That motorcycle sales are down because of the coronavirus lockdown seems like an obvious thing to state. Just for clarity though, American motorcycle sales through the first four months of the year are down 9% compared to last year.
Truthfully, that number is far less than we were predicting here at Asphalt & Rubber, and there is a good reason for that. While the COVID-19 scare has decimate on-road sales (-23%) and scooter sales (-24%), this has not been the case for off-road motorcycles sales totals, which are up 30%.
Even dual-sports seem to be buoyed by having a tire in the dirt, with sales reported to be down only 5% during the same time period.
Looking deeper into the dual-sport numbers though appears to give an insight on this odd dichotomy between street and dirt sales in the motorcycle industry.