Just days after issuing a North American recall for 50,000+ of their motorcycles, BMW Motorrad issued a press release to talk about its successful sales sales volumes. For 2013, BMW achieved its third all-time sales high of 115,215 vehicles, an 8.3% increase over the previous year. Of that total, 14,100 were sold in the United States.
I am just wrapping up my thoughts on the new liquid-cooled 2013 BMW R1200GS, but before I post up the ride review, I thought I would share this little gem of a video that BMW Motorrad USA showed us at the US media launch for the R1200GS. Filmed at the Circuito de Almería in Spain, a new BMW R1200GS gives chase to a BMW HP4, and interesting results ensue.
Now I’m not saying that the R1200GS is a more capable track bike than the HP4, a fast rider on any bike is still a fast rider, after all. But, you have to be impressed by the GS here, it certainly wasn’t losing any ground to the HP4 (except maybe on the straight). As for the the nitty gritty, the R1200GS rider clocked a sub-two-minute lap time, an entirely respectable time at the Spanish circuit, which sees WSBK-spec machines lap in the 1:35 range.
BMW Motorrad says the 2013 BMW R1200GS is like the Swiss Army knife of the motorcycle world, and with some on-track chops like this, we might just have to agree. For those that are wondering, it rides nice on the road and trails as well. Video after the jump, and look for the review this week.
It is with a very heavy heart that we report the passing of famed moto-journalist Kevin Ash, who died of injuries sustained in a motorcycle crash today. Riding north of Cape Town, South Africa, Kevin was taking part in the press launch of the 2013 BMW R1200GS adventure-touring motorcycle, with the launch now being cancelled after this tragic news.
A legend in the industry, Kevin’s work could be found in a countless number of publications, including MCN and the Daily Telegraph, not to mention his own blog Ash on Bikes. Known for his technical knowledge, clear writing, and honest reviews, Kevin’s work was seen by many in the industry as the gold standard of motorcycle reviews.
Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.
The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.
It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.
The big news out of the INTERMOT show in Cologne, Germany is the public unveiling of the 2013 BMW R1200GS — the liquid-cooled progeny of the venerable air-cooled GS line. The bike that continues to define the adventure-touring market, the R1200GS not only gets a mechanical makeover for 2013, but a cosemetic one as well.
Wanting to give us the utmost insight into the design and engineering process that went into the new BMW R1200GS, the Bavarians have dumped nearly 300 photos into their media site for our consumption.
Naturally, we’ve uploaded them all here to Asphalt & Rubber because we loves us some tasty photos. Chances are the image viewing lightbox is too big for your monitor, so right-click as you see fit. We’ve picked our favorites out, and have them on display after the jump.
Getting spotted a day ahead of schedule, the 2013 BMW R1200GS has broken cover with most of its water-cooled glory, sort of. The good folks at Oliepeil.nl managed to get onto the show floor at INTERMOT, and grabbed a few photos of the BMW kiosk displays for the new GS.
Visually similar to the current R1200GS, the new water-cooled 1,170cc BMW R1200GS makes 123hp and 92 ft•lbs of torque at 6,500 rpm. That makes for a noticeable bump over the current model’s 110hp and 88 lbs•ft of torque. That added power comes with some added weight though, as the the 2013 BMW R1200GS tips the scales at 525 lbs at the curb, roughly 20 lbs heavier than the outgoing model.
We will have to wait until tomorrow to get the full details and official photos of the 2013 BMW R1200GS, but this should whet your adventure-touring appetite until then. Has the king retained its crown? More photos after the jump.
We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.
It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).
The writing has been on the wall for some time for BMW to replace its air-cooled boxer twin with an updated liquid-cooled version, and that hallmark day appears to be coming, as SoloMoto (additional photos on their website) has captured the next-generation German motor out testing in the wild (enhanced photo above) on the Spanish roads near Tarragona. This photo appears to confirm reports that BMW is testing a new R1200GS model, which will feature the liquid-cooled boxer twin, and has obvious differences from its air-cooled predecessor.
BMW Motorrad has just released its numbers for last year, and the Bavarian brand is showing some strong results in 2010, especially considering the double-digit slogging most other companies took. With sales up 12% globally, BMW sold 98,047 motorcycles in 2010 compared to the 87,306 units it sold in 2009 (that’s a 10,741 unit difference).
Of the motorcycles sold in last year, the R1200GS remained the globally best selling unit within the brand (accounting for 18,768 units worldwide), and was followed by the R1200GS Adventure (11,648 units), R1200RT (11,132 units), and the S1000RR (10,209 units).
Perhaps the most striking news though is the fact that the new S1000RR superbike dominated liter bike sales in the United States, and even outsold the R1200GS here domestically, making 2010 a very successful year for BMW not only on the balance sheet, but also as proof that the Germans can sell bikes that aren’t featured in Long Way Around.
BMW Motorrad has announced that it is recalling over 122,000 motorcycles worldwide for a potentially leaking front brake. The recall seems to only affect K1200GT, R1200R, R1200RT, R1200ST, R1200GS, and R1200GS Adventure motorcycles that were manufactured between August 2006 and May 2009.
Of these bikes, only ~100 units have been found to have the reported brake leak, but BMW isn’t taking chances with the other roughly 121,900 motorcycles that are out on the raod, and is ordering a worldwide recall on the potentially afftected models.