Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Honda Reclaims Top Spot in the Canadian Market

01/20/2015 @ 12:36 pm, by Jensen Beeler15 COMMENTS

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Honda is once again the top marque in the Canadian market, retaking the honor for the first time in seven years. Taking control of nearly 20% of the marketshare, Honda Canada sold 10,930 motorcycles in 2014, 10% more than its closest competitor.

Yet Another Yearly Sales Record for BMW Motorrad

01/19/2015 @ 12:50 pm, by Jensen Beeler4 COMMENTS

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We already know that BMW Motorrad broke last year’s sales record…in November, so it is no surprise then that we report that 2014 was another sales record for the Bavarian brand.

Selling 123,495 units last year in total, this means that BMW Motorrad is up another 7.2% in sales — strong and steady growth for the German company, with December selling 7,032 units (+10.9%).

“We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, President of BMW Motorrad

“This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

01/15/2015 @ 12:21 pm, by Jensen Beeler8 COMMENTS

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Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand.

Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014.

Triumph Has Its Best Sales Year Since Its Rebirth

01/13/2015 @ 11:31 am, by Jensen Beeler6 COMMENTS

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Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide.

That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984.

Ducati Sets Sales Record in 2013 with 44,287 Bikes Sold

03/04/2014 @ 4:49 pm, by Aakash Desai14 COMMENTS

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When you tell most people that you ride a motorcycle, their usual question is “so, what do you ride, a Ducati?” The only other brand name so synonymous with motorcycling would be Harley-Davidson.

The famed Italian brand’s distinctive Euro-styling and cultural cachet seemed to resonate with nearly 45,000 people in 2013, as the brand from Bologna sold a record 44,287 motorbikes worldwide last year.

Sales in South Asia rose by 26% with 5,200 motorcycles sold, while the United States, Ducati’s top market, accounted for 24% in sales, followed by Italy at 11.3% and Germany at 10.7%.

Ducati Reports 21% Sales Gain in 2012

03/12/2013 @ 12:39 pm, by Jensen Beeler16 COMMENTS

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As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

Yamaha Motorcycle Sales Down 12.8% for 2012

02/25/2013 @ 1:28 pm, by Jensen Beeler8 COMMENTS

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While for the most part 2012 was a growth year for the motorcycle industry, not all of the OEMs faired the storm equally. Posting a 5.4% sales loss in 2012 compared to 2011, Yamaha also saw a massive decrease in net profits last year.

Generating ¥1,276 billion 2011, Yamaha saw a 5.4% decrease in revenues, with sales totaling ¥1,207 billion in 2012. While units sales and sales revenue were down only a modest amount, net income was down a massive 72.2%, ¥7.5 billion (2012) vs. ¥27 billion (2011).

452,386 Motorcycles Sold in the USA for 2012 – Up 2.6%

02/05/2013 @ 6:12 pm, by Jensen BeelerComments Off

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After first forecasting a sales decline for 2012, the Motorcycle Industry Council (MIC) has tallied the number of motorcycles sold in the United States last year, and once again discovered that the motorcycle industry is slowly, but surely recovering from the recession. With the US making a very slight 0.3% sales gain in 2011, A&R‘s home market has posted a 2.6% gain over the figures from 2011, with OEMs selling 452,386 motorcycles in 2012.

Though all the two-wheeled segments showed growth in the MIC’s figures, it was the dual-purpose and scooter market that posted the biggest gains, 7.4% and 7.7% respectively. For the street bike market, sales were up a modest 1.8%, despite a much larger gain made by Harley-Davidson, which dominates over half of the US on-road market by volume. Dirt bikes also posted a modest 2.1% growth, with 71,535 units sold in 2012.

Honda Motorcycle Sales Down 5% in 2012

01/28/2013 @ 11:42 am, by Jensen Beeler12 COMMENTS

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Honda Motor Co. has reported its 2012 sales figures, with the Japanese behemoth showing a 5% sales drop for 2012, when compared to 2011. Selling 15.6 million units last year, Honda made progress in its home country Japan (+1%), as well as in North America (+25%) and Europe (+22%).

However in Honda’s most volume-heavy markets, the company suffered modest loses: South America (-14%), Asia (-5%), and China (-1%). With three out of four Honda motorcycles being sold in Asia, the region’s 5% dip essentially assured the Japanese company’s sales loss for the year.

Ducati North America Posts All-Time Sales Record for 2012

01/17/2013 @ 2:24 pm, by Jensen Beeler3 COMMENTS

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Ducati North America is reporting that 2012 was its best all-time retails sales year, with the Italian brand selling 10,883 units last year. This figure means that roughly a quarter of all Ducati motorcycles sold in 2012 were sold in North America, again solidifying the market’s #1 importance to the Bologna Brand.

For an added bonus, Ducati North America is also reporting 10 consecutive quarters of increased sales, with 2012 as whole growing 21% compared to 2011. With every sales region in the US growing in volume, the United States saw 21% growth overall, with Canada (25%) and Mexico (7%) adding to the cause as well. On the non-bike side of things, Ducati North America’s line of apparel and performance parts saw 42% in growth.