KTM Invests in Heads-Up Display Company NUVIZ

02/06/2017 @ 11:48 am, by Jensen Beeler20 COMMENTS

Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others.

Today’s news is quite a catch for the San Diego based technology startup, and it bodes well for NUVIZ to bring its heads-up display technology to market. As such, NUVIZ hopes to have a heads-up display unit and connected rider system available in the first half of 2017.

NUVIZ has raised roughly $9 million to date, via equity and debt, and our sources tell us that KTM’s purchase into the company has contributed to the lions’s share of that amount – upwards of $5 million, along with a seat on NUVIZ’s board of directors.

“This strategic investment is very exciting for NUVIZ as it is a testament to our technology leadership in the HUD and connected riding space, and further emphasizes the demand and need for the user experiences we have set out to create,” said Malte Laass, Founder and Chief Strategy Officer at NUVIZ.

We can’t help but think that rival BMW’s announcement of a HUD-powered helmet helped push Pierer Industrie into looking for a similar technology package, to go against its Germanic rival’s.

The move could also be a strong one for KTM and Husqvarna going forward, as it gives the two motorcycle brands an early shot at HUD technology and connected motorcycles before many of their competitors.

The question will be though, how many early adopters will there be in this space for an add-on heads-up display unit – especially since the implosion of Skully has already muddied the waters. Time will tell, of course.

Source: Business Wire

  • Paul M. Fenn

    @Jensen Typo in your opening sentence.

  • Scott Andrews Jr

    That thing just keeps getting bigger and bigger.

  • Nick Moore

    Wouldn’t a helmet partner make more sense?

  • Umpf. Thanks!

  • I don’t know if it makes more sense, but that’s the other route you can go. At the end of the day, you want to be the HUD platform of choice, connecting to all bikes, and licensed to all helmet brands.

  • Sam Miller

    Any idea how much Pierer Industrie AG ponied up?

  • Less than 9 million USD.

  • Sam Miller

    You don’t say…. ;)

  • Nick Moore

    I look at it more like this tech will be less adaptable to older bikes so you are looking to spec it OEM on future models. At first it will be available only for higher end bikes so licensing this to Aria, Bell, Shoei to have it available to purchase aftermarket with your brand new Super Duke 1490 or what ever is a drop in the bucket.

    Also, do helmets loose their safety rating when non-spec options are applied. In the case of Aria we all know that they are adamant in theory about the shape of their helmet to eliminate head injuries by being round and having the air vents “break off” under impact.

    You got to start somewhere in this space and no one is really clear how it will look in 10 years that’s for sure. I mean just look at the phone business.

  • Talked to some peeps. $5.2 million – article has been updated.

  • Sam Miller


  • paulus

    pew, pew…. star wars looks. The future is here.
    Unfortunately, additional weight on the helmet. Additional inertia, neck strain, fatigue… no thanks. I will glance at the clocks/GPS when I need to.

  • Daniel Croft

    That’s what she said.

  • Daniel Croft

    I backed their crowd funding so, am meant to get the released product for the same price as the crowd funding project. Let’s hope that happens. You guys might not like the size of it but, I’m stoked on this technology. I also happen to own a KTM. :D

  • Shinigami

    Cue the sketchy Russian guy in 5-4-3-2-1….

  • Kenny

    I like this. Combing gopro, senna and GPS etc with a hud. While not being much bigger than the former two (going by the renders). And if PI Ag picked them up they must have some substance. Keep us posted Jensen!

  • Claude Schmidt

    This is wicked-good news! Looking forward to seeing them press on and deliver!

  • im fine with my dragonball scouter.

  • Matt Gustafson

    I really wouldn’t compare this to Skully. Their failure was due to recklessness and ineptitude. The concept itself is sound, and it is a much wiser move to get the technology figured out in an add on product, before going all out on the full integrated helmet design.

  • Gil Zhaiek

    Good luck! Make it cheap to buy, simple to use and bank on the business integration