BMW Motorrad Sets Best Sales Quarter, Again

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There seems to be no stopping the momentum that BMW Motorrad contains, as the German marque is reporting yet another record-breaking sales quarter.

Selling 31,370 units in Q1 2015, BMW Motorrad is up 9.2% over last year’s sales figures. That record was helped considerably by a strong March, with zie Germans selling 15,912 two-wheelers worldwide (up 4.8% over March 2014).

“BMW Motorrad has started into the new 2015 motorcycle season with the best first quarterly sales of all time. For the first time ever in the history of BMW Motorrad we have supplied more than 31,000 vehicles to our customers in the first three months which corresponds to a significant plus of 9.2%,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing.

“We are reaching more and more customers all over the world with our highly emotional brand and our attractive, sporty bikes. In the first three months we recorded growth in nearly all sales regions. Germany still remains our strongest single market. Selling 5,369 vehicles as per March we increased sales here by 12% as compared to the previous year.”

While Germany continues to give the home court advantage to BMW motorcycles, that territory was followed by the USA (3,229 units), France (3,155 units), Italy (2,936 units) and Great Britain (1,746 units) in total volume sold.

Also helping things is the fact that sales in Southern Europe are starting to show some signs of life, as Portugal (+46%) and Spain (+24%) showed considerable growth over last year, though BMW is still not talking outright numbers for those countries.

Unsurprisingly, the R1200GS and R1200GSA models account for the most BMW sales, with over 10,000 units delivered to customers already in 2015. The R1200RT is also selling well, despite issues with its electronic suspension, with 2,681 units sold thus far in the year.

Meanwhile the newly released 2015 BMW S1000RR is BMW’s fourth-best selling model, with 2,574 units worldwide in just the last few weeks.

Source: BMW Motorrad

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.