Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

KTM Plans New Smaller V-Twin Engines, Husqvarna Too

12/02/2014 @ 11:55 am, by Jensen Beeler16 COMMENTS

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A quick look at KTM’s recent additions to its model lineup sees significant attention being given to the company’s large and small-displacement machines, yet the middleweight bikes have remained seemingly untouched.

That seems set to change, according to an interview MCN had with KTM CEO Stefan Pierer.

Saying that KTM would develop new v-twin engines in the 600cc to 800cc range over the next three years, the Austrian company seems set to its entire lineup revamped within the next few years.

Report: KTM Abandons Electric Scooter Project

10/15/2014 @ 12:24 pm, by Jensen Beeler5 COMMENTS

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KTM seems to have a tumultuous relationship when it comes to electric vehicles. The Austrian company was the first OEM to announce an electric product, back in 2011.

Then in 2013, KTM CEO Stefan Pierer announced that the timing wasn’t right for electrics…and then promptly debuted the company’s E-Speed electric scooter, several days later.

KTM has since revamped its electric dirt bike program, showing three new Freeride E models at EICMA (MX, Enduro, and Supermoto).

So maybe then it’s without surprise that word is going around that KTM is canning its E-Speed project, ahead of its expected 2015 debut.

An Analysis of KTM’s MotoGP Entry for 2017

09/18/2014 @ 11:33 am, by David Emmett12 COMMENTS

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The news that KTM would be building a MotoGP machine has been public since the beginning of August. In an interview with the German website Speedweek, KTM CEO Stefan Pierer confirmed that the Austrian manufacturer would be building a V4 MotoGP machine ready for the 2017 season.

KTM’s MotoGP plans were confirmed again last weekend at Misano. KTM’s head of motorsport Pit Beirer told the MotoGP.com website that they would indeed be building a MotoGP bike, and that work on the machine had already started.

The bike, Beirer told MotoGP.com, would be a V4, would use a steel trellis frame, just as their Moto3 machines do, and would be kitted with WP suspension. Design work on the bike was already underway, with the bike scheduled to make its debut on track “at the end of next summer,” Beirer said.

There would be no prospect of an early entry, however. The bike is to be prepared for the 2017 season, with testing going on from late 2015 onwards. The bike would be designed around the Michelin tires, which will be replacing Bridgestone as the spec tire from 2016 onwards.

The bike would also be designed with the spec electronics and unified software package in mind, which is also to be compulsory from the 2016 season.

KTM Announces Plans to Enter MotoGP in 2017 with a V4-Powered KTM RC16 Race Bike

07/31/2014 @ 3:01 pm, by Jensen Beeler14 COMMENTS

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Speaking to Speedweek, KTM CEO Stefan Pierer announced that the Austrian company will be entering the MotoGP World Championship in 2017. KTM will race with a brand new machine that features a V4 engine and will be called the KTM RC16.

Pierer said that KTM will debut the V4 engine in May of 2015, and begin testing and developing the RC16 later that year — KTM may even wild-card the race bike during the 2016 season. Perhaps the biggest news though is that KTM plans to produce up to 100 units of the KTM RC16 race bike, which will be available to the public for a cool €150,000 to €200,000 (likely in the same way privateers can purchase a lower-spec machine than KTM’s Moto3 racer).

Gas Gas Acquires Husqvarna Engine Designs

03/01/2014 @ 7:15 pm, by Jensen Beeler8 COMMENTS

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It was nearly a month ago that we heard that Spanish firms Gas Gas and Ossa had merged their operations in order to take on the difficult economic climate in Spain. The firms’ business position should be even stronger now, as Gas Gas has acquired the IP from Moto Italia, the holding company of Husqvarna’s remains.

When KTM’s Stefan Pierer acquired Husqvarna through his Pierer Industrie AG company, he did not buy all of the once Swedish motorcycle brand from BMW Motorrad. What wasn’t transferred into the Austrian company’s control was left behind as a new company, Moto Italia, which now will find a new home in Spain with Gas Gas.

KTM Considering 500cc & 800cc Motorcycles in India?

02/05/2014 @ 6:18 pm, by Aakash Desai11 COMMENTS

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Capital goes where capital flows, and it seems that India is turning out to be both a huge market expansion and production opportunity for many manufacturers.

As such Stefan Pierer, KTM’s President and CEO, says the Austrian company is considering manufacturing a 500cc and 800c parallel twin motorcycle on the subcontinent sometime in the next three years.

Husqvarna to Unveil New Prototype Motorcycle at EICMA

11/01/2013 @ 4:55 am, by Jensen Beeler11 COMMENTS

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The future of Husqvarna is an interesting one to mull over right now as we gear-up for the EICMA show in Milan, Italy next week. Recently acquired by KTM’s Stefan Pierer, through is Pierer Industrie AG company, Husqvarna finds itself now merged into Husaberg, as KTM has consolidated its splintered dirt bike brands back into one cohesive effort.

That move alone in an interesting one, as Husqvarna had begun tackling the on-road world while still under the stewardship of BMW Motorrad — releasing models like the Husqvarna Nuda 900 and concepts like the Husqvarna Moab. The brand now seems destined to stay in the dirt though, but that isn’t keeping Husqvarna away from releasing prototypes and concepts at EICMA, as it seems to do every year.

KTM Wants to Race in Moto2 & WSBK – No ROI in MotoGP

07/15/2013 @ 3:15 pm, by Jensen Beeler19 COMMENTS

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Speaking during an interview with the company’s corporate blog, KTM CEO Stefan Pierer spoke his mind about the current state of international road racing, and KTM’s involvement with both the MotoGP and World Superbike Championships, and their support classes.

Stating that MotoGP lacked any return for the massive monetary investment it would require from the Austrian manufacturer, Pierer did go on to later to praise the Moto2 format as one that he would like to see KTM to compete in, with some changes of course.

2014 KTM RC390 Cup – A Glimpse of What’s to Come

07/14/2013 @ 1:21 am, by Jensen Beeler27 COMMENTS

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Helping cultivate road racing’s future talent, KTM has teamed up with ADAS to bring you the “ADAC Junior Cup powered by KTM” series. Along the same vein as the Red Bull Rookies Cup for MotoGP, and the European Junior Cup for World Superbike, the ADAC Junior Cup is a spec-bike series aimed at developing young riders — good stuff, but not exactly a new concept.

What is exciting though is the “powered by KTM” part because zie Austrians have basically just unwrapped their new small-displacment street bike that is based off the KTM 390 Duke, you know it as the KTM RC390, and for the ADAC series, we know it as the 2014 KTM RC390 Cup Racer. Missing only a headlight, signals, and a license plate, the cup race bike is essentially what KTM will debut at EICMA in a few months’ time. We like.

Husqvarna & Husaberg Will “Reunite” After 25 Years Apart

05/16/2013 @ 3:47 am, by Jensen Beeler8 COMMENTS

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Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.

Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.

Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.