As we saw with the Ducati Motor Holding’s sales report from earlier today, 2020 was an obviously tough year for the motorcycle industry, and that trend continues with the BMW Motorrad’s results for the year.
In its preliminary report on the BMW Group’s annual sales, the German brand quotes that it sold 169,272 motorcycles and scooters to customers in 2020.
Despite BMW Motorrad spinning this as its second-best sales year ever, this number of bikes sold is a 3.6% drop compared to 2019’s sales volume, and it is the first time in nine years that sales for BMW Motorrad have not grown.
In fact, 2020’s numbers are just a shade above the mark that BMW Motorrad set in 2018, with the Germans selling 165,566 units two years ago (a 2% difference).
While the preliminary group report is pretty lacking on other details from the brand, but we can assume that the coronavirus lockdowns that occurred in Europe and in the United States factored heavily in this sales drop.
All things considered, a 3.6% dip is pretty good during 2020, especially from a brand that relies so heavily on street-focused models, like BMW Motorrad.
We will have to see if sport bikes like the BMW M1000RR and BMW S1000R, and cruiser models from the R18 family can carry sales for BMW Motorrad in 2021, as those are the brand’s big releases for 2021.
Source: BMW Group