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Ducati Q1 2013 Sales Drop 5% – Audi Dishes the Details

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Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013.

Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know.

Even the American market is on a slight decline for the first quarter, after showing signs of hitting rock bottom earlier last year. Accordingly Ducati sold 1,605 units in the USA — it’s the largest market by volume.

So why are we a bit giddy here at Asphalt & Rubber? Well while we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque.

Want to know which Ducati model is out-selling them all? How about how many of each model were produced versus how many were sold? We’ve got the digits after the jump.

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Racing

Video: Kentucky Flat Track with JD Beach and Troy Bayliss

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John Shofner is back with another one of his short films for Bell Helmets, and like the first one, it is some two-wheeled goodness for your Wednesday afternoon. Following JD Beach as he hosts his personal hero Troy Bayliss for a few days flat track fun, it is just another low-key day of playing in the Kentucky mud for these two riders.

It is pretty cool to see two different generations of road course racers come together, and JD is quick to remind us of Troy’s epic wild card victory at the Valencian GP on the Ducat Desmosedici GP6. If this flat track thing looks like your cup of tea, the AMA Pro Flat Track series is going to be live-streamed this year. It’s great two-wheeled racing (even better in person), and we highly recommend you go check it out.

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Rumors

Mission Motorcycles: The Mission R Lives??!

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Mission Motors tweeted out something interesting just a moment ago, a link to a new website for Mission Motorcycles. Teasing there a photo of the Mission R, it would seem that the electric superbike that does competitive AMA Supersport lap times at Laguna Seca, is finally set to come to production.

The stars have been aligning these past few months for such an occasion, with rumors that an old Mission Motors investor was back in the mix, and looking to bring the Mission R to production. You may recall that Mission Motors made a course correction away from the two-wheeled world, focusing instead on supplying the automotive world with electric-drive components.

That change of course saw the departure of two Mission Motors founders, and the heartbreak of two-wheeled enthusiasts, petrol and electric alike, who wished to see the Mission R come to market. With layoffs reported at the San Franciscan startup just six months ago, it would seem more changes are afoot for the EV company, but we think you will like the sound of this.

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Opinion/Editorial

Goodbye Husqvarna Nuda, We Hardly Knew Thee

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Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

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Racing

Q&A: Yukio Kagayama Talks About the Upcoming Suzuka 8-Hour with Kevin Schwantz & Noriyuki Haga

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In case you missed the story last week, Kevin Schwantz is preparing to race in this year’s Suzuka 8-Hour endurance race. The blue ribbon event in Japanese motorcycle racing, a Suzuka 8-Hour win is perhaps the most covetted trophy to have if you are a Japanese motorcycle OEM.

The Japanese manufacturers take the Suzuka 8-Hour so seriously, it is not uncommon to see them stack their endurance teams with top-talent from other World and national series, like MotoGP, WSBK, BSB, and AMA Pro Racing. With rumors circulating about a very factory Yamaha team in the works, right now our attention however is on Team Kagayama.

Formed by Japanese rider Yukio Kagayama, who in addition to having raced in the MotoGP, World Superbike, and British Superbike Championships, is also a previous Suzuka 8-Hour winner with the Suzuki Endurance Race Team. Joining Kagayama and Schwatnz on the three-rider team is Noriyuki Haga, also of MotoGP, WSBK, and BSB fame.

Releasing a Q&A about his team’s Suzuka 8-Hour entry, Yukio Kagayama walks us through how the team came together, what equipment the riders will use, and his outlook on the team’s competitiveness. It’s a pretty interesting read.

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Bikes

KTM RC4 Concept by Luca Bar Design

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KTM is shaping up to be the brand of 2013. Surpassing BMW Motorrad in outright unit sales, and becoming the largest motorcycle brand in Europe, zie Austrians have been on a tear with their small-displacement machine strategy. Most of that move has been buoyed by KTM’s partnership with Bajaj, which in-turn owns a very sizable minority stake in the Austrian company, but KTM also has been making other moves as well, like the acquisition of Husqvarna by CEO Stefan Pierer and his company Pierer Industrie AG.

Surprisingly, what has been occurring in KTM’s boardroom is almost overshadowing what is occurring in the company’s model line-up, with the KTM 1190 Adventure set to finally come to the USA later this year, almost a year after its European debut, as well the upcoming release of the KTM 390 Duke and its sport bike and adventure variants. Perhaps lost in the wash is the 2013 KTM 690 Duke, which is a new machine for the US market this year.

A single-cylinder hooligan-maker, the KTM 690 Duke is 330 lbs (curbside without fuel) and 67hp of two-wheeled fun, and we hope that the Austrians bring the KTM 690 Duke R our way as well. While we are on the topic of things missing from KTM’s American line-up, a decent supersport is painfully obvious, yet we can’t see the folks at KTM following the paths of other brands. That’s where our friend Luca Bar comes to mind with his latest concept: the KTM RC4.

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News

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

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When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand.

An engineer by education, I found Domenicali just as astute about the nuances of Ducati’s brand as he was skilled on the race track earlier in the day. Our conversation was brief compared to other interviews we have done here at Asphalt & Rubber, but we had time to talk about why the frameless chassis of the Panigale still works while the MotoGP program struggles, the links between Ducati and Ducati Corse, sacred cows for the Italian brand, and the company’s future direction.

Concise, yet insightful, the more I think about Domenicali’s unexpected succession of Del Torchio, the more I think he is the right man for the job. With all the worried talk about the possible “Germanification” of Ducati by its new owners Audi, the German automaker has picked someone who is keenly aware of the importance of the company’s racing operations and heritage, and how that ties into the Ducati brand and what it means to Ducatisti around the world.

With all the internal and external changes that are occurring in the company, Ducati is currently in a state of flux with its new owners, new product lines, and new world-growth plans, and could easily lose its way as a brand, but I see Domenicali as an anchor for Ducati going forward. Greeted to his new job by the revving engines of his employees outside his office window, Domenicali to me now seems like the logical pick for Ducati’s new CEO. After reading our interview from Austin, Texas after the jump, I think you will agree too.

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News

OCC Coming Back to TV? — Universe Collapses in on Self

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After a very public father/son break-up between Paul Teutul Sr. and Paul Teutul Jr., a steroid-ring scandal involving Paul Sr., and finally a bankruptcy proceeding, it appears that Orange County Choppers is the impossible to kill multi-headed hydra of doom that we all knew it was, as the custom chopper shop is once again headed to the small screen and recruiting some talent, on and off the show.

Looking for “someone who will work alongside Paul Senior, running the shop and helping build some of the best custom motorcycles in the world,” OCC says it will be back on television with a new show later this month (last we heard, the show was still looking for a creative director too). Please for the love of god, will someone give this man the attention he craves so dearly??! Or, just shoot us in the face.

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Bikes

Alstare Superbike Concept by Team Alstare

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We love us some concept bikes here at Asphalt & Rubber, and we have featured more than a few pieces of stunning design and imagination on our pages. Though, we can’t remember the last time one of these works of art were brought to us by a legitimate racing team, but that is what we have here with the Team Alstare Superbike Concept.

A nod to the former Suzuki team’s return to the World Superbike Championship as the Ducati factory squad with Carlos Checa and Ayrton Badovini, Alstare has enlisted the help of designer Serge Rusak of Rusak Kreaktive Designworks to ink the shape of its futuristic Superbike concept, while Tryptik Studios handled “bringing the form to life” with its 3D modeling prowess (video after the jump).

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