the super-business geeks, MV Agusta reports a larger-than-average contribution margin of 40% (the marginal profit per unit sale), thanks primarily to strong sales from the more premium models, like the Turismo Veloce and Dragster RR.
“2015 has been a very important year for MV Agusta. With the launch of the Turismo Veloce we have created the first Touring MV Agusta, a motorcycle that differentiates itself from its competitors by introducing a whole new dimension and experience to traveling, touring that excites your emotions,” said MV Agusta President and CEO Giovanni Castiglioni.
“This aspect is what sets MV apart from other manufactures. This model has been an important factor in sustaining the increase in sales growth, margins and revenues. I am very happy with the first year of the sales and marketing activities with our shareholding partner, Mercedes – AMG: the two brands are a pure example of passion, performance and adrenaline sharing the same true values.”
“2016 has begun in positive with the anticipated debut of the most important model in terms of sales volumes and image, the All-New Brutale 800. The press launch will take place in January 2016, 15 years after the original Brutale, with total sales numbering over 30,000 units. The All- New Brutale 800, is “the most beautiful Brutale, ever built.”
All of these figures show that the expansion of MV Agusta’s brand to its target of 20,000 units is going clearly going to come from expansion in markets outside of Italy, and more importantly in in markets outside of Europe.
However, the numbers quoted by MV Agusta in this press release also show that MV Agusta is behind on its stated units sales growth (12,000 bikes), by roughly 25%.
The Italian brand failed to bring a bold new model at EICMA for the 2016 model year, which could affect growth in the next year. Conversely, with the MV Agusta Turismo Veloce set to final come to the US market in the early new year, sales in the USA could help boost MV Agusta’s worldwide total in 2016.
Source: MV Agusta