So here’s the good news, after all the uncertainty regarding its media contracts, the 2013 World Superbike Championship will be broadcasted in the United States afterall. The bad news however is that WSBK racing will be on the beIN Sport network. Yeah, we haven’t heard of them either.
With the World Superbike season-opener now less than two weeks away, bad news looms for motorcycle race fans in the United States, as the SPEED Channel (now a part of FOX Sports), does not have a television contract to air WSBK and MotoGP for their 2013 seasons.
An issue that has been hanging in limbo since the start of the year, Superbike Planet yesterday suggested that American motorcycle racing fans could be without the World Superbike Championship on their televisions sets this year (we have heard similar murmurings regarding AMA Pro Racing as well).
Now today, Roadracing World confirmed with SPEED that the network still does not have any contracts with Dorna for the TV rights to WSBK and MotoGP. What’s worse, SPEED’s Vice President of Media Relations Erik Arneson gave no indication that the TV channel was any closer to finishing a deal with Dorna than it was earlier this year.
After 10 years and 233 episodes on the air, American Chopper is finally getting dragged out behind the shed, and put out of its misery on December 11th, 2012. It has been a long road with the Teutul family, as for the past decade we have watched the Oedipal struggle between Paul Jr. and Paul Sr., with man-child Mikey trapped in the middle, serving as the only adult in the group.
Things started out well enough, with the folks at Orange County Choppers making some interesting customs, and exposing a mainstream TV audience to the world of motorcycles…albeit in the same lowest-common denominator way that is typically found on WWF’s Monday Night RAW.
Like all good Hollywood dreams, the money started to trickle in for “theme” bikes on the show. Turning what should have been an exposé of mechanical craftsmanship into a marketing/PR circle-jerk with the Teutul family’s severe anger-management issues as the sideshow distraction.
Somewhere within the plot lines of Paul Sr.’s bicep size, and his battle with son on who can more perfectly fit the description of narcissism in the DSM-IV, bikes were made…but really we just showed up to see how many chairs could be thrown across the room in a single episode, or how often Paul Jr. could act like a spoiled brat.
NBC has announced its cast for the next installment of Celebrity Apprentice, the game show where b-list celebrities supplicate themselves to the marrow-sucking Donald Trump (it’s actually great television if you’ve never caught an episode). Joining a cast comprised of Adam Carolla, Arsenio Hall, Clay Aiken, Tia Carrere, and others, Celebrity Apprentice will also see Orange County Choppers’ Paul Teutul Sr. take on the challenges of Mr. Trump.
On my way to the Indianapolis GP this weekend, I was sitting in coach (because that’s how we roll here at A&R) on Delta flight 147 to Atlanta (direct flights are for wusses), passing the time on the 5 hour flight by watching the airline’s 15 or so TV channels ($6 for an in-flight movie??! Who are you kidding Delta?). Suffering through mostly daytime soap operas, I opted to to watch the news stations instead. While the day’s headlines were mostly about the impending apocalypses that were hurricane Irene and the retirement of Steve Jobs as Apple’s CEO, the segment I found the most interesting were the commercials (this should say something about CNN, MSNBC, and FOX News).
Somehow managing to stay conscious long enough through the advertisements, I hear a Sprint spokesman quickly say “what if we design an electric motorcycle?” Surprised to hear such a non sequitur on TV, I looked up in-time to briefly see a CAD drawing of a motorcycle, whose frame quickly reminded me of the Mission R (with and without its clothes). With the rest of the commercial talking about some Samsung tablets, I remembered that Mission Motors uses a Samsung Tab for the prototype Mission R dash (photo after the jump). Could it be the Sprint was hocking Mission Motors in a TV ad?
Forget American Chopper, it looks like The Discovery Channel has finally gotten hip to the what sort of reality show motorcycle enthusiasts really want to see on their television. Following AMA American Superbike privateer Larry Pegram, Discovery HD Theater’s new show Superbike Family follows the close-nit crew of Pegram Racing as they battle against teams who are factory-backed, well-funded, and have more resources and manpower at their disposal in the premier AMA Pro Racing class.
With Pegram’s interesting backstory, and ample amounts of “personality”, it should be an interesting show to watch, not to mention being a great promotion for our sport and the AMA Pro Road Racing series. Showtimes are below, but be sure to double check your local listings, as schedules may be different in your locale.
WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.
Auditel (the Italian version of Nielson), is reporting that MotoGP TV ratings were up during the German GP, which coincidently was also the venue for Valentino Rossi’s return to motorcycle racing. The loveable Italian rider is more popular than pasta in his home country, and with Rossi back in the premiere class, MotoGP’s ratings got a big shot in the arm. Reporting 5.5 million viewers during the German GP, Auditel estimates that nearly 43.5% of Italian TV viewers were watching the GP. Warning, spoilers after the jump.
TV ratings for the Dutch TT at Assen are in for the Italian TV market (one of the largest markets for MotoGP), and once again they show a decline in MotoGP’s allure without Valentino Rossi. With 2,579,000 viewers, making up 16.79% of the total television audience, MotoGP in Holland attracted only half the audience from last year’s event (5,249,000 viewers, 31.69% of the total television audience). With a similar trend in 125GP and Moto2, some in the Italian press are calling for Dorna CEO Carmelo Ezpeleta’s resignation, as these ratings are surely a sign of the sport’s demise.
The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.