Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

LEAKED: Here is the 2016 Indian Chief Dark Horse

Cruisers aren’t really our forté, here at Asphalt & Rubber, but breaking stories is…so, without all the typical fanfare, we bring you the first full photos of the upcoming 2016 Indian Chief Dark Horse. The Stead is murdered out and visually appealing, with black engine covers, black fenders, black forks…hell, even the tires are black. Under the hood is Indian’s Thunder Stroke 111 engine, which is an air-cooled 1,811cc v-twin good for 73hp and 100 lbs•ft.More technical features include ABS as standard, a keyless ignition system, cast wheels, and a solo seat. Our Bothan Spies suggest an MSRP of $17,000, and more accessories (all black, natch) than you can fit into the belly of a Tauntaun. Expect to see the Indian Chief Dark Horse launch officially on February 13th elsewhere.

Washington State Weighs Pro Lane-Splitting Law

The Washington State Legislature has a pro lane-splitting bill on its 2015-2016 docket, HB 1515. The law is moderately written, adopting a 10 mph speed differential between the motorcycle and traffic, with a 35 mph speed cap, as acceptable during lane-splitting activities. Loyal Asphalt & Rubber readers will recognize these provisions as being more restrictive than the California Highway Patrol’s now defunct guidelines. Lane-splitting is a near-and-dear topic to us here at A&R, as we believe a national effort to legalize the practice should be mission #1 for the American Motorcyclist Association.

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

The 2013 BMW R1200GS in 293 Hi-Res Photos

10/02/2012 @ 6:54 am, by Jensen Beeler7 COMMENTS

The big news out of the INTERMOT show in Cologne, Germany is the public unveiling of the 2013 BMW R1200GS — the liquid-cooled progeny of the venerable air-cooled GS line. The bike that continues to define the adventure-touring market, the R1200GS not only gets a mechanical makeover for 2013, but a cosemetic one as well.

Wanting to give us the utmost insight into the design and engineering process that went into the new BMW R1200GS, the Bavarians have dumped nearly 300 photos into their media site for our consumption.

Naturally, we’ve uploaded them all here to Asphalt & Rubber because we loves us some tasty photos. Chances are the image viewing lightbox is too big for your monitor, so right-click as you see fit. We’ve picked our favorites out, and have them on display after the jump.

First Look of the Water-Cooled 2013 BMW R1200GS

10/01/2012 @ 12:58 pm, by Jensen Beeler11 COMMENTS

Getting spotted a day ahead of schedule, the 2013 BMW R1200GS has broken cover with most of its water-cooled glory, sort of. The good folks at Oliepeil.nl managed to get onto the show floor at INTERMOT, and grabbed a few photos of the BMW kiosk displays for the new GS.

Visually similar to the current R1200GS, the new water-cooled 1,170cc BMW R1200GS makes 123hp and 92 ft•lbs of torque at 6,500 rpm. That makes for a noticeable bump over the current model’s 110hp and 88 lbs•ft of torque. That added power comes with some added weight though, as the the 2013 BMW R1200GS tips the scales at 525 lbs at the curb, roughly 20 lbs heavier than the outgoing model.

We will have to wait until tomorrow to get the full details and official photos of the 2013 BMW R1200GS, but this should whet your adventure-touring appetite until then. Has the king retained its crown? More photos after the jump.

The Anatomy Behind BMW Motorrad’s Sales Dominion

01/16/2012 @ 6:03 pm, by Jensen Beeler16 COMMENTS

We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

BMW’s New Liquid-Cooled Boxer Spotted in the Wild

02/04/2011 @ 11:43 am, by Jensen Beeler5 COMMENTS

The writing has been on the wall for some time for BMW to replace its air-cooled boxer twin with an updated liquid-cooled version, and that hallmark day appears to be coming, as SoloMoto (additional photos on their website) has captured the next-generation German motor out testing in the wild (enhanced photo above) on the Spanish roads near Tarragona. This photo appears to confirm reports that BMW is testing a new R1200GS model, which will feature the liquid-cooled boxer twin, and has obvious differences from its air-cooled predecessor.

BMW S1000RR Outsells the R1200GS in the US for 2010

01/19/2011 @ 4:39 pm, by Jensen Beeler7 COMMENTS

BMW Motorrad has just released its numbers for last year, and the Bavarian brand is showing some strong results in 2010, especially considering the double-digit slogging most other companies took. With sales up 12% globally, BMW sold 98,047 motorcycles in 2010 compared to the 87,306 units it sold in 2009 (that’s a 10,741 unit difference).

Of the motorcycles sold in last year, the R1200GS remained the globally best selling unit within the brand (accounting for 18,768 units worldwide), and was followed by the R1200GS Adventure (11,648 units), R1200RT (11,132 units), and the S1000RR (10,209 units).

Perhaps the most striking news though is the fact that the new S1000RR superbike dominated liter bike sales in the United States, and even outsold the R1200GS here domestically, making 2010 a very successful year for BMW not only on the balance sheet, but also as proof that the Germans can sell bikes that aren’t featured in Long Way Around.

BMW Recalls 122,000 Motorcycles

05/22/2010 @ 6:53 am, by Jensen Beeler7 COMMENTS

BMW Motorrad has announced that it is recalling over 122,000 motorcycles worldwide for a potentially leaking front brake. The recall seems to only affect K1200GT, R1200R, R1200RT, R1200ST, R1200GS, and R1200GS Adventure motorcycles that were manufactured between August 2006 and May 2009.

Of these bikes, only ~100 units have been found to have the reported brake leak, but BMW isn’t taking chances with the other roughly 121,900 motorcycles that are out on the raod, and is ordering a worldwide recall on the potentially afftected models.

BMW R1200GS 30th Anniversary Edition Unveiled

05/10/2010 @ 3:47 am, by Jensen Beeler2 COMMENTS

BMW has released four 30th Anniversary Edition GS series motorcycles that commerate 30 years of the Bavarian dual-purpose model line. Getting the treatment are the BMW R1200GS, BMW R1200GS Adventure, BMW F800GS, and BMW F650GS. All the machines feature a white 30th Anniversary Edition paint scheme, “30 Years GS” tank decals, tinted screens, hand-guards, unique wheels, and red seats that pop “GS” on them. No word on price, but we expect only a modest price hike for this celebration of the most successful motorcycle model line worldwide. Photos after the jump.

2010 BMW R1200GS Breaks Cover

11/08/2009 @ 1:09 pm, by Jensen Beeler5 COMMENTS

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BMW released this week its next evolution of the R1200GS & R1200GS Adventure motorcycles. Both bikes, along with the entire R-Series range, will feature BMW’s revised 1,170cc flat-boxer motor, which has increased horsepower and torque and a DOHC head design. Beyond this the bike is pretty much unchanged, sans some other minor updates. Details and photos after the jump.

BMW R1200GS Fuel Pump Recall

08/09/2009 @ 6:20 pm, by Jensen Beeler5 COMMENTS

2007-BMW-R1200GS

BMW is recalling a slew of R1200GS motorcycles made between 2006 and 2008 for a faulty seal on the fuel pump control unit housing. Because of this defect, water could penetrate into the control until and either corrode or short the mechanism, resulting in the pump failing, and fuel not reaching the motor. A sudden loss in power like this could result and non-rider induced superman across the tarmac, and the unnecessary involvement of personal injury attorneys….and no one wants that.

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